Citrus Powder Market to Witness Robust Expansion by 2032

Citrus is a genus of flowering plants, shrubs, and trees of family Rutaceae, which produce citrus fruits such as orange, lemon, limes, grapefruit, pomelos, and several other varieties found in different parts of the world. The citrus fruits are used for the culinary, non-culinary purpose and commercial production of citrus-based products. They are mainly used by food & beverage, cosmetic, pharmaceutical, and consumer goods industries for processing various products. The citrus powder is extracted from the citrus fruit; mainly orange and lemon are used for processing powder. The process for manufacturing citrus powder involves peeling, cutting, extraction, filtration, drying, and grinding of the citrus juice. The citrus powder consists of antioxidants, phenolic compounds, flavonoids, essential amino acids, vitamins, minerals, and others which have been proven effective for controlling health conditions such as blood cholesterol, cancer, cardiovascular, obesity, blood sugar level, and others.

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Key Market Players

Bluegrass Dairy & Food Inc., Lemon Concentrate S.L, Kanegrade Limited, Givaudan, Ideal Food Ingredients Ltd., Allen Flavors Inc., Paradiesfrucht GmbH, Mountain Rose Herbs Inc., Nutra Green Biotechnology Co., Cifal Herbal Private Ltd., Cham Foods (Israel) Ltd.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

Citrus fruits are usually utilized in the food and beverage sectors for products such as lemonade, jam, marmalade, juice and drinks, and citrus powder. The citrus powder is further used for residential as well as commercial purposes such asbakery and confectionery use the citrus powder in sweets, candies, and other products for providing flavor. The surge in innovation and technology, investment in research, enhanced shelf life of citrus powder, increase in health consciousness, improvement of nutritional properties of the product, availability of the variants, widening commercial use such as cosmetic and skincare products, reduction of waste product, the sustainability of the product and potential health benefits of the product, drive the growth of the citrus powder market. However, availability of the alternative products, increased competition in the market, traditional means of the processing of products at household, seasonal availability of citrus fruits, and varying prices of the raw material hinder the market growth. Whereas, expansion of product line, investment in new technology, partnership with the suppliers, introduction of new flavor variants, improvement of quality, and implementation of good manufacturing practices present new pathways in the industry.

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Enhancement of citrus powder

Citrus powder is the powdered product of citrus fruit, which has natural properties and organic composition. The inclination of consumers toward natural products instead of artificial agents for flavor and essence has created opportunities for the citrus powder market. The use of citrus powder is not only limited to food and beverages but has been popular in cosmetics, skincare, soap, medicines, and other personal care products. Oranges are the most likable and used fruit for producing powder due to its tangy flavor and have been produced at large scale by manufacturing companies but lately, the other varieties like lemon, grapefruit, and tangerine are also gaining popularity. The investment in research and technology have shown the healthy aspects of dried products such as the dry lemon phenolic compounds can be beneficial if used as a diet supplement and also have an enhanced shelf life. The key player such as Blue Grass launched the citrus powder for commercial use and bulk supply to major brands and food distributors. Another key player Kanegrade, have been inclined towards improving the shelf life, stability, particle size, organic accreditation, acidity level, extraction process and dietary consideration of the products and supply the products to leading brands such as PepsiCo, GSK, General Mills, Nestle, Coca-Cola, and Kerry Foods.

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By Product Type

Orange

Lemon

Grapefruit

Others

By Industry Vertical

Food and Beverage

Confectionery

Bakery

Cosmetics

Pharmaceutical

By Distribution Channel

Retail Stores

Online Stores

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