Press release
Brooks Automation – RFID Division announces strategic alliance for optical data carriers
Today Brooks Automation, CDA, UPM Raflatac RFID business and Stora Enso Digital Solutions announced an alliance for optical data carriers featuring an integrated RFID tag. While the CDs and DVDs from CDA come with a uniquely identifiable UPM Raflatac 13.56 MHz tag, the other two parties are able to bring the solution to its completion. Brooks manufactures ISO15693- and HF-EPC-Gen-2-compliant RFID readers and integrates them into end users processes. Stora Enso Digital Solutions offers digitally printed and personalized DBS Discbox Slider CD boxes which are made from 100% premium cardboard and feature various economical and ecological benefits.The alliance’s proposal is an optical disc with an EPC-compliant serial number, data storage capacities and personalized packaging on item level. The alliance emphasizes its flexibility to address the market with all possible lot sizes, starting with 500 units, and easy-to-integrate RFID reader infrastructure. Pricing per RFID disc varies from EUR 4 for high-end finish and customized shaping to EUR 2.30 for a standard optical data carrier with an embedded UPM Raflatac transponder.
This solution opens the road to new applications in anti-counterfeiting, inventory logistics, and it is already in the field as ticketing solution. The Ford Rally Team hosts its VIP customers with a DVD containing team information, sponsor trailers and video clips. The chip included in the DVD is used to give access to the VIP areas.
Event organizers, sports clubs or advertising companies for example are now able to distribute media contents on the ticket itself. The end user will benefit from this innovation by receiving information about cross-selling initiatives, team information, bonus music tracks, games, movies and sponsor trailers, to name only a few possibilities. Disc and packaging can be personalized, even displaying the buyers themselves. With this feature, the RFID disc might even become a collector’s item.
www.brooks-rfid.com - www.cda.de - www.storaenso.com - www.upmraflatac.com
Brooks Automation (Germany) GmbH
RFID Division
Marketing
Kristina Klimbt
Gartenstr. 19 -95490 Mistelgau - Germany
Mail: Kristina.Klimbt@brooks.com
Brooks Automation Inc. (Nasdaq: BRKS) is a worldwide operating provider for automation solutions and robotic systems. The company, having subsidiaries in America, Asia and Europe, employs about 2,400 employees and achieved a turnover of USD692 billion in the past business year. The principal office is situated in Chelmsford/Massachusetts, USA.
Since 1994 the RFID division of the German subsidiary company Brooks Automation (Germany) GmbH concentrates its business activities on development, production and integration of RFID systems, which communicate contactless and without intervisibility. The product portfolio contains mobile and stationary readers based on the frequencies 134.2 kHz LF and 13.56 MHz HF and numerous accessories.
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Brooks Automation – RFID Division announces strategic alliance for optical data carriers here
News-ID: 30707 • Views: …
More Releases for RFID
RFID Tags For Asset Tracking Market Exceptional Business Performance | Vizinex R …
As the global economy recovers in 2021 and the supply of the industrial chain improves, the RFID Tags For Asset Tracking market will undergo major changes. The latest research shows that the RFID Tags For Asset Tracking industry market size will be million US dollars in 2021, and will grow to million US dollars in 2028, with an average annual growth rate of %.
The global RFID Tags For Asset Tracking…
RFID Readers Market Growth by 2027 | Fixed RFID Readers, Integrated RFID Readers …
Future Market Insights (FMI) has published a new research report titled “Radio Frequency Identification (RFID) Readers Market: Global Industry Analysis (2012-2016) and Opportunity Assessment (2017-2027).” The report states that the growing penetration of advanced technology along with increasing supply chain complexities are encouraging consumers to adopt RFID technology. Owing to this, players operating in the RFID readers market are incessantly upgrading their product portfolios in order to meet the demands…
Global RFID Tag Chips Market by Type, HF RFID Chip, UHF RFID Chip, LF RFID Chip, …
This study report Global RFID Tag Chips Market, the analyst provides growth estimates, forecasts, and an in-depth analysis of all key factors at play in the Market. The report takes into account the micro and macro factors that are likely to impact the growth trajectory of the Market. The study further presents details on the investments initiated by several organizations, institutions, government, and non-government bodies.
The report investigates and analyzes the…
RFID Equipment Market - The Rising Application of RFID In Healthcare RFID Techno …
The applications of Radio Frequency Identification (RFID) have widened in the healthcare industry, ranging from tracking medical equipment, patient identification and blood transfer monitoring to tracking the path of medication from pharmacy to the patient. Due to this, the RFID equipment market has witnessed a high growth rate over the years.
Providing clients with in-depth analysis and competitive intelligence, the research report evaluates the RFID equipment market and all…
RFID Tag Chip Market: By Applications - HF RFID Tags, UHF RFID Tags, LF RFID Tag …
Latest industry research report on: Global and United States RFID Tag Chip Market | Industry Size, Share, Research, Reviews, Analysis, Strategies, Demand, Growth, Segmentation, Parameters, Forecasts
Request For Sample Report @ https://www.marketresearchreports.biz/sample/sample/1227953
This report studies the RFID Tag Chip market status and outlook of global and United States, from angles of players, regions, product types and end industries; this report analyzes the top players in global and United States market, and splits…
rfid clear tag for rfid inventory (gyrfidstore)
RFID Disc Tags are widely used for inventory tracking system or Automatic production systems. The RFID Disc Tag can also work on metal surface with anti-metal layer on it, also can be attached to goods surface by adhesive layer. There are abundant size options from 12mm to 50mm. GYRFID presents several types with different material and size to suitable customer’s application.
DIP Series- PVC Disc Tag, PVC Laminated, thickness of 1.0-1.2mm
DIT…
