Feminine Care Market Trends And Segments Forecast To 2029

The global feminine care market size was valued at USD 42,386.3 million in 2022 and is projected to grow at a CAGR of 6.6% during the forecast period 2023 to 2029.The global increase in the number of working women has spurred the expansion of the feminine hygiene products industry. Furthermore, these feminine hygiene products are widely accessible through a variety of sales channels such as online retailers, supermarkets, hypermarkets, specialty stores, pharmacies, and others, which helps to the expansion of the feminine hygiene products market. Surge in awareness towards maintaining personal hygiene is one of the major factors accelerating the growth of the feminine hygiene industry especially in developing countries.

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The Sanitary Pads Segment is Dominating the Feminine Care Market:
The Sanitary Pads segment is expected to account for a larger revenue share and the market is expected to grow at double digit growth rate over the forecast years owing to increase in personal hygiene awareness is a primary element driving the global expansion of sanitary pads. Furthermore, increased disposable income, a plethora of marketing operations, education, and government initiatives have all contributed to an increase in demand for sanitary pads. However, the and menstrual cup category is predicted to expand the quickest throughout the projection year.

North America Leads Feminine Care Market:
North America is expected to hold significant market share in the global feminine care market and is projected to grow at a prominent growth rate over the forecast years owing to the increased demand for feminine hygiene products, manufacturers in Asia-Pacific are launching various products. The market players are actively participating in expansion strategies to gain more ground in the regional markets. For instance, in July 2021, Nobel Hygiene in India expanded its production capacity by launching a new plant in the country to cater to the growing demand. Owing to several government and NGO-led awareness programs across the region about women's menstrual hygiene, the demand for these products is growing in the Asia-Pacific region.

Strategic New Product Launches, Mergers, Acquisitions and Agreements are the key strategies adopted by market players:
Global Feminine Care Market further reveals that the key players increasingly adopting strategies such as launch of newer products, product launches, and long-term alliance to improve market revenue share and gaining significant geographic presence across the region. For instance, In April 2021, hygiene, and health company Essity entered an agreement to acquire approximately 44% of Colombian hygiene company Productos Familia SA (Familia). After closing the transaction, Essity's ownership in Familia will amount to at least 94%, making it the major stakeholder. In March 2021, hygiene and health company Essity announced that it was continuing to expand its range of more sustainable products through the launch of Libresse V-Cup, a reusable menstrual cup, in Denmark, Finland, Norway, and Sweden.

The feminine care market is segmented based on product type, distribution channel, and geography.

Based on the Product Type, the market is segmented into the following:
• Sanitary Pads / Liners
• Tampons
• Menstrual Cups
• Others

Based on the Distribution Channel, the market is segmented into the following:
• Drug Stores / Pharmacies
• Convenience Stores
• Hypermarkets / Supermarkets
• Online Channels
• Others

Based on Geography, the market is segmented into the following:
• North America
• Europe
• Asia Pacific
• Latin America
• MEA

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Key player's profiles in the feminine care market report are Edge well Personal Care Company, First Quality Enterprises, Incorporation, Hengan International Group Co. Limited, Johnson & Johnson, Kao Corporation, Kimberly-Clark Corporation, Procter & Gamble Company, Svenska Cellulosa Aktiebolaget.

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