Ad Fraud Detection Tools Market By Supply Demand Scenario, Application, By Region, Pricing Analysis, Opportunities and Forecast 2028

According to our latest market study on "Ad Fraud Detection Tools Market Forecast to 2028 - COVID-19 Impact and Global Analysis - by Type and End User," the market was valued at US$ 252.92 million in 2021 and is projected to reach US$ 762.89 million by 2028; it is expected to grow at a CAGR of 17.1% from 2021 to 2028.

Ad fraud detection tools are increasingly adopted by SMEs due to the growing number of small and medium businesses are shifting focus toward online marketing, such as social media marketing. Fraudsters are seeing an influx of new and often unaware digital properties as prey, with more small-to-medium enterprises (SMEs) shifting marketing efforts toward digital platforms. Further, the number of start-ups is increasing across the globe. In India, the total number of start-ups founded in 2021 stood at 3,476, according to the Times of India news article of December 2021. Similarly, in the second quarter of 2021, 140 start-up companies were registered in Germany, and 35 more start-ups were registered in 2020, according to the E-commerce Germany news. Therefore, the rising number of SMEs across the globe focusing toward online marketing creates a lucrative opportunity for ad fraud detection tools market players.

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With the growing number of internet users, the demand for digital advertising is increasing due to several digital platforms for advertisement. Digital advertising is now more sophisticated, personalized, and relevant. Consumers spend more time online than ever before, and digital advertising offers an ideal way to reach multi-device and multi-channel consumers. Marketers are also able to target consumers with laser-focused precision as never before. Brands are no longer limited to just demographics and firmographics but can target the exact audience most likely to purchase based on thousands of lifestyle, personality, behaviors, and purchase intent segmentation variables. Mobile is the main driver of growth in digital advertisement nowadays, accounting for over 70% of digital and more than one-quarter of total media outlays, according to the V12 website data. Furthermore, Americans spend over 10 hours a day on screens, and about five of those hours are spent on their smartphones.

Top Listed Companies in Ad Fraud Detection Tools Market are -

•AppsFlyer Ltd.
•Adjust GmbH
•Branch Metrics, Inc.
•FraudScore
•Interceptd (App Samurai Inc.)
•Machine Advertising Limited
•Perform[cb], LLC
•Scalarr Inc.
•Singular Labs, Inc.
•TrafficGuard Pty Ltd
•ADEX (Samoukale Enterprises Limited)

Impact of COVID-19 Pandemic on Global Ad Fraud Detection Tools Market

The COVID-19 pandemic has shaken several industries. The tremendous growth in the spread of the novel coronavirus has urged governments worldwide to impose strict restrictions on vehicles and human movements. Due to travel restrictions, mass lockdowns, and business shutdowns, the pandemic has negatively affected economies and countless industries in various countries. The lockdown imposition has resulted in the lesser production of commodities, goods, and services.

In 2020, with the COVID-19 outbreak scenario, the national lockdown of each and every country has increased the market span of digital technologies. More number of people are now using one or many digital platforms for several reasons, such as work from home (WFH) and online transactions via banks' digital apps or mobile/digital money wallets. In addition, advertising frauds are increasing through just a single click. It had led to various revenue losses for the company. For instance, data from matchseries.com shows that global losses from ad fraud reached a total of US$ 35 billion in 2020. A Campaign Asia report published in December 2020 found that ad fraud is stealing 20% of the world's online ad spending. These figures help illustrate the extent of the problem that ad fraud creates for businesses, and the vast array of different ad platforms and options that are available to firms means the level of wastage can vary considerably. It is not only SMEs that fall victim to such significant amounts of fraudulent traffic, many of the world's biggest companies are also being affected. Therefore, ad fraud detection tools were adopted by many businesses. Thus, the global ad fraud detection tools market witnessed growth in 2020.

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The huge increase in the number of confirmed cases and rising reported deaths worldwide has affected software providers to some extent due to the decrease in demand for their products. The business shutdowns as well as social distancing laid down by respective government bodies are impacting the adoption of the Ad Fraud Detection Tools market. The demand for digital solutions, especially has grown at a high rate in the past few months. A significant number of corporates have taken significant initiatives to volunteer to the affected areas. As a result, the adoption rate of volunteering platform is expected to grow in the coming years to manage all the operations.

Reason to Buy

•Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the global Ad Fraud Detection Tools Market.
•Highlights key business priorities in order to guide the companies to reform their business strategies and establish themselves in the wide geography.
•The key findings and recommendations highlight crucial progressive industry trends in the Ad Fraud Detection Tools Market, thereby allowing players to develop effective long-term strategies in order to garner their market revenue.
•Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
•Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those restraining the growth at a certain extent.

The Ad Fraud Detection Tools Market Company Profiles are individually
represented for all major participants and indices such as Financial Performance, Strategic Initiatives, Product Portfolio & Company Overview.

Company Overview:

Company overview provides the information about location of the company where it is headquartered along with the established year, employee strength as of 2017, regions where the company is operating and the key business areas.

Financial Performance:

Overall company/segment revenue for the year 2019, 2018, and 2017 is provided in the sub title "Financial Performance" (public listed companies) along with the analysis and explanation of the increase or decrease in the same due to factors such as mergers & acquisition, profit or loss in any strategic business unit (SBUs) and others.

Product Benchmarking:

Product benchmarking comprises the comprehensive list of products pertaining to the respective market along with the application and key features.

Strategic Initiatives:

Insights pertaining to the new product launch, strategic collaboration, mergers and acquisition, regulatory approval, and other developments by the company in market are covered under strategic initiatives section.

We are keen to understand what additional information if included will help you in your business endeavor. We also hold the expertise to customize the reports based on any specific countries/regions, segmentations, companies, etc. of your choice. Hence you can share your specific requirements, if any.

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