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A2P Messaging Market Growth Trends Analysis and Dynamic Demand, Forecast 2023 to 2032

05-09-2023 09:26 AM CET | IT, New Media & Software

Press release from: Analytics Market Research

A2P Messaging Market

A2P Messaging Market

A2P SMS Market size was valued at USD 68,905.01 Million in 2021 and is projected to reach USD 118,441.04 Million by 2030, growing at a CAGR of 5.65% from 2022 to 2030.

The global A2P industry has expanded as a result of firms' increased focus on boosting customer and employee engagement. The market is comprehensively evaluated in the study on the global A2P SMS market. The research provides a thorough analysis of the market's key segments, trends, drivers, restraints, competitive environment, and other important elements.

An end-user delivers messages to a mobile/device user using A2P (End-user-to-Person) SMS, sometimes referred to as enterprise or professional SMS. A2P SMS can be utilised by end users in a variety of technical contexts, including customer support, activation and authentication processes for online services, and the delivery of time-sensitive warnings. In every instance of A2P SMS, a corporate end-user initiates communication, not a person's device.

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Examples of A2P SMS include two factor authentication through SMS, important alerts, booking confirmations that happen automatically, banking notifications, rewards programmes, and marketing notifications, among others. It can be seen that A2P SMS deployment is growing more widespread across business platforms, support services, and online reservation systems in an effort to boost efficiency. and enhance dialogue.

Promotional campaigns, inquiry-related services, pushed content services, interactive services, and customer relationship management (CRM) services are some of the divisions that can be made in the A2P SMS industry. A2P SMS has several advantages, including more reach and engagement, personalisation, and increased relevance (sources claim that SMS messages are opened more frequently and promptly than email messages, assisting end users in responding to more pressing needs). With SMS becoming more and more popular, more businesses and service providers are beginning to recognise the advantages of A2P SMS.

Global A2P SMS Market Overview

For customer relationship management, the majority of organisations across all industry sectors have started employing SMS texting. SMS has emerged as the most popular way to approach clients and get their attention, with applications ranging from two-factor authentication (2FA), notifications, high-volume alerts, and appointment reminders to all forms of SMS marketing campaigns. End-user-to-person messaging or A2P messaging are other names for this type of communication. A2P is the process of sending mobile messages for marketing or service purposes from a business end-user to a mobile user, typically through an automated process. A2P, also known as business SMS or enterprise SMS, enables firms to automate the sending of massive numbers of messages to expedite the delivery of communications that are essential for conducting business. To take advantage of the scalability and efficiency that this protocol offers, messages in A2P are typically delivered from a short code. provides.

Report Overview

The global market for A2P Messaging, which was assessed to be worth USD 66440 million in 2022 due to the COVID-19 epidemic and the influence of the Russia-Ukraine War, is anticipated to increase at a CAGR of 2.8% from 2022 to 2028 to reach USD 78420 million.

The usage of SMS for marketing and customer relationship management, as well as increased smartphone connections and the mobile payments sector, are some of the key drivers for the worldwide A2P messaging market. However, the market faces certain difficulties, including partial revenue realisation for MNOs, grey routing, and clumsy existing telecom infrastructure.

Segmentation:

By Application:

· Customer Relationship Management Services

· Authentication Services

· Promotional and Marketing Services

· Pushed Content Services

· Interactive Services

· Others

By Messaging Platform:

· Cloud API Messaging Platform

· Traditional and Managed Messaging Platform

· Direct Operator Billing

By Vertical:

· BFSI

· Healthcare

· Retail and E-Commerce

· Travel and Hospitality

· Others

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Geography:

North America dominates the A2P messaging market, followed by Europe and Asia Pacific. The growth of the market in these regions is being driven by the increasing adoption of digital technologies, the need for businesses to provide personalized communication experiences to their customers, and the rise of mobile devices and the internet. North America is one of the dominant regions in the A2P messaging market. The region has a well-developed telecom infrastructure and high smartphone penetration, which has contributed to the growth of the A2P messaging market. Additionally, there is a high demand for A2P messaging services in various industries such as BFSI, healthcare, retail and e-commerce, and travel and hospitality, among others.

Company Profiles:

· Infobip

· Twilio

· Sinch

· Nexmo, the Vonage API Platform

· CLX Communications

· Syniverse

· Route Mobile

· Tata Communications

· Tyntec

· Clickatell

· CM.com

· MessageBird

· Plivo

· Soprano Design

· Vonage

Reasons to Purchase A2P Messaging Market Report
• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come

Frequently Asked Questions
• What is the market size and growth projections?
• What is the market size and growth projection for each of the market segments and sub-segments across Countries & Regions?
• What are the top performing segments, and countries / regions of each of the markets?
• What is the market size and growth rate across key countries / regions?
• How big is the global & regional market in terms of revenue and volume?
• How far market will grow in forecast period in terms of revenue and volume?
• What factors will influence demand and supply trends across each markets during the forecast period?
• What are the technology trends shaping various markets?
• Which country / region has more opportunities?
• What is the COVID-19 impact on the market and how long will it take to recover?
• Who are the key competitors of market Players?
• What are the market share (%) of Key Players?
• What are the Merger & Acquisition, New Product Launch, Recent Development within each of the Markets?
• What are PEST analysis, Ecosystem Analysis, Porter's Five Forecast Analysis, Ansoff Matrix, and SWOT Analysis among other analyses for diverse markets?

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About Us

Analytics Market Research is an established market analytics and research firm with a domain experience sprawling across different industries. We have been working on multi-county market studies right from our inception. Over the time, from our existence, we have gained laurels for our deep rooted market studies and insightful analysis of different markets.

Our strategic market analysis and capability to comprehend deep cultural, conceptual and social aspects of various tangled markets has helped us make a mark for ourselves in the industry. Analytics Market Research is a frontrunner in helping numerous companies; both regional and international to successfully achieve their business goals based on our in-depth market analysis. Moreover, we are also capable of devising market strategies that ensure guaranteed customer bases for our clients.

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