Gesture Recognition in Automotive Market to see Ongoing Evolution | Cognivue, Harman, Microsoft

The latest independent research document on Global Gesture Recognition in Automotive examines investment in the Market. It describes how companies deploying these technologies across various industry verticals aim to explore their potential to become major business disrupters. The Gesture Recognition in Automotive study eludes very useful reviews & strategic assessments including the generic market trends, emerging technologies, industry drivers, challenges, and regulatory policies that propel the market growth, along with major players' profiles and strategies. This version of Gesture Recognition in Automotive market report advocates the analysis of Cognivue, Harman, Microsoft & Softkinetic.

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Gesture recognition is the ability of a device to identify and respond to different gestures, such as movement of hands, fingers, arms, head, or the entire body, of an individual.

Driver safety regulations by various governments have boosted the adoption of automotive gesture recognition systems due to provision of benefits such as improved maneuvering control, compatibility of vehicle's electronic systems and drivability. However, high cost of integration and complexity may limit their adoption, hampering the automotive gesture recognition market growth. Manufacturers are investing heavily for upgrading the existing gesture recognition technology with advanced sensors, resulting in increased costs, further posing a threat to the industry growth.
Passenger cars will dominate the automotive gesture recognition market, generating a demand for over 32 million units over the forecast timeframe. Rising demand from infotainment, navigation and multimedia features in the vehicles will stimulate the industry penetration. Surging demand for medium and high-end passenger vehicle across the globe along with shifting customer preference towards highly advanced variants in given vehicle range will further boost the automotive gesture recognition market from passenger cars. Heavy commercial vehicle manufacturers are less likely to adopt these systems owing to less proximity of vehicles in public utilities.

Europe is anticipated to dominate the automotive gesture recognition market, crossing USD 6 billion over the next eight years. High penetration of the premium cars such as BMW 5 and 7 series across the region is expected to primarily support the regional dominance. Established automotive industry with substantial vehicle production is likely to further propel the revenue generation. North America automotive gesture recognition market will exhibit more than 40% CAGR from 2017 to 2024 owing to rising demand for these systems across the region. This high demand is credited to rising R&D investments by OEMs and shifting consumer preference towards advanced vehicle features.

As Gesture Recognition in Automotive research and application [Multimedia/Navigation/Infotainment, Door/Window, Sunroof & AC Blower] continue to expand in scope, the market will see deeper integration and application of more technologies in the future. This commercialization of the market is playing a positive role in accelerating Gesture Recognition in Automotive business digitalization, improving industry chain structures, and enhancing information use efficiency. The findings mainly focus on category or product type: Touch Based Systems & Touchless Systems etc, which underpins many recent advances in the other Gesture Recognition in Automotive technologies.

Market Scope
Based on the type of product, the market segmented into : Touch Based Systems & Touchless Systems

Based on the End use application, the market segmented into :Multimedia/Navigation/Infotainment, Door/Window, Sunroof & AC Blower

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Geographically, the following regions together with the listed national/local markets are fully investigated:
• APAC (Japan, China, South Korea, Australia, India, and the Rest of APAC; the Rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, and Sri Lanka)
• Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe; Rest of Europe is further segmented into Belgium, Denmark, Austria, Norway, Sweden, The Netherlands, Poland, Czech Republic, Slovakia, Hungary, and Romania)
• North America (U.S., Canada, and Mexico)
• South America (Brazil, Chile, Argentina, Rest of South America)
• MEA (Saudi Arabia, UAE, South Africa)

The Gesture Recognition in Automotive study cites various market development activities and business strategies such as new product/services development, Joint Ventures, partnerships, mergers, and acquisitions, etc that Industry players such as Cognivue, Harman, Microsoft & Softkinetic are utilizing to overcome macro-economic scenarios. The Gesture Recognition in Automotive Market company profiles include Business Overview, Product / Service Offerings, SWOT Analysis, Segment & Total Revenue, Gross Margin, and % Market Share.

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Research Objectives:
- Focuses on the key manufacturers, to define, pronounce and examine the value, sales volume, market share, market competition landscape, SWOT analysis, and development plans in the next few years.
- To share comprehensive information about the key factors influencing the growth of the market (opportunities, drivers, growth potential, industry-specific challenges and risks).
- To analyze the with respect to individual future prospects, growth trends and their involvement to the total market.
- To analyze reasonable developments such as agreements, expansions new product launches, and acquisitions in the market.
- To deliberately profile the key players and systematically examine their growth strategies.

FIVE FORCES & PESTLE ANALYSIS:
In order to better understand market conditions five forces analysis is conducted that includes the Bargaining power of buyers, Bargaining power of suppliers, Threat of new entrants, Threat of substitutes, and Threat of rivalry.
• Political (Political policy and stability as well as trade, fiscal, and taxation policies)
• Economical (Interest rates, employment or unemployment rates, raw material costs, and foreign exchange rates)
• Social (Changing family demographics, education levels, cultural trends, attitude changes, and changes in lifestyles)
• Technological (Changes in digital or mobile technology, automation, research, and development)
• Legal (Employment legislation, consumer law, health, and safety, international as well as trade regulation and restrictions)
• Environmental (Climate, recycling procedures, carbon footprint, waste disposal, and sustainability)

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