Mobile Marketing Market Expected to Reach USD 57.85 Billion by 2030 | Top Players such as - Airship, Swrve and Vibes

According to the report published by Allied Market Research "The Mobile Marketing Market Expected to Reach USD 57.85 Billion by 2030 | Top Players such as - Airship, Swrve and Vibes." These players have adopted different strategies such as new product launches collaborations expansion joint ventures agreements and others to increase their market share and maintain dominant shares in different regions.

Rise in reputation of on-demand business model; surge in acceptance of omnichannel shopping experience, and the need for customization propel the global mobile marketing market. Post the COVID-19 pandemic, size of the mobile marketing market is expected to grow from $12,732 million in 2021 and is projected to reach $57,859 million by 2030, showing a CAGR of 18.3%. The current COVID-19 scenario is predicted to have a higher positive impact on the market.

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The report segments the global mobile marketing market on the basis of channel, component, verticals, organization size, and region. Based on component, the platform segment accounted for the largest market share in 2020, contributing to more than three-fourths of the total share, and is expected to maintain the lead throughout the forecast period. On the other hand, the services segment is estimated to witness the fastest CAGR of 19.7% from 2021 to 2030.

Based on channel, the messaging segment contributed to the highest market share in 2020, attributing to more than two-fifths of the total market share, and is anticipated to dominate the mobile marketing industry during the forecast period. On the other hand, the quick response (QR) code segment is expected to manifest the fastest CAGR of 22.6% from 2021 to2030.

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Based on region, North America contributed to the highest share in 2020, holding nearly two-fifths of the total share, and is anticipated to maintain dominance throughout the forecast period. On the other hand, Asia-Pacific is anticipated to portray the fastest CAGR of 21.0% during the forecast period.

Key players of the global mobile marketing market analyzed in the research include Airship, Acoustic, Vibes, Swrve, Adobe, Braze, Localytics, Oracle, Salesforce, and SAP.

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COVID-19 Scenario:

● Strict regulations regarding social distancing measures increased the preference to online channels.

● During the pandemic, as most of the companies adopted a work from home policy, the demand for mobile marketing services has increased. This helps companies to offer an efficient consumer experience.

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