Social Media Analytics Market Analysis, Trends, Growth, Research And Forecast 2032

The Business Research Company's global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032

Social Media Analytics Market Size, Growth Rate, And Forecast
The global social media analytics market size grew from $8.96 billion in 2022 to $11.54 billion in 2023 at a compound annual growth rate (CAGR) of 28.7%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The social media analytics market size is expected to grow to $30.99 billion in 2027 at a CAGR of 28.0%.

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Social Media Analytics Market Drivers
The surge in the number of social media users across the globe is contributing to the growth of the social media analytics market. The use of mobile, laptops, and computers with access to the internet has been increasing over the years. The internet has allowed people to communicate across international borders. Furthermore, social networking has aided people in expanding their networks, making new friends, advancing their professions, making connections, recruiting employees, and locating people with scarce abilities, all of which contributed to their popularity.

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Social Media Analytics Market Segments
• By Component: Software, Services

• By Deployment: On-Premise, Cloud

• By Organization Size: Small And Medium Enterprises, Large Enterprises

• By Application: Customer Segmentation And Targeting, Competitor Benchmarking, Multichannel Campaign Management, Customer Behavioural Analysis, Marketing Management

• By End-User Industry: Banking And Financial Services, IT And Telecommunications, Retail, Healthcare, Government Services, Media And Entertainment, Utilities, Transportation And Logistics, Other End Users

• By Geography: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. North America was the largest region in the social media analytics market.

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Social Media Analytics Market Key Players
Major competitors in the social media analytics market include IBM, Google LLC, Oracle Corporation, SAS Institute, Digimind, Hootsuite, Talkwalker, Oktopost, Simplify360, Frrole Inc., Heuritech, Salesforce.

The Business Research Company's "Global Social Media Analytics Market Report 2023" is a comprehensive report of the market, covering over 60 geographies and high level market segmentation per geography. The section on regional and country breakdowns examines the market in each geography as well as market size by region and country. Furthermore, it evaluates the market's historical and projected growth and identifies significant trends and strategies that businesses can use to expand their operations.

The Table Of Content For The Social Media Analytics Market Include:
1. Executive Summary
2. Social Media Analytics Market Characteristics
3. Social Media Analytics Market Trends And Strategies
4. Social Media Analytics Market - Macro Economic Scenario
5. Social Media Analytics Market Size And Growth
……
26. Africa Social Media Analytics Market
27. Social Media Analytics Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The Social Media Analytics Market
29. Social Media Analytics Market Future Outlook and Potential Analysis
30. Appendix

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