An inside Into implementing Search Marketing Profitably

Kapil Nakra, CEO of OMLogic Consulting, spoke at the first ever conference of search marketers at SearchCamp, Chennai. He shared his experiences in creating a framework for implementing search marketing profitably.

New Delhi, India (Oct 8, 2007): SearchCamp is a two days event aimed to bring together the best minds from the Search Engine Marketing space to talk about search engine advertising, including optimization and marketing issues. This event is the first of its kind in India and features workshops, debates and keynotes on the present state and evolution of Search Engine Marketing. This conference featured CEOs of Digital Agencies and Organizations with significant portion of business online, Bloggers and best brains in SEO and SEM space.

In the session,"Pathway to Implement Online Marketing", Kapil shared his experience of building a global brand from India using Online Marketing. He shared his views and learning on the role of Search Marketers (involved in free listing as well as paid listing) in achieving business objectives of the organization. With the support of couple of successful implementations in Online Marketing, he brought in the perspective that marketing strategy elements such as Positioning, Pricing Structure, Value Proposition and Differentiation play a critical role in achieving the objective of "Being Online". Although the Search Marketers are not directly accountable for such issues, these issues significantly impact the work that search marketers do starting from the keyword identification to creating marketing communication through website, landing pages and online advertisements.

Kapil shared the key insights for search marketers in creating the framework such that all the domain centric issues are getting handled appropriately and thereby ensuring successful Online Marketing implementation.

Kapil Nakra is an Online Marketing Strategy Expert, and a Successful Entrepreneur with more than 8 years of experience. Visit http://www.omlogic.com/online-marketing-consultants.html to know more about him.

At SearchCamp, The Knowledge Foundation, the same group behind events such as Barcamp Chennai, Blogcamp, WikiCamp.in and Proto.in, did overall co-ordination.

OMLogic Consulting
AP 48, Shalimar Bagh,
New Delhi 110088, India
Ph: +91-11-47095097
Online Marketing Consulting

OMLogic Consulting is a leading Online Marketing Consulting Company, based in India. It's unique and a holistic approach to Online Marketing ensures that its customers get the maximum return on their Online Marketing investments. Unlike most other online marketing firms, OMLogic works with its customers as its partners and treats online marketing as a core and an integral part of its customer's business. It starts its customer engagement by first understanding its customer business thoroughly and then by creating a customized Online Marketing strategy.

To know more about how OMLogic can help your business go global and produce breakthrough results using online marketing, check out OMLogic's Online Marketing Services.

This release was published on openPR.