Global Hard Tea Market Analysis by ABV, Flavour, Distribution Channel, Region and segments forecast till 2033

The size for Global hard tea market was around USD 1,990 million in the year 2022. Due to rising awareness of low alcoholic drinks, the market is set to rise significantly with a CAGR of around 24.7% during the year 2023 to the year 2030. It will achieve figures of around USD 14,500 million by the year 2033.

Hard tea is alcohol spiked iced tea. It is a form of flavored Malt beverage. Though it needs to be noted that hard tea contains brewed tea along with certain flavors such as that of lemon, it also has alcohol. When compared to some other forms of flavored and cool drinks, hard tea has malted barley in the alcohol present in it. Hard tea with its base of beer gives a sweet flavor along with the taste of lime. Due to the presence of alcohol, this type of tea gives a slight kick too.

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Key player:

The Boston Beer Company;
Pabst;
Anheuser-Busch Companies LLC (Blue Point Brewing);
Cisco Brewers;
Beverages;
Craft Brew Alliance Inc.,
Wynwood Brewing Co.,
Appalachian Mountain Brewery (AMB),
Cisco Brewers.

Market Segmentation:

Type: The market can be segmented into two types - bottled and canned hard tea.

Flavor: Hard tea is available in a variety of flavors, including peach, raspberry, lemon, mint, and others.

Alcohol Content: The market can be segmented based on the alcohol content, ranging from low to high. Generally, hard teas have an alcohol content between 4-6%.

Distribution Channel: The market can also be segmented based on the distribution channel, including online sales, supermarkets/hypermarkets, convenience stores, liquor stores, and others.

Packaging: The packaging of hard tea also plays a crucial role in the segmentation. The market can be segmented into glass bottles, aluminum cans, and others.

Region: Geographically, the market can be segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.

Regional Analysis:

North America,
Europe,
APAC,
South America
Middle East
Africa

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