Press release
Digital Software Market, valued at USD 58.42 billion in 2021, is projected to grow at a remarkable CAGR of 18.2% from 2022 to 2029, reaching a staggering market value of nearly USD 222.61 billion
Digital Software Market
The market forecast for 2022 to 2029 is based on actual output, demand, and supply in 2021, while estimates for 2021 are derived from data published by key players and industry experts worldwide. The forecast incorporates historical data from 2016 to 2021, considering the impact of the global lockdown in 2021 and 2022 on the market.
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What are Digital Software Market Dynamics?
The rise of smartphones has led to increased digital media consumption, prompting marketers to focus on online advertising through social media and other digital platforms to enhance exposure and visibility.
The COVID-19 pandemic has brought about a paradigm shift in app usage patterns, positively impacting market growth. App developers have been reevaluating their advertising setups and enhancing their capabilities to foster greater responsibility and transparency with partners. For example, HubSpot, Inc. announced additional updates and functionality to assist businesses in overcoming pandemic-related challenges. This includes enterprise sales CRM, improved personalization functionality, and scalable contact pricing models.
The continuous shift from wired to wireless communication, along with the growing usage of wireless communication devices, is expected to drive digital media consumption and fuel market growth. Advertising companies are increasingly focusing on digital marketing channels and providing advanced advertising capabilities to publishers. As smartphone penetration rises, traditional marketing channels are being replaced by digital marketing channels, and advertisers are seeking collaborations with social media digital marketing platforms for promotional activities.
One of the major challenges faced by the Digital Software Market is the increasing concern for data privacy and security. With the growing digitization of businesses, protecting sensitive customer data has become crucial. Adhering to stringent data protection regulations and addressing privacy concerns pose significant obstacles for market players.
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What is Digital Software Market Segmentation?
by Component
• Software
• Services
by Software
• Customer relationship management software
• Email marketing software
• Social media advertising
• Search marketing software
• Web content management software
• Marketing automation software
• Campaign management
by Services
• Managed service
• Professional service
by Deployment Type
• On-premises
• Cloud
by Organization Size
• Small enterprises
• Medium enterprise
• Large enterprise
by Application
• Consumer goods & retail
• Media & entertainment
• Telecom & IT
• Travel and hospital
• Healthcare
• Education
• Banking, Financial Services, and Insurance (BFSI)
• Energy and Utilities
• IT and Telecommunications
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Who are Digital Software Market Key Players?
• Adobe Systems Incorporated
• Oracle Corporation
• SAP SE
• Salesforce Inc.
• IBM Corporation
• Microsoft Corporation
• HubSpot Inc.
• SAS Institute Inc.
• Act on Software
• Amazon Web Services
• Fujitsu Ltd.
• Teradata Corporation
• Infor
• HP Development Company
• L.P.
• SAP AG
• Salesforce
• Hewlett-Packard
• SimplyCast
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Table of content for the Digital Software Market includes:
1. Global Digital Software Market: Research Methodology
2. Global Digital Software Market: Executive Summary
• Market Overview and Definitions
• Introduction to the Global Market
• Summary
• Key Findings
• Recommendations for Investors
• Recommendations for Market Leaders
• Recommendations for New Market Entry
3. Global Digital Software Market: Competitive Analysis
• MMR Competition Matrix
• Market Structure by region
• Competitive Benchmarking of Key Players
• Consolidation in the Market
• M&A by region
• Key Developments by Companies
• Market Drivers
• Market Restraints
• Market Opportunities
• Market Challenges
• Market Dynamics
• PORTERS Five Forces Analysis
• PESTLE
• Regulatory Landscape by region
• North America
• Europe
• Asia Pacific
• Middle East and Africa
• South America
• COVID-19 Impact
4. Global Digital Software Market Segmentation
• Global Market, by Component (2021-2029)
• Global Market, by Software (2021-2029)
• Global Market, by Services (2021-2029)
• Global Market, by Deployment Type (2021-2029)
• Global Market, by Organization Size (2021-2029)
• Global Market, by Application (2021-2029)
5. Regional Digital Software Market (2021-2029)
• Regional Market, by Component (2021-2029)
• Regional Market, by Software (2021-2029)
• Regional Market, by Services (2021-2029)
• Regional Market, by Deployment Type (2021-2029)
• Regional Market, by Organization Size (2021-2029)
• Regional Market, by Application (2021-2029)
• Regional Market, by Country (2021-2029)
6. Company Profile: Key players
• Company Overview
• Financial Overview
• Global Presence
• Capacity Portfolio
• Business Strategy
• Recent Developments
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Regional Insights:
North America dominates the global Digital Software market, expected to hold the largest market share by 2029. The region serves as a key market for companies and brands aiming to reach a larger audience, promote their content, and offer products and services online. The rising demand for online purchasing in North America creates opportunities for advertisers to market their products online, driving regional market growth. Advocacy for cloud computing and high-tech solutions further supports the market's expansion in the region.
Key Offerings:
• Past Market Size and Competitive Landscape (2018 to 2021)
• Past Pricing and price curve by region (2018 to 2021)
• Market Size, Share, Size & Forecast by different segment | 2022-2029
• Market Dynamics - Growth Drivers, Restraints, Opportunities, and Key Trends by region
• Market Segmentation - A detailed analysis by Product
• Competitive Landscape - Profiles of selected key players by region from a strategic perspective
• Competitive landscape - Market Leaders, Market Followers, Regional player
• Competitive benchmarking of key players by region
• PESTLE Analysis
• PORTER's analysis
• Value chain and supply chain analysis
• Legal Aspects of business by region
• Lucrative business opportunities with SWOT analysis
• Recommendations
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