Global DTC Genetic Testing Market is projected to reach the value of $300 million by 2030

According to the report published by Virtue Market Research, In 2023, the Global DTC Genetic Testing Market was valued at $98 million and is projected to reach a market size of $300 million by 2030. Over the forecast period of 2023-2030, market is estimated to grow at a CAGR of 15%.

The growing awareness of genetic information's role in health management and disease prevention is a major long-term market driver for DTC Genetic Testing. Consumers are increasingly interested in understanding their genetic makeup to make informed decisions about their health and well-being. This demand for personalized health information has led to the expansion of DTC genetic testing services that offer insights into ancestry, disease risks, and lifestyle factors.

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The COVID-19 pandemic has further accelerated the growth of the DTC Genetic Testing Market. As the pandemic forced people to stay at home and prioritize their health, many consumers turned to DTC genetic testing to gain insights into their genetic predispositions and potential risks related to COVID-19. This increased interest in genetic testing, coupled with the need for remote health services during the pandemic, has spurred the market's growth.

The increasing accessibility and affordability of genetic testing technologies are key short-term drivers of the DTC Genetic Testing Market. Advances in technology have made genetic testing more accurate and cost-effective, allowing companies to offer their services at more competitive prices. This has made genetic testing accessible to a larger consumer base, contributing to the market's growth.

One significant opportunity in the DTC Genetic Testing industry lies in the integration of genetic testing with digital health platforms and telemedicine services. By incorporating genetic information into digital health records and telemedicine consultations, healthcare providers can offer more personalized and targeted treatment plans for their patients. This synergy between genetic testing and digital health has the potential to improve patient outcomes and drive market growth.

The growing focus on preventive healthcare is a notable trend in the DTC Genetic Testing industry. Consumers are becoming more proactive about their health and are seeking personalized insights to guide their lifestyle choices and healthcare decisions. This trend has led to an increase in demand for DTC genetic tests that provide information on wellness, nutrition, and fitness, in addition to traditional ancestry and disease risk testing.

Segmentation Analysis:

The global DTC Genetic Testing Market segmentation includes:

By Test Type: Carrier Testing, Predictive Testing, Ancestry & Relationship Testing, Nutrigenomic Testing, Skincare Testing

Carrier tests identify individuals who carry a gene for a specific genetic disorder, which may be passed on to their children. These tests are particularly useful for couples planning to have children, as they can help determine the risk of passing on a genetic condition.

Predictive testing is used to determine an individual's risk of developing certain genetic conditions or diseases later in life. This information can help individuals make lifestyle changes or take preventive measures to red
uce their risk of developing the condition.
Ancestry and relationship tests are the largest segment in the DTC Genetic Testing Market and are also the fastest-growing during the forecast period. These tests use genetic information to trace a person's lineage and ancestral origins or establish biological relationships between individuals. The increasing popularity of genealogy and the desire to uncover one's family history have fueled the demand for ancestry and relationship testing.

Nutrigenomic tests analyze a person's genetic information to provide personalized nutrition recommendations. These tests can help individuals optimize their diet and lifestyle choices based on their unique genetic makeup, which may help improve overall health and well-being.

Skincare tests analyze genetic factors that influence skin health and aging. These tests can provide personalized skincare recommendations, helping individuals maintain healthier, more youthful-looking skin.

By Technology: Targeted Analysis, Single nucleotide polymorphism (SNP) chips, Whole Genome Sequencing (WGS)

Targeted analysis involves examining specific genes or regions of the genome to detect genetic variations associated with a particular condition or trait. This method is often used in carrier and predictive testing, where the focus is on identifying specific genetic mutations.

SNP chips are a technology used to detect single nucleotide polymorphisms or small genetic variations throughout the genome. These chips can analyze thousands of genetic markers simultaneously, making them a popular choice for ancestry and relationship testing.

Whole Genome Sequencing (WGS) is the largest and fastest-growing technology segment in the DTC Genetic Testing Market. WGS involves decoding the entire genetic sequence of an individual's DNA, providing a comprehensive view of their genetic makeup. This technology has become increasingly accessible and affordable, making it an attractive option for a wide range of genetic tests, including predictive testing, ancestry testing, and nutrigenomic testing.

By Distribution Channel: Online Platform, Over the Counter

The online platform is the largest and fastest-growing distribution channel in the DTC Genetic Testing Market. With the increasing accessibility of the internet and the convenience of online shopping, more consumers are turning to online platforms to purchase genetic tests. Online platforms allow companies to reach a wider audience and offer a seamless experience to customers, from ordering the test to receiving results and personalized recommendations.

Over-the-counter distribution channels include brick-and-mortar retail stores and pharmacies that sell DTC genetic tests. While this channel may provide consumers with the opportunity to physically examine the product before purchasing, the convenience and accessibility of online platforms have made them the preferred choice for many consumers.

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Regional Analysis:

North America is the largest and fastest-growing region in the DTC Genetic Testing Market. The market's growth in this region can be attributed to several factors, including the high level of consumer awareness about genetic testing, the presence of major market players, and the increasing adoption of personalized healthcare. The United States, in particular, has a significant share of the market due to the country's well-established healthcare infrastructure and high disposable income, allowing consumers to invest in genetic testing services.

The European market for DTC Genetic Testing is also experiencing growth, driven by factors such as the rising prevalence of genetic disorders, increasing consumer interest in ancestry testing, and growing awareness of the benefits of personalized healthcare. The European market is further supported by the region's advanced healthcare systems and increasing investment in genetic research.

The Asia-Pacific region represents a growing market for DTC Genetic Testing, with countries like China, India, and Japan contributing to the market's expansion. The growth in this region can be attributed to the increasing disposable income, rising consumer awareness of genetic testing, and improving healthcare infrastructure. Additionally, the region's large population base and the growing prevalence of genetic disorders create a significant demand for DTC Genetic Testing services.

The DTC Genetic Testing Market in the rest of the world, including regions like Latin America, the Middle East, and Africa, is also expanding. Factors such as growing consumer awareness, increased investment in healthcare infrastructure, and the presence of emerging market players contribute to the growth in these regions. However, the market's growth may be slower in these regions due to factors such as limited access to advanced healthcare services and lower disposable income.

Latest Industry Developments:

• In October 2021, 23andMe announced plans to acquire Lemonaid Health, a virtual healthcare and pharmacy platform to combine personalized genetics services and primary care.

• In April 2021, Ancestry.com launched AncestryHealth powered by NGS (next-generation sequencing), a new test that provides comprehensive health insights and actionable guidance for consumers.

• In March 2021, Helix launched Helix Laboratory Platform, a next-generation sequencing platform that enables health systems, life sciences companies, and payers to deliver population-scale genomic insights.

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Virtue Market Research
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Virtue Market Research is a strategic management firm helping companies to tackle most of their strategic issues and make informed decisions for their future growth. We offer syndicated reports and consulting services. Our reports are designed to provide insights on the constant flux in the global demand-supply gap of markets

This release was published on openPR.