Video On Demand Market Size, Trends, In-depth Analysis, Research Report Forecast up to 2028: Netflix Inc. and Apple Inc. are key players.

The Video on Demand Market is expected to grow at a CAGR of 28.56% to reach a market size worth US$676.025 billion by 2028.

Key determinants contributing to the global market expansion for video-on-demand include the growing demand for OTT platforms and digital media. In addition, the increasing adoption of smart devices such as smartphones, laptops, and laptops, along with rapid penetration of high-speed internet, is also positively impacting the market demand during the projection period. Moreover, the rising application of advanced technologies such as AI and blockchain is anticipated to contribute to the growth of the global market during the analysis period.

However, the concern among key market players regarding video piracy and password sharing concerns is hindering the growth of the global market for video-on-demand during the analysis period.

According to the study, surging demand for surface smart consumer electronics devices is accelerating the video-on-demand market expansion.

The video-on-demand market refers to a digital distribution method that enables customers to access video material anytime they choose, unlike following a planned broadcast. Although the idea of VOD has been around for years, the market has recently changed because of the expansion of streaming services and the growth of the internet. The growing adoption of smartphones, tablets, laptops, and smart TV have made VOD services much more straightforward for consumers, driving the market demand. In addition, the rising penetration of high-speed internet in various parts of the world is also positively impacting the market demand.

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The global market for video-on-demand is segmented into type of business model, industry vertical, and geography.

Based on the type of business model, the video-on-demand market is categorized into Hardware, Software, and Services. The software segment is further classified into Cloud and On-Premises subsegments. The software segment is expected to hold a significant market share among the abovementioned ones. Growing demand for cloud technology is one of the primary factors driving the growth of this segment during the projection period.

Based on the type of industry vertical, the classification has been done into Education and Training, Health & Fitness, Media and Entertainment, and others. Out of all these types, the media and entertainment segment is expected to hold a major market share during the analysis period. Growing demand for a wide range of entertainment content, such as movies and TV shows on streaming services by the millennial demographic, is driving the growth of this segment. In addition, the media and entertainment sector will continue to see expansion and change due to content digitalization and increasing technological advancements.

The video-on-demand market is divided geographically into North America, South America, the Middle East and Africa, Europe, and Asia Pacific. Out of all the geographical regions North American region is expected to significant market share in the global video-on-demand market. The market in this region is expanding due to the growing demand for OTT and subscription-based streaming services by consumers in this region. The National Telecommunications and Information Administration conducted a poll in 2019 and found that 74 percent of US homes had at least one streaming service subscription, illustrating the rising demand for on-demand content. In addition, the high adoption of advanced portable consumer electronic devices and the availability of high-speed internet connection is positively impacting the regional market. The prevalence of key market players, such as Netflix, Hulu, HBO Max, and Prime Video, spurs the growth of the video-on-demand market in this region.

As a part of the report, the major players operating in the global video-on-demand market are Google LLC, AT&T, Amazon.com Inc, Netflix Inc., Apple Inc., Youtube, Hulu LLC, Meta, Zee Entertainment Enterprises Limited, and Rakuten Group, Inc.

This video-on-demand market has been analyzed into the following segments:

• By Business model

o Hardware
o Software

• On-premises
• Cloud

o Services

• By Industry Vertical

o Education and Training
o Health and Fitness
o Media and Entertainment
o Others

• By Geography

o North America

• United States
• Canada
• Mexico

o South America

• Brazil
• Argentina
• Others

o Europe

• United Kingdom
• Germany
• France
• Spain
• Others

o Middle East and Africa

• UAE
• Israel
• Saudi Arabia
• Others

o Asia Pacific

• Japan
• China
• India
• South Korea
• Thailand
• Taiwan
• Indonesia
• Others

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