Press release
Global Digital Fertility Support Market is projected to reach the value of $58.51 billion by 2030
According to the report published by Virtue Market Research , In 2022, the Global Digital Fertility Support Market was valued at USD 1.5 Billion and is projected to reach a market size of USD 2.88 Billion by 2030. Over the forecast period of 2023-2030, the market is projected to grow at a CAGR of 8.5%.The digital fertility support market has been experiencing tremendous growth in recent years due to various market drivers, and this trend is set to continue in the future. One of the long-term market drivers of the digital fertility support industry is the increasing awareness about infertility and the need for fertility treatments. The rise in infertility rates across the globe has led to a growing demand for fertility treatments and support services, which has boosted the growth of the digital fertility support market.
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The outbreak of COVID-19 has had a significant impact on the digital fertility support market. The pandemic has forced people to stay indoors, which has led to a surge in the use of digital health services, including digital fertility support. With many fertility clinics and hospitals temporarily closing their doors during the pandemic, couples struggling with infertility have turned to digital fertility support services to seek guidance and support. As a result, the digital fertility support market witnessed a significant increase in demand during the pandemic.
In addition to the long-term market driver and the impact of COVID-19, there are also several short-term market drivers, opportunities, and trends in the digital fertility support industry. One of the short-term market drivers is the increasing use of artificial intelligence (AI) and machine learning (ML) technologies in the development of digital fertility support solutions. AI and ML technologies can help improve the accuracy of fertility predictions, personalize treatment plans, and offer better guidance to couples trying to conceive.
One of the opportunities in the digital fertility support market is the growing demand for personalized fertility support solutions. Couples struggling with infertility often require personalized support, guidance, and treatment plans to improve their chances of conceiving. The digital fertility support market can capitalize on this opportunity by offering customized solutions that meet the unique needs of each couple.
Another trend observed in the digital fertility support industry is the increasing use of mobile applications (apps) and wearable devices. These digital tools can help couples track their fertility cycles, monitor their ovulation, and receive alerts and reminders about their fertility treatments. The use of mobile apps and wearable devices in the digital fertility support market is set to increase in the future, driven by the growing demand for convenient and accessible fertility support services.
Segmentation Analysis:
The global Digital Fertility Support Market segmentation includes:
By Product & Services: Smartphone Tracking Applications, Wearable devices, Digital Pregnancy Tests, Ovulation Prediction Kits, Telemedicine Services, Web-based Programs, SMS-based Tools, Others.
The digital fertility support market is segmented by the type of product and services offered. Some of the products and services in this market include smartphone tracking applications, wearable devices, digital pregnancy tests, ovulation prediction kits, telemedicine services, web-based programs, SMS-based tools, and others. Among these, the largest segment is smartphone tracking applications, which are widely used by couples trying to conceive. These applications allow couples to track their fertility cycles, monitor their ovulation, and receive reminders about their fertility treatments. During the forecast period, wearable devices are expected to be the fastest-growing segment in the digital fertility support market. Wearable devices can track a variety of fertility-related parameters, including body temperature, sleep patterns, and physical activity, providing couples with a more comprehensive picture of their fertility.
By Type of Support Offered: Preconception Support, Infertility Support, Pregnancy Support.
The digital fertility support market is also segmented by the type of support offered. Some of the support services in this market include preconception support, infertility support, and pregnancy support. Among these, pregnancy support is the largest segment in the digital fertility support market. Pregnancy support services include digital tools and resources that help expectant mothers track their pregnancy, monitor their health, and receive guidance and advice. These services are widely used by expectant mothers, and the demand for pregnancy support services is expected to continue to grow in the future.
During the forecast period, infertility support services are expected to be the fastest-growing segment in the digital fertility support market. Infertility support services include digital tools and resources that help couples struggling with infertility to improve their chances of conceiving. These services can include personalized treatment plans, guidance and advice from fertility experts, and support groups and forums where couples can connect with others going through similar experiences.
Preconception support services are also an important segment in the digital fertility support market. These services provide couples with information and guidance on how to prepare for pregnancy, including advice on nutrition, exercise, and lifestyle choices. Preconception support services can also help identify and address any underlying health issues that may affect fertility, allowing couples to take proactive steps to improve their chances of conceiving.
By End-User: Individuals, Couples, Healthcare Providers, Others.
The digital fertility support market is also segmented by end-user. Some of the end-users in this market include individuals, couples, healthcare providers, and others. Among these, couples are the largest segment in the digital fertility support market. Couples struggling with infertility are the primary users of digital fertility support services. These services provide couples with guidance and support to improve their chances of conceiving, including personalized treatment plans, fertility tracking tools, and access to fertility experts.
During the forecast period, healthcare providers are expected to be the fastest-growing segment in the digital fertility support market. Healthcare providers, including doctors, nurses, and fertility specialists, play a crucial role in providing fertility support services to individuals and couples. Digital fertility support tools and resources can help healthcare providers offer more personalized and effective fertility support services to their patients.
For example, telemedicine services can provide patients with access to fertility experts regardless of their location, while web-based programs can offer interactive tools and resources to help patients better understand and manage their fertility.
Individuals are also an important segment in the digital fertility support market. These users may not be currently trying to conceive but may be interested in tracking their fertility for other reasons, such as family planning or general health monitoring. Digital fertility tracking tools, such as smartphone applications and wearable devices, can provide individuals with real-time insights into their fertility cycles, allowing them to make informed decisions about their health and lifestyle choices.
Other end-users in the digital fertility support market include fertility clinics, researchers, and policymakers. Fertility clinics can use digital fertility support tools to improve patient care and outcomes, while researchers can use these tools to gather data and insights into fertility trends and treatments. Policymakers can use digital fertility support tools to develop evidence-based policies and programs aimed at improving access to fertility treatments and support services.
By Distribution Channel: Department Store, Healthcare Providers, Retail Pharmacy, E-Commerce, Others.
The digital fertility support market is further segmented by the mode of distribution. Some of the distribution channels in this market include department stores, healthcare providers, retail pharmacy, e-commerce, and others. Among these, healthcare providers are the largest segment in the digital fertility support market. Healthcare providers play a crucial role in providing fertility support services to individuals and couples. They can offer personalized treatment plans, fertility tracking tools, and access to fertility experts. Retail pharmacies also play an important role in the distribution of digital fertility support products, including ovulation prediction kits and digital pregnancy tests. During the forecast period, e-commerce is expected to be the fastest-growing segment in the digital fertility support market. The rise of online shopping has made it easier for individuals to access fertility support products and services from the comfort of their homes.
By Mode of Operation: Standalone Applications, Integrated Platforms.
The digital fertility support market is also segmented by the mode of operation. Some of the modes of operation in this market include standalone applications and integrated platforms. Among these, standalone applications are the largest segment in the digital fertility support market. Standalone applications offer users a single, focused tool for tracking their fertility and receiving guidance and support. Integrated platforms, on the other hand, offer a more comprehensive approach to fertility support, integrating multiple tools and resources into a single platform. During the forecast period, standalone applications are expected to continue to be the largest segment in the digital fertility support market.
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Regional Analysis:
North America is the largest segment in the digital fertility support market. The region has a high prevalence of infertility and a strong healthcare infrastructure, making it a major market for fertility support products and services. During the forecast period, Asia-Pacific is expected to be the fastest-growing segment in the digital fertility support market. The region has a large population, rising awareness about infertility, and increasing adoption of digital health technologies, driving the growth of the digital fertility support market.
Latest Industry Developments:
• In March 2021, Progyny, a leading digital fertility support company, announced a partnership with Teledoc Health, a virtual healthcare company. Through this partnership, Progyny will be able to offer its members access to Teledoc Health's virtual care platform, which includes video visits and digital health tools.
• In December 2020, digital health company Flo Health announced the acquisition of My Fertility Compass, a personalized fertility support platform. The acquisition will allow Flo Health to expand its fertility support offerings and provide its users with more personalized guidance and support.
• In September 2020, Ava, a maker of wearable fertility tracking devices, announced a partnership with Mira, a digital health company. The partnership will allow Ava to integrate Mira's ovulation prediction technology into its wearable devices, providing users with more accurate and personalized fertility tracking.
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Virtue Market Research
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Virtue Market Research is a strategic management firm helping companies to tackle most of their strategic issues and make informed decisions for their future growth. We offer syndicated reports and consulting services. Our reports are designed to provide insights on the constant flux in the global demand-supply gap of markets.
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