Asia Pacific Digital OOH Advertising Market Research Report 2023-2028 | Exclusive Report by IMARC Group

What is a Digital OOH Advertising?

Digital out-of-home (OOH) advertisement refers to digitized display advertising powered by digital signage technologies. These advertisements are displayed on real estate present in various locations that are publicly accessible. They are generally installed at bus shelters, medical waiting rooms, airports, railway stations, shopping malls, retail stores, movie theatres, and major roadways. Digital OOH advertisements are an incredibly affordable way to reach a broad audience and build brand awareness. As compared to traditional printed media advertisements, digital OOH advertisements utilize digital screens that are dynamic and can activate the correct message to the target audience at the right time.

How big is the Asia Pacific DOOH Advertising market?

The Asia Pacific digital OOH advertising market size reached US$ 8.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 17.9 Billion by 2028, exhibiting a growth rate (CAGR) of 13.07% during 2023-2028.

APAC Digital OOH Advertising Market Trends: 

The increasing utilization of digital OOH advertisements in the transportation industry is one of the key factors driving the DOOH market growth in Asia Pacific. In line with this, the rising demand for digital content and information relevant to travelers through interactive commercials and various modes of advertisement, such as billboards, kiosks, and signboards, is acting as another growth-inducing factor. Apart from this, the increasing internet penetration, along with the integration of the Internet of Things (IoT) and artificial intelligence (AI) to deliver contextually relevant, intelligent, and real-time content, is providing an impetus to the market growth. Other factors, including the growing infrastructural development in the region, the increasing number of shopping complexes and malls, and rising expenditure capacities by industries on outdoor advertising, are anticipated to drive the market growth.

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Important Attribute and highlights of the Report:
Detailed analysis of the APAC market share
Market Segmentation by component, deployment, enterprises and region.
Historical, current, and projected size of the market in terms of volume and value
Latest industry trends and developments
Competitive Landscape for Market
Strategies of major players and product offerings

Asia Pacific Digital OOH Advertising Market Segmentation:

The report has segmented the market into the following categories:

Breakup by Format Type:

• Digital Billboards
• Video Advertising
• Ambient Advertising
• Others

Breakup by Application:

• Outdoor
• Indoor

Breakup by End Use Industry:

• Retail
• Recreation
• Banking
• Transportation
• Education
• Others

Breakup by Country:

• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others

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Key Highlights of the Report:

• Market Performance (2017-2022)
• Market Outlook (2023-2028)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

More Related Reports:

Radio Advertising Market Report: https://www.digitaljournal.com/pr/news/radio-advertising-market-trends-statistics-share-size-and-revenue-forecast-2022-2027

United States Digital OOH Advertising Market Report: https://www.imarcgroup.com/united-states-digital-ooh-advertising-market

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