North America Car Air Freshener Market to Grow at 4% CAGR, Reaching USD 1.3 Billion by 2031- Transparency Market Research

The global North America Car Air Freshener market is estimated to attain a valuation of US$ 1.3 Bn by the end of 2031, states a study by Transparency Market Research (TMR). Besides, the report notes that the market is prognosticated to expand at a CAGR of 4% during the forecast period, 2021-2031.

North America Car Air Freshener Market: Key Segments

In terms of product type, the hanging car air fresheners segment accounts for a dominant share followed by the vent car air fresheners segment. Hanging car air fresheners are available in different shapes and sizes, and are less expensive as compared to other types. This is leading to the increased adoption of hanging car air fresheners across the region.

In terms of ingredient, the synthetic segment accounts for a major share of the car air freshener market in North America due to the availability of a wide variety of products with synthetic ingredients. However, the demand for car air fresheners with organic/natural ingredients is on the rise. Key players in the market are primarily focusing on the introduction of new products in the market to cater to the increased demand.

Based on price, the low price segment dominates the car air freshener market in North America. Affordability is key to the expansion of the segment.

Based on distribution channel, the car air freshener market is currently dominated by the offline segment. However, sales via online channels are anticipated to rise at a rapid pace in the near future. Manufacturers are focused on the development of their distribution, marketing, and sales channels to improve their product reach in order to cater to the increased demand.

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North America Car Air Freshener Market: Prominent Country

The U.S. held a prominent share of the North America car air freshener market in 2020, followed by Canada and Mexico. The high disposable income is fuelling the demand for car air freshener products in the U.S.

Moreover, rise in the demand for natural/organic car air freshener products made from natural ingredients, such as essential oils and different herbs, is also fuelling the market. The market in Canada is projected to expand at a rapid pace over the next few years due to increase in purchasing power of consumers in the country.

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Transparency Market Research, a global market research company registered at Wilmington, Delaware, United States, provides custom research and consulting services. The firm scrutinizes factors shaping the dynamics of demand in various markets. The insights and perspectives on the markets evaluate opportunities in various segments. The opportunities in the segments based on source, application, demographics, sales channel, and end-use are analysed, which will determine growth in the markets over the next decade.

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