Visual Analytics Market Overview Analysis, Trends, Share, Size, Type & Future Forecast to 2032

The Global Visual Analytics Market was valued at USD 6.5 billion in 2021, and is projected to reach USD 28.9 billion by 2032, growing at a CAGR of 16.2% from 2022 to 2032.

The study of analytical thinking that is aided by interactive visual interfaces is known as visual analytics. Additionally, it may be viewed as a comprehensive strategy fusing data analysis, visualisation, and human aspects. Additionally, showing the data as graphs, charts, and maps enables users to see trends and derive practical insights. Organisations may improve their data-driven decisions thanks to these insights.

The market for visual analytics is expanding as a result of increased corporate use of cutting-edge visualisation technologies and rising enterprise need for analytical solutions. The number and diversity of company data are expanding quickly, which is also expanding the visual analytics industry. However, the expansion of the visual analytics industry is constrained by high installation costs, security concerns, a shortage of qualified personnel, and a lack of awareness. On the other hand, rising IoT usage and the development of better visual analytics are anticipated to present lucrative prospects for the growth of the visual analytics market over the forecast period.

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On the basis of offering, deployment methodology, application, enterprise size, industry sector, and geography, the visual analytics market is divided. The market is divided into solution and service segments based on what each group is offering. The market is divided into two categories: on-premise and cloud, depending on the deployment methodology. The market is divided into supply chain, sales and marketing, finance, human resources (HR), and others based on the applications they are used for. The market is divided into major enterprises and SMEs based on the size of the firm. BFSI, manufacturing, healthcare, government, energy & utilities, transportation, retail & e-commerce, IT & telecom, education, media & entertainment, and others are the categories under which it is categorised by industry vertical. The market is examined by region, including North America, Europe, Asia-Pacific, and LAMEA.

Alteryx, Inc., DataDeck, Data Clarity, Geckoboard Software, IBM Corporation, Locii Solutions Ltd., Microsoft Corporation, MicroStrategy Incorporated, Nexidia Inc., Oracle Corporation, Orbital Insight, Qlik, SAP SE, SAS Institute Inc., Tableau Software Inc., TIBCO Software Inc., and Ubiq are the major companies that compete in the visual analytics market. These firms have implemented a variety of techniques to broaden their market reach and solidify their dominance within the sector.

Segmentation:

By Deployment mode:

· Cloud-based

· On-premise

By Application:

· Customer Management

· Sales and Marketing Optimization

· Risk Management

· Fraud Detection

· Supply Chain Management

· Others

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Geography:

North America is expected to dominate the visual analytics market due to the high adoption of big data analytics and the presence of major visual analytics vendors in the region. However, the Asia Pacific region is expected to witness significant growth in the coming years due to the increasing adoption of visual analytics in emerging economies such as China and India.

Company Profiles:

· Tableau Software

· Qlik

· SAS Institute Inc.

· SAP SE

· IBM Corporation

· Oracle Corporation

· Microsoft Corporation

· TIBCO Software Inc.

· MicroStrategy Incorporated

· Alteryx, Inc.

· Sisense Inc.

· Zoho Corporation Pvt. Ltd.

· Domo, Inc.

· Looker Data Sciences, Inc.

· Yellowfin International Pty Ltd

Global Visual Analytics Market: Regional Analysis
All the regional segmentation has been studied based on recent and future trends, and the market is forecasted throughout the prediction period. The countries covered in the regional analysis of the Global Visual Analytics market report are U.S., Canada, and Mexico in North America, Germany, France, U.K., Russia, Italy, Spain, Turkey, Netherlands, Switzerland, Belgium, and Rest of Europe in Europe, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, China, Japan, India, South Korea, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), and Argentina, Brazil, and Rest of South America as part of South America.

Key Points:
Define, describe and forecast Visual Analytics product market by type, application, end user and region.
Provide enterprise external environment analysis and PEST analysis.
Provide strategies for company to deal with the impact of COVID-19.
Provide market dynamic analysis, including market driving factors, market development constraints.
Provide market entry strategy analysis for new players or players who are ready to enter the market, including market segment definition, client analysis, distribution model, product messaging and positioning, and price strategy analysis.
Keep up with international market trends and provide analysis of the impact of the COVID-19 epidemic on major regions of the world.
Analyze the market opportunities of stakeholders and provide market leaders with details of the competitive landscape.

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