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Global Augmented Reality Market Report, Market Size, Share, Trends, Analysis and Forecast to 2028
Stratistics MRC's Global Augmented Reality Market value is expected to reach $308.22 billion growing at a CAGR of 42.9 during 2022-2028.Augmented reality is a real-time representation of a physical real-world environment in which components of virtual computer-generated images are integrated. AR is the utilisation of information in the form of visuals, audio, text, and other virtual improvements in conjunction with real-world goods. Unlike simulations, augmented reality (AR) integrates and enhances the user's engagement with the real environment. The growing popularity of smart glasses, smart phones, and other handheld and wearable devices is pushing the adoption of mobile AR technology for creating immersive experiences.
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Asia Pacific is projected to have the highest CAGR over the forecast period. Developed countries, such as Japan and Australia, are rapidly establishing themselves as regional market leaders by leveraging a huge client base and accelerating the implementation of internet-based platforms. The continuing deployment of high-speed 5G networks in Asia Pacific is also projected to drive wider use of AR technology and AR-based products throughout the region. India, with its big population and quickly expanding internet penetration rate, is developing as one of the major economies in Asia Pacific utilising AR technology in the manufacturing and healthcare industries, where more immersive and hands-on experience is critical.
Some of the key players profiled in the Augmented Reality Market include Wikitude GmbH, Zappar Limited., Apple, Inc., Microsoft, Infinity Augmented Reality Limited, Magic Leap, Incorporated, Google LLC, Blippar Limited, Niantic, Inc., Sony Corporation, TreeView, DAQRI and Seiko Epson.
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Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
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