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Stone Industry News Rolls Out Newly Redesigned Website

01-13-2006 03:12 PM CET | Industry, Real Estate & Construction

Press release from: Stone Industry News

/ PR Agency: Micro-Fx.com
Stoneindustrynews.com takes on new look to better serve the industry, its readers and its advertisers.

Francis Heck, publisher of the Stone Industry News, the stone and tile industry’s independent trade publication recently announced the roll out of the print publication’s newly redesigned online presence, Stoneindustrynews.com. The goal of the website redesign is to not only update the site's “look and feel” in order to match the excellence of the services it’s print publication older sibling offers, but to add more available content for its visitors and draw more unique visitors for its advertisers.

Each month roughly 40,000 readers take the opportunity to read the Stone Industry News print edition to stay abreast of the latest industry news and events. The newspaper can be found in executive's suites, lobbies, engineering and production manager's offices, waiting rooms, employee lounges and lunch rooms throughout the industry. That translates into high visibility to a targeted and highly motivated audience for our advertisers. The re-design and re-launch of its online presence will increase those numbers in an exponential fashion for the news makers and advertisers.

A change has been occurring in the way people choose to view news and locate information in an effort to make buying decisions. Buyers in particular and consumers in general are spending a larger percentage of their media time online, while percentages of advertising dollars are following suit. Internet technology allows advertisers to target website visitors in ways traditional media can't and Stoneindustrynews.com intends to harness that for its visitors/readers and advertisers.

The entire site has been re-worked from the ground up. The old hosting service was scrapped in order to take advantage of a much more powerful hosting solution that will allow the online publication to offer newer and more creative ways for Stone Industry News’ advertisers to communicate with their customers and potential business contacts via auto responders, forums and the like. A new content management system has been added that will allow the site to become more interactive for it’s visitors with features that not only allow for a fully searchable database of all articles ever presented but will also allow for exciting additions such as the ability to email specific articles and display ads to friends along with outbound RSS Stone Industry News feeds to other stone industry specific sites, just to name a few. There are of course, also features like the easier navigation, past edition archives, more color images, industry resources pages and the “Rock Solid” companies links directory pages.

“This is the twenty first century and we felt our readers and advertisers deserved a high-speed, low drag site from the industry’s independent trade publication” said Francis Heck. “We’ve only just begun to spread our wings on this” Heck added.

For stone and tile industry news, suppliers of marble, granite, natural or engineered stone, new or used machinery sales, cemetery monument manufacturers or information on industry trade shows, visit http://stoneindustrynews.com and see the new site.

To subscribe to the Stone Industry News or to view the publication on line go to http://www.stoneindustrynews.com

About Stone Industry News and Stoneindustrynews.com:

The Stone Industry News is the independent trade publication covering the news of the stone and tile industry and Stoneindustrynews.com is the online source for the latest news of the stone and tile industry.
When first envisioned in January of 2003, the Stone Industry News was designed and engineered as a publication that was beholden to no individual company. Since the first issue was mailed in March of that year, the response to this independent publication has been overwhelming. The company's mission statement says it all- "To impartially serve the stone industry through education and communication." Due to a reputation for honesty, integrity and excellent value the Stone Industry News has attracted the leaders of the industry to advertise with the publication. Thanks to their support, the Stone Industry News is able to provide the latest information to well over 30,000 people throughout our vital and vibrant industry.

The Stone Industry News staff and advisors are professionals who are knowledgeable and dedicated to the continued expansion the industry through quality craftsmanship and service to their customers. The organization continually updates the database of industry professionals and communicates the latest technology and methods. The classified ads for employment and surplus equipment offer opportunities for everyone throughout the industry.

The publication’s reputation for honesty, integrity and excellent value has attracted the leaders of the industry to advertise with us. This is a responsibility the publication takes seriously as it move forward with not only its print publication but its internet presence as well.


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Stone Industry News
P.O. Box 1508
Powell, TN 37849 USA
865.947.9275
Press contact:
Francis Heck publisher@stoneindustrynews.com

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