Press release
Location Intelligence Market Promising Growth and by Platform Type, Technology and End User Industry Statistics, Scope, Demand by 2032
Location Intelligence Market
Analysing location data to produce insights is known as location analytics or geoanalytics. In order to gain more insightful data, it adds geographic data to a company's data assets. Business data, which includes information about people, transactions, assets, and events, is frequently accompanied by a geography component across all industries. When this geographic component is included in a performance study, additional connected insights may become apparent. An organisation can use spatial analytics and other analytics tools provided by location analytics to analyse the data from a place-specific perspective, improve operational procedures, and make forecasts as needed. Businesses can increase effectiveness and efficiency by using it to assist them make better decisions.
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Due to a surge in the adoption of location analytics within the organisation to provide customers with personalised and integrated products and services, the software segment experienced the highest growth in the location analytics market share in 2019 and is anticipated to maintain its dominance in the upcoming years. With the use of company mapping tools, location analytics software enables businesses of all sizes to achieve a competitive edge. However, due to widespread service adoption among end users, which ensures location analytics software's efficient operation throughout the process, the services segment is predicted to experience the highest growth.
Due to the widespread use of smart devices and smartphones that are connected with cutting-edge location-based services, the indoor segment dominated the worldwide location analytics market by location type in 2019 and is predicted to continue doing so in the years to come. However, due to the increasing adoption of location-based marketing/advertising by organisations to target consumers at a person-level with offline or online messaging based on physical location, the outdoor segment is anticipated to experience the highest growth.
The on-premise segment led the worldwide location analytics market share by deployment type in 2019 and is anticipated to continue dominating the market in the years to come as many businesses, particularly large organisations, are reluctant to migrate away from on-premise analytics systems. On-premise location analytics is also gaining popularity quickly in business organisations and governmental organisations that must adhere to stringent data security, regulatory, and legal criteria. The cloud segment, however, is anticipated to grow at a faster rate. This is explained by the higher efficiency and flexibility that cloud-based location analytics software may provide.
Agriculture Industry:
In the agriculture industry, location intelligence is being used for precision farming, crop yield optimization, and soil analysis. By leveraging location data, farmers can optimize crop production, reduce input costs, and improve sustainability.
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Global Location Intelligence Market: Major Players
AVUXI
Galigeo
SAS
Alteryx
Gadberry Group
Caliper
Esri
CARTO
Pitney Bowes
Maptive
Global Location Intelligence Market: By Types
Consulting
System Integration
Others
Global Location Intelligence Market: By Applications
Retail & Consumer Goods
Government & Defense
Manufacturing & Industrial
Transportation & Logistics
BFSI
IT & Telecom
Utilities & Energy
Media & Entertainment
Global Location Intelligence Market: Regional Analysis
All the regional segmentation has been studied based on recent and future trends, and the market is forecasted throughout the prediction period. The countries covered in the regional analysis of the Global Location Intelligence market report are U.S., Canada, and Mexico in North America, Germany, France, U.K., Russia, Italy, Spain, Turkey, Netherlands, Switzerland, Belgium, and Rest of Europe in Europe, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, China, Japan, India, South Korea, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), and Argentina, Brazil, and Rest of South America as part of South America.
Frequently Asked Questions
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• How big is the global & regional market in terms of revenue and volume?
• How far market will grow in forecast period in terms of revenue and volume?
• What factors will influence demand and supply trends across each markets during the forecast period?
• What are the technology trends shaping various markets?
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• What is the COVID-19 impact on the market and how long will it take to recover?
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• What are the market share (%) of Key Players?
• What are the Merger & Acquisition, New Product Launch, Recent Development within each of the Markets?
• What are PEST analysis, Ecosystem Analysis, Porter's Five Forecast Analysis, Ansoff Matrix, and SWOT Analysis among other analyses for diverse markets?
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