Indian Advertising Industry Size To Hit INR 1,412.5 Billion By 2028

IMARC Group has recently released a new research study titled "Indian Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028", offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

The Indian advertising market size reached INR 743.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach INR 1,412.5 Billion by 2028, exhibiting a growth rate (CAGR) of 11.2% during 2023-2028.

Download a free sample report to get a detailed overview of the market: https://www.imarcgroup.com/advertising-industry-india/requestsample

Indian Advertising Market Trends:

The rise of digital advertising represents one of the key factors influencing the market growth of India. Moreover, the rise of e-commerce has created new advertising channels and opportunities, which are leading the market toward growth. The rising popularity of influencer marketing, the widespread adoption of data-driven advertising, and the integration of artificial intelligence (AI) and machine learning (ML) are contributing to the market growth. Other factors, such as the rise of mobile advertising, the increasing penetration of smartphones and other smart devices in the daily lives of individuals, and extensive funding in the advertising industry by leading players, are creating a positive outlook for the market further across the country.

Indian Advertising Market 2023-2028 Competitive Analysis and Segmentation:

Competitive Landscape With Key Players:

The competitive landscape of the Indian advertising market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of these key players include:

• JWT India
• Ogilvy & Mather India
• DDB Mudra Group
• FCB-Ulka Advertising Ltd.
• Rediffusion - DY&R
• McCann Erickson India

Key Market Segmentation:

The report has segmented the Indian advertising market based on television advertising, print advertising, radio advertising, internet/online advertising, mobile advertising and outdoor advertising.

• Television Advertising Market
• Print Advertising Market
• Radio Advertising Market
• Internet/Online Advertising Market
• Mobile Advertising Market
• Outdoor Advertising Market

Ask Analyst for Customization and Explore Full Report With TOC & List of Figures: https://www.imarcgroup.com/request?type=report&id=546&flag=C

Industry Definition and Application:

Advertising refers to the practice of promoting products, services or ideas through various forms of media, such as print, television, radio, online, and outdoor advertising. Advertising is an essential tool for businesses to connect with their target audience and build brand awareness. It serves as an inexpensive and convenient way of tracking consumer behavior, facilitating sales volume and rate of investment (ROI) of a business, and expanding business reach. At present, advertising finds its application in various industries, such as fast-moving consumer goods (FMCG), healthcare, automotive, hospitality, and e-commerce.

Key Highlights of the Report:

• Market Performance (2017-2022)
• Market Outlook (2023-2028)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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This release was published on openPR.