Virtual and Online Fitness market is projected to reach US$ 64570 million by 2028, from US$ 6551.9 million in 2021, at a CAGR of 38.2% - Valuates Reports

The global Virtual and Online Fitness market is projected to reach US$ 64570 million by 2028, from US$ 6551.9 million in 2021, at a CAGR of 38.2% during 2022-2028. Key drivers of the virtual and online fitness market include the trend of digitization and Connected Gym Equipment. The rising penetration of the internet and the growing popularity of on-demand fitness offerings with high-quality video streaming quality will bolster the growth of the virtual and online fitness market during the forecast period. The growing popularity of AR and VR fitness programs will drive market expansion in the coming years. The booming fitness app sector will propel the market forward in the subsequent years.

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Virtual and Online Fitness Market Trends
Rapid Digitization

The growing trend toward at-home fitness regimes and the after-effects of the pandemic has drastically changed the fitness industry. Online fitness has caught the attention of both beginners and experts. The AI integration allows real-time feedback based on users' movements to create a workout specifically suited to their fitness levels. For instance, home boxing solutions use Fitness Trackers to measure users' strikes and provide uplifting music together with health coaches to provide a detailed health session. Connected fitness workouts provide on-demand solutions that cater to the needs of every individual's preference, age, or fitness level. This will drive the demand for the virtual and online fitness market. With two-way audio and video support, it provides a wholesome and interactive session within the comfort of their homes. They are more engaging and provide the convenience of using high-tech equipment. There are added advantages such as the chances of infection or contracting germs being very low. The initial investment might be high but there are convenient financing options.

Preference for on-demand Fitness content

The increasing penetration of the internet has led to a huge burst of Digital Fitness and running app usage. People are regularly breaking free from gym memberships to adopt digital workout solutions. The high-quality video experience further enhances the process. This will expand the growth of the virtual and online fitness market during the forecast period. They are either prerecorded or live-streamed with complete instructor-led sessions. With the advent of personal technology virtual fitness classes are able to provide health and a sense of achievement within the comfort of one's living room or bedroom. Users can get the guidance of a professional coach right at their fingertips. This smoothens the workout flow. Content is added regularly to keep the experience interesting. With personalized workout tips and guidelines, users are able to match the exercise level as per their own health goals. Incorporating digital workouts into the daily schedule is a breeze. The options are diverse such variety of classes are available such as Yoga, stretching and kickboxing, etc.

The advent of AR and VR fitness programs

Augmented reality and virtual reality are here to stay. This is revolutionizing the overall fitness industry. People are using wearable devices embedded with AR and VR capabilities to record everything from the specific impact of a particular exercise to determining the intensity or measuring the total distance covered between cycling or jogging. They are able to suggest physical exercises that suit individual body needs. AR and VR integrated apps diversify workout sessions by providing a real immersive experience. This in turn will fuel the growth of the virtual and online fitness market during the forecast period. It simulates the real environment of a gym within the confines of one's home setting. Entertainment elements can be added such as video games, and fun apocalyptic adventures to boost energy levels and encourage full-body workouts. The Fitness Equipment tracks all the data points accurately.

Extensive use of Fitness Apps

Fitness and Running Apps have become very popular. They are easy to access, track all vital health signs on the go, and provide personal attention and guidance with just a tap of a button. Due to busy work-life schedules and rising sedentary lifestyles, people want a quick and flexible solution without going outside or joining any fitness centers. Hence apps are gaining massive attention across the globe. This will drive the growth of the virtual and online fitness market during the forecast period. They monitor calories and diet easily. All the crucial health parameters are checked and updated in real time. Moreover, apps provide free workout and exercise ideas that are beneficial for achieving personal fitness goals. Daily footsteps can be monitored easily. The apps are an all-in-one health tool that aids tremendously in improving lifestyle habits.

Virtual and Online Fitness Market Insights
Based on product type, equipment is the largest segment in the virtual and online fitness market share with 69%. This is due to the huge demand for online customized fitness classes amongst consumers.

Based on application, the adult segment is expected to be the largest in the virtual and online fitness market share with 61%.

Based on region, North America is the highest growth due to the presence of key players and rising adoption of digital workout solutions among the working population.

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