(2023-2028) Manuka Honey Market Size, Demand, Emerging Companies Share and Forecast Report

The latest report by IMARC Group, titled "Manuka Honey Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2023-2028," The global manuka honey market size reached US$ 673.2 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 982.3 Million by 2028, exhibiting a growth rate (CAGR) of 6.2% during 2023-2028.

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Manuka Honey Market Overview:

Manuka honey is a distinctive type of honey with a dark color that is derived from the nectar of the Manuka shrub or tree, scientifically known as Leptospermum scoparium of the Myrtaceae family. It is composed mainly of an organic compound called methylglyoxal, which is known for its antibacterial properties and various health benefits. The flavor of manuka honey is both sweet and strong, and it is also recognized for its antioxidant properties. One unique feature of manuka honey is that the methylglyoxal in it is an enzymatic substrate that is resistant to light, heat, and body fluids. In contrast, hydrogen peroxide quickly evaporates in the body. It is regarded as superior to conventional honey due to its stable antibacterial properties. Apart from its medicinal properties, it is increasingly being used as an alternative sweetener, replacing table sugar in various foods and beverages.

Global Manuka Honey Market Growth and Demand Analysis:

Significant growth in the food and beverage industry majorly drives the global market. As consumers shift towards a healthier and more active lifestyle, their dietary preferences are changing, leading to an increased demand for honey. This trend is fueled by the rising prevalence of health issues and lifestyle diseases among the general population. Along with this, the growing awareness among consumers about the harmful effects of chemicals in food products is escalating the demand for high-quality, organically procured honey, which is driving the market.

In addition, the widespread adoption of manuka honey in the formulation of various pharmaceutical and personal care products is also contributing to the market. Moreover, the easy availability of honey products both online and offline through organized retail channels is creating a positive market outlook. Some of the other factors driving the market include the growing adoption of organic bee products and extensive research and development (R&D) activities.

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Key Market Segmentation:

Breakup by Type:

• UMF5+
• UMF10+
• UMF15+
• UMF20+

Breakup by Nature:

• Organic
• Conventional

Breakup by Distribution Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Stores
• Others

Breakup by Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

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