Loyalty Management Market Key Players, Demands, Trends, Size, Share, Growth rate and Forecasts to 2028

The loyalty management market is estimated at USD 10.2 billion in 2023 and is projected to reach USD 22.8 billion by 2028, at a CAGR of 17.5%. Businesses' increasing need for client retention strategies and their greater use of mobile and social technologies, which enable more individualized and engaging loyalty programs, are both driving factors in the market. The growing significance of customer data and analytics also helps companies better understand and interact with their clients.

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The major players in the loyalty management market are Giift Management (Singapore), Epsilon (US), Oracle (US), Bond Brand Loyalty (Canada), Kobie (Russia), Brierley+Partners (US), Merkle (US), Capillary (Singapore), Comarch (Poland), ICF Next (US), Maritz Motivation (US), Cheetah Digital (US), ProKarma (US), Jakala (Italy), Annex Cloud (US), Apex Loyalty (US), Sumup (UK), Kangaroo (Canada), LoyaltyLion (England), Smile.io (Canada), Yotpo (US), SailPlay (US), Zinrelo (US), Punchh (US), Ebbo (US), Preferred Patron (US), Loopy Loyalty (China), Paystone (UK), and SessionM (US). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, product launches and enhancements, and acquisitions to expand their footprint in the loyalty management market.

The loyalty management market refers to the business of designing, implementing, and managing loyalty programs for businesses across various industries. Loyalty programs are designed to reward customers for their continued patronage and encourage repeat business.

The market is divided into various segments based on the type of program, deployment model, organization size, and end-use industry. The type of program includes points-based, discounts, cashback, and others. The deployment model includes cloud-based and on-premise solutions. The end-use industry includes retail, hospitality, travel and tourism, BFSI, and others.

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