Global Internet Advertising Market 2023 - By Business Trends, Growth Opportunities, Industry Analysis And Forecast To 2032
Internet Advertising Market Size, Growth Rate, And Forecast
The global internet advertising market size grew from $418.48 billion in 2022 to $472.81 billion in 2023 at a compound annual growth rate (CAGR) of 13.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The internet advertising market size is expected to grow to $737.4 billion in 2027 at a CAGR of 11.8%.
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Internet Advertising Market Drivers
Rising internet penetration is expected to propel the growth of the internet advertising market going forward. The internet has essentially made lives more convenient and more accessible. It has brought the entire world to its fingertips. The internet provides the capability to search for almost any information through a computer, mobile phone, and another personal digital assistant.
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Internet Advertising Market Segments
• By Ad Format Type: Search Engine Advertising or Search Engine Marketing, Display Advertising, Mobile Advertising, Social Media Advertising, Video Advertising, Online Classifieds Ads, Other Ad Formats
• By Platform Type: Mobile, Desktop and Laptop, Other Platforms
• By Pricing Model Type: Cost Per Thousand (CPT), Performance Based Advertising, Hybrid, Other Pricing Models
• By Enterprise Size: Large Enterprises, Small and Medium-Sized Enterprises
• By Industry: Automotive, Healthcare, Media and Entertainment, BFSI, Education, Retail and Consumer Goods, Transport and Tourism, IT and Telecom, Other Industries
• By Geography: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. North America was the largest region in the Internet Advertising market.
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Internet Advertising Market Key Players
Major competitors in the Internet Advertising market include Alibaba Group Holdings Ltd., Google LLC, Baidu Inc., Microsoft corporation, Amazon Web Services Inc., Facebook Inc.
The Business Research Company's "Global Internet Advertising Market Report 2023" is a comprehensive report of the market, covering over 60 geographies and high level market segmentation per geography. The section on regional and country breakdowns examines the market in each geography as well as market size by region and country. Furthermore, it evaluates the market's historical and projected growth and identifies significant trends and strategies that businesses can use to expand their operations.
The Table Of Content For The Internet Advertising Market Include:
1. Executive Summary
2. Internet Advertising Market Characteristics
3. Internet Advertising Market Trends And Strategies
4. Internet Advertising Market - Macro Economic Scenario
5. Internet Advertising Market Size And Growth
26. Africa Internet Advertising Market
27. Internet Advertising Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The Internet Advertising Market
29. Internet Advertising Market Future Outlook and Potential Analysis
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