Eye Makeup Market Opportunities, Business Forecast To 2029

The global eye makeup market size was valued at USD 15,342.9 million in 2022 and is poised to grow at a CAGR of 6.4% during the forecast period 2023 to 2029. The primary drivers of the expansion of the global eye makeup market include the increasing awareness on physical appearance of public and enhancing appearance. In addition, the rise in per capita of some countries has made the public to invest on the makeup segment which is expected to fuel up the growth of eye makeup market across the globe.

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Organic Eye Makeup Segment is expected to Dominate the Eye Makeup Market:
Based on the nature of product, the global Eye Makeup market is segmented into Organic & Synthetic. The Organic eye makeup segment is expected to account for a larger revenue share in the global eye makeup market. The increase in demand for organic makeup products and increasing awareness on synthetic products side effects has fuelled the growth of organic eye makeup product. The increase in demand for vegan products in Asia Pacific region has given rise to the production of organic makeup products in this region. The rising demand for halal cosmetic products in middle east region has provided an opportunity to the key market players in the region. Thus, this segment is expected to dominate the global eye makeup market.

North America Eye Makeup Market:
The North America eye makeup market is expected to increase over the forecast period due to the rising demand for eye makeup in countries like USA, Canada and due to several market players present in this region. Rapid evolution of industries and manufacturing sectors across the North America region especially in USA and Canada has shown a significant growth in manufacturing and exporting of eye makeups. The Asia Pacific region is expected to have an exponential growth in the forecasted years due to the rise in social media advertisements and increase in social media influencers in the region.

Strategic New Product Launches, Mergers, Acquisitions, and Agreements are the key strategies adopted by market players:
The global Eye Makeup market further reveals that the key players are increasingly adopting strategies such as the launch of newer products, product launches, and long-term alliances to improve market revenue share and gain significant geographic presence across the region. For instance, In January 2023, My Glamm launched 'wonder glide gel eyeliner' which comes with smudge proof, ultra-pigment shades and matt-finish, In February 2023, Victoria Beckham Beauty has launched its product eyewear, a cream eye shadow with seven shades. IN March 2022, Milk Makeup launched its product Eye rise lightning mascara made with the Vegan lash wrap technology.

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Detailed Segmentation:
The Eye Makeup market is segmented based on product, application, nature of product, distribution channel, pricing, and geography.

Based on the product, the market is segmented into the following:
• Mascara
• Eye Shadow
• Eye Liner
• Eye Pencil
• Others
Based on the application, the market is segmented into the following:
• Sweat proof makeup
• Smudge Free Makeup
• Mineral Makeup
• Others
Based on the application, the market is segmented into the following:
• Organic
• Synthetic
Based on the distribution channel, the market is segmented into the following:
• Super Markets & hyper markets
• Convenience Stores
• Specialty Stores
• Online E-Commerce
• Others
Based on the Pricing, the market is segmented into the following:
• Economic
• Premium
Based on geography, the market is segmented into the following:
• North America
• Europe
• The Asia Pacific
• Latin America
• MEA

Key players profiles in the Eye Makeup market report are L'Oreal S.A, New Avon LLC, Revlon, Coty inc., Shiseido Company Ltd., Milk Makeup, Mary Kay, Henkel, Victoria Beckham Beauty, Amore Pacific, Beiersdorf, Unilever, N R Beauty World, Lalji International.

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This release was published on openPR.