Online Test Prep Accounts for a Significant Share of the Test Prep Industry's Total Revenues of More Than Rs 55000 Crore by 2020: Ken Research

Growing penetration of online test prep solutions in tier-2 and tier-3 regions along with rising number of internet users in the country has been helping the India online test preparation market to register robust CAGR of more than 55% by 2020-2025, as per findings released by Ken Research.

 1. Tier-2 and Tier-3 City Audiences form 60-70% of the user base for Online Test-Prep Players.

Users for Test-Prep courses & material is working professionals & students both, but students edge it out to hold a leading share; students opt for test-prep courses more often than working professionals, who also rely on self-study invariably. While the major hotspots for competitive exam aspirants included Uttar Pradesh, Telangana, Madhya Pradesh, Bihar, Andhra Pradesh, Maharashtra, Delhi & Rajasthan, almost 70% of government job aspirants come from Tier II, Tier III & Tier IV cities.

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2. Rising Internet Users in India Correlates to Leading Preference of Online Test Preparation; How Does This Shape India Test Preparation Market?

A staggering 90% of students in a 2019 Grade up survey indicated that they would prefer online modes of test preparation over offline modes. The figure stood at95% for aspirants belonging to Tier-3 & Tier-4 cities.​ Students adopting Online Test Prep due to Learning Flexibility, Affordability & Prevalence of Immediate Results; working professionals going for Online Test Prep due to Convenience, Performance Tracking & the Ease provided to concentrate at home. Moreover, Students preferring online learning primarily opted for Live-online Classes while a lesser proportion opted for Recorded Lectures.

Among students who are currently pursuing offline exam preparation, 70% would move to online modes if they can get access to live-online video classes. The figure went up-to 80% in-case of Tier-2 & tier-3 cities. The major reason for this shift was cited as Getting Access to Expert Faculty, further strengthening the premise that Tier-2 & Tier-3 cities have sub-standard teaching facilities at centers. Other reasons included the interactive nature that helped in doubt resolution & proper planning through a day-wise.

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Ken Research is a Market Research and Consulting Firm, based out of India, Indonesia and UAE. Since 2011, we have been assisting clients globally with our Syndicate and Bespoke Market Research and Advisory Services.

This release was published on openPR.