Digital Marketing Software Market Size to Reach US$ 161.7 Billion by 2028, at a Growth Rate of (CAGR) 15.8%

IMARC Group, a leading market research company, has recently releases report titled "Digital Marketing Software Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028." The study provides a detailed analysis of the industry, including the global digital marketing software market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights

How big is the digital marketing software market?

The global digital marketing software market size reached US$ 66.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 161.7 Billion by 2028, exhibiting a growth rate (CAGR) of 15.8% during 2023-2028. 

What is digital marketing software?

Digital marketing software assists in search engine optimization (SEO), social media and email marketing, content marketing, website optimization, etc. In line with this, it aids businesses in improving their revenue by connecting with the targeted audience and providing trackable results of advertisements via web analytics. Digital marketing software also helps in analyzing the online activities of customers to suggest appropriate products, offers, and services. It incorporates creativity, along with effective strategies, to design customized and engaging campaigns for strengthening the user base. Digital marketing software boosts brand credibility by resolving the doubts of their clients and enhancing their rank in online search results. Consequently, it finds extensive applications in numerous industries, such as e-commerce, legal, finance, hospitability, healthcare, entertainment, etc.

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What are the growth prospects and trends in the digital marketing software industry?

The widespread adoption of social media platforms by brands for enhanced exposure and engagement with targeted audiences is primarily driving the digital marketing software market. Additionally, the growing utilization of wireless communication devices is further catalyzing the market growth. Besides this, the rising digitalization of business operations to improve efficiency and customer experience is acting as another significant growth-inducing factor. Moreover, the elevating integration of virtual reality (VR) and augmented reality (AR) in digital marketing strategies is positively influencing the global market. Apart from this, leading manufacturers are investing in the development of artificial intelligence (AI)-enabled digital marketing software, which is also propelling the market growth. Furthermore, the increasing number of e-commerce businesses, on account of the extensive online shopping activities, is anticipated to fuel the digital marketing software market over the forecasted period.

What is included in market segmentation?

The report has segmented the market into the following categories:

Breakup by Solution:

Customer Relationship Management (CRM)
Email Marketing
Social Media
Search Marketing
Content Management
Marketing Automation
Campaign Management
Others

Breakup by Service:

Professional Services
Managed Services

Breakup by Deployment Type:

On-Premise
Cloud-Based

Breakup by Organization Size:

Large Enterprises
Small and Medium Enterprises (SMEs)

Breakup by End Use:

Media and Entertainment
Manufacturing
Retail
BFSI
Information Technology
Healthcare
Others

Breakup by Region:

North America (U.S. & Canada)
Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)
Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)
Latin America (Brazil, Mexico)
Middle East & Africa
Who are the key players operating in the industry?

The report covers the major market players including:

Act-On Software Inc.
Adobe Inc.
Hewlett Packard Enterprise Development LP
HubSpot Inc.
IBM Corporation
Microsoft Corporation
Oracle Corporation
Salesforce.com Inc.
SAP SE
SAS Institute Inc.

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