Rise in Interest of Consumer Towards Appearance, Beauty and Personal Grooming to Drive the Demand for Lipstick

Lipstick is a cosmetic product used for giving colors, protection and texture to lips. It contains oils, pigments, waxes, and emollients which provides enhanced texture to lips and radiant appearance to the face. Lipstick now days replace the use of lip balm to maintain healthy lips due to its added ingredients like vitamin e, glycerin and coconut oil. There are wide varieties of lipstick coming in various forms like matte finish, gloss finish, sheer finish, and others with different colors available in abundance. Increase in interest towards appearance and personal grooming among women consumers is driving the market growth.

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MARKET DYNAMICS

Rise in interest of consumer towards appearance, beauty and personal grooming is surging the market growth as people now days are very conscious about looking good and presentable. Escalating purchase power of working women is also a factor for market growth. Consumer's interest towards experimenting cosmetic and matching up with trend is a major factor fueling the market growth. However, testing products on animals is limiting the growth of the market as consumer prefer cruelty free products. Introduction of new product which are organic and cruelty free can create lucrative growth opportunities to lipstick market.

MARKET SCOPE

The "Global Lipstick Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry with a particular focus on the global market trend analysis. The report aims to provide an overview of the lipstick market with detailed market segmentation by form, finish and distribution channel. The global lipstick market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading lipstick market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

The global lipstick market is segmented into form, finish, and distribution channel. By form, the lipstick market is segmented into stick, liquid and others. By finish, the lipstick market is segmented into gloss, matte, and others. By distribution channel, the lipstick market is classified into supermarkets and hypermarkets, specialty stores, online retail, and others.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global lipstick market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 concerning five major regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The lipstick market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trends and opportunities prevailing in the region.

The report analyzes factors affecting the lipstick market from both demand and supply side. Further, it evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely, North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the lipstick market in these regions.

MARKET PLAYERS

The report covers vital developments in the lipstick market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others, such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnerships & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market payers from the lipstick market are anticipated to witness lucrative growth opportunities in the future with the rising demand for lipstick in the global market. Below mentioned is the list of few companies engaged in the lipstick market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the lipstick market. Besides, the report focuses on leading industry players with information such as company profiles, products, and services offered, financial information of the last three years, the recent developments in the past five years.

- L'Oreal S.A.
- Shiseido Company, Limited
- The Estee Lauder Companies Inc
- Revlon, Inc.
- Natura & Co
- AmorePacific Corporation
- Oriflame Holding AG
- Chanel Limited
- Coty, Inc
- LVMH

The Insight Partner's dedicated research and analysis team consists of experienced professionals with advanced statistical expertise and offers various customization options in the current study.

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