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Loyalty Management Market Trends, Top Companies, Share, Growth And Forecast 2032
Loyalty Management Market
Loyalty Management Market Size, Growth Rate, And Forecast
The global loyalty management market size grew from $8.44 billion in 2022 to $9.82 billion in 2023 at a compound annual growth rate (CAGR) of 16.4%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The loyalty management market size is expected to grow to $18.28 billion in 2027 at a CAGR of 16.8%.
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Loyalty Management Market Drivers
The rise in the number of cardholders and the use of reward points is driving the growth of the loyalty management market. Businesses utilize customer loyalty cards to encourage clients to return to their stores for repeat business. Customer loyalty cards also provide insight into customer purchasing habits, allowing businesses to evaluate customized incentives.
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Loyalty Management Market Segments
• By Component: Software, Services
• By Deployment: Cloud, On-Premises
• By Organization Type: Small & Medium-Sized Enterprises, Large Enterprises
• By End Use: BFSI, IT, Telecommunication, Transportation, Retail, Hospitality, Media And Entertainment, Other End-Users
• By Geography: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.North America was the largest region in the loyalty management market.
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Loyalty Management Market Key Players
Major competitors in the loyalty management market include AIMIA Inc., Bond Brand Loyalty Inc., IBM Corporation, Oracle Corporation, Comarch SA, SAP SE, Epsilon Data Management LLC, ICF International Inc., Kobie Marketing Inc., TIBCO Software Inc., MicroStrategy Inc., The Lacek Group Inc., Capillary Technologies, Brierley Partners.
The Business Research Company's "Global Loyalty Management Market Report 2023" is a comprehensive report of the market, covering over 60 geographies and high level market segmentation per geography. The section on regional and country breakdowns examines the market in each geography as well as market size by region and country. Furthermore, it evaluates the market's historical and projected growth and identifies significant trends and strategies that businesses can use to expand their operations.
The Table Of Content For The Loyalty Management Market Include:
1. Executive Summary
2. Loyalty Management Market Characteristics
3. Loyalty Management Market Trends And Strategies
4. Loyalty Management Market - Macro Economic Scenario
5. Loyalty Management Market Size And Growth
……
26. Africa Loyalty Management Market
27. Loyalty Management Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The Loyalty Management Market
29. Loyalty Management Market Future Outlook and Potential Analysis
30. Appendix
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