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Senior retail executives confirmed for DISTREE Middle East panel discussion

04-23-2015 07:46 PM CET | IT, New Media & Software

Press release from: DISTREE Events

PARIS, ABU DHABI - DISTREE Events has announced the full line-up of retail executives for the Retail Voices plenary panel discussion, which will take place at next month’s DISTREE Middle East 2015. The panel discussion gives the region’s top retailers an opportunity to discuss the complex challenges and opportunities facing the technology and consumer electronics retail channel. Senior executives from Emax, eXtra, Jumbo, Khoury Home and Sharaf DG will form this year’s panel.

The Retail Voices session at DISTREE Middle East takes place on Wednesday 13th May at 09:45 at the Fairmont Bab Al Bahr hotel in Abu Dhabi. The panel discussion forms part of the wider DISTREE Middle East event, which gathers together hundreds of senior e-tailer, retailer, distributor and vendor executives involved in the region’s volume channel for consumer technology and electronics products. The confirmed panelists for the Retail Voices session are:

1. Neelesh Bhatnagar, CEO at Emax. Neelesh is one of the most influential business gurus in the Middle East retail sector. Under his management, Emax, the Landmark Group’s electronics subsidiary, has seen a meteoric rise in the region.

2. Mujeeb Hazzaa, Chief Commercial Officer at eXtra. Mujeeb holds a senior role at of eXtra (a leading electronics and home appliances retail chain in the Middle East), managing the buying, marketing and e-commerce departments.

3. Nadeem Khanzadah, Head of OmniChannel Retail at Jumbo. Nadeem is responsible for overseeing Jumbo’s retail business across the region. Nadeem joined Jumbo Group in 1999, and since then has been instrumental in progressively evolving the firm’s retail operations.

4. Alain Goanvec, CEO at Khoury Home. With his vast experience in the retail industry, recently appointed Alain’s mission is to drive Khoury Home to the next level, with better results and achievements, building on the solid foundations already in place.

5. Nilesh Khalkho, CEO at Sharaf DG. Beginning his career as a scientist with an entrepreneurial bent, Nilesh‘s vision and dynamism has been the guiding force in building Sharaf DG from an idea to a name to be reckoned with across the entire Middle East.

Farouk Hemraj, Director and Co-Founder at DISTREE Events, said: “We’re delighted to announce the line-up for the Retail Voices panel at DISTREE Middle East. As a business-focused channel event, we look to bring together all of the major stakeholders in the regional retail channel for three days of professional networking, discussions and meetings. The active participation of the region’s most influential retailer and e-tailer executives forms an important part of this process.”

Hemraj added: “The Retail Voices panel will discuss some of the most controversial and complex issues facing the Middle East retail channel. Whether it is margins, vendors selling direct, dealing with showrooming or even the negative impact that special sales events in the region can have on ASPs, no topic will be off limits.”

Quantum is a Platinum Sponsor of DISTREE Middle East 2015; Acer, Brightstar, Gadgitech and Max Electronics are Gold Sponsors; CTRONIQ, June, Mercantile and TP-LINK are Silver Sponsors. Samsung is Retail Innovation Partner for the event. DISTREE Middle East 2015 takes place in the exclusive surroundings of the Fairmont Bab Al Bahr in Abu Dhabi from May 12th to 14th. Vendors, distributors, retailers, e-tailers and press wishing to attend, can register their interest at

About DISTREE Events

DISTREE Events specialises in the planning, organisation, staging and management of ICT & CE channel events. DISTREE Events is a Paris−based company owned by Infopro Digital. The team at DISTREE Events has successfully organised such events for more than a decade, gathering more than 10,000 senior executives from 160 countries during that time. DISTREE Events spans the entire EMEA region, Asia-Pacific and Latin America with employees based in Paris, Dubai, Moscow, London, Singapore and Sao Paulo. For more information, visit or follow us on Twitter @DISTREE_Events

Liam McSherry, Marketing Director
+ 33 1 40 33 33 60

Antony Parc 2
10 place du General de Gaulle
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92186 Antony Cedex
Tel: + 33 1 40 33 33 60
Fax: + 33 1 40 33 33 55

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