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Invigorating Stimulation of Senses: Catering at the Trade Fair Stand

04-17-2023 11:19 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Moritz Messeorganisation

/ PR Agency: Sockolowsky Communication
Exhibition catering at its finest: appetizing and refreshing

Exhibition catering at its finest: appetizing and refreshing

Business partners and customers are spending hours in the exhibition hall, artificial light, noise and the lack of fresh air exhaust them; they long for some comfort and refreshment: perfect catering at the exhibition stand provides an exceptional breathing space and well-being.

"It is this sense of comfort that we provide our guest with our catering module of Total Exhibition & Event Support (TEES)," explains Stefan Moritz, Managing Director of the Moritz Messeorganisation. Catering is a good example of this he says: whether a company wants to prepare regional specialties from its corporate headquarters itself or offers appetizing finger food through our service staff is already taken into account in the stand concept. "As a result, we plan a trade fair pantry with storage areas and preparation facilities, provide a refrigerator, microwave, glass supply and sink," says Moritz, describing the building block concept of customized services.

Architecture & design are the be-all and end-all

Delivery, storage rooms, kitchen units and walkways must not only blend harmoniously with the architecture of the trade show booth and corporate identity, but must not cause any tripping hazards or obstruct the flow at the booth. "Service personnel and sales staff must be able to work independently and undisturbed", recommends the manager of Buxtehude, adding, "If an employee wants to get to his or her personal locker, this must not cause obstruction in the backstage area".

Variety of food & beverages

The trained hotel manager knows that not only still water, coffee and tea will refresh tired visitors, but also vitamin-rich juices and spritzers as well as slightly alcoholic beverages. Moritz: "We discuss the selection with our customer and are always flexible with spontaneous requests on the site."

Spanish tapas, Italian antipasti, French canapés: finger food has the advantage that guests often have a glass in their hand. With the other hand, a bite can be taken from the service staff's tray without having to interrupt the conversation. Small pies and mini wraps are also perfect. Moritz Messeorganisation works with local caterers at the show site to ensure freshness and quality through short distances. "Often it doesn't have to be time-consuming," tells Moritz. Even small cut fruit or a selection of tastefully decorated vegetable sticks create a delightful feeling of freshness for guests.

Sitting, design & sense of space

Convenient fair furniture ensures that visitors and exhibitors enjoy spending time at the stand. The design should visually match the booth and the company. MMO relies on practical exhibition furniture that is easy to assemble, disassemble and reassemble as well as sustained. Feeling of space: The art is to create a space for conversations without visitors feeling crowded or cramped. Room dividers or soundproofed conference booths, for example, are good solutions for screening off outside influences.

Speaking of good solutions, it goes without saying that only high-quality cups and tumblers made of polycarbonate are used. This material does not pose a risk of breakage or injury, has a low transport weight, production and recycling are carried out in Germany.

Order - indispensable and absolutely necessary

Exhibition stands are designed to enhance the image and awareness of a company or product, attract new customers and maintain contacts with regular customers. "The focus is always on the presentation of products or services and the most important thing of all is that potential customers get a good impression," the international trade fair manager knows from experience. It is therefore all the more important that the trade fair stand is presented in a tidy and well-kept manner at all times. Used glasses, cups, plates or crumpled napkins quickly create the wrong impression. "We always train our service staff before each assignment so that used dishes and waste are cleared away silently and as quickly as possible," emphasizes Moritz. Quiet work in the background is a matter of course.

Moritz Messeorganisation
Att. Stefan Moritz
Kählerstrasse 48
D-21614 Buxtehude
Germany

Email info@sockolowsky.de

The Total Exhibition & Event Support (TEES) of Moritz Messeorganisation (MMO) supports companies throughout Europe in participation in trade fairs, congresses and exhibitions through professional trade fair and event management: TEES includes tailor-made services from a one stop source. Customers select the desired services according to a modular system.

Stand rental, trade fair construction, transport, catering, personnel and travel costs are key cost factors: The carefree TEES package achieves significantly lower costs per trade fair participation because activities are linked economically and in a sensible chronological order. TEES customers participate in organization, purchasing & logistics and fresh ideas as well as the reliability of MMO and its partners. Knowledge, experience, competence and intercultural knowledge are bundled in TEES. This creates cost advantages to customers under the TEES umbrella. Incidentally, workflows and processes are optimized. TEES is flexible that specific requests and requirements can be met at any time.

A trade fair participation quickly becomes a complex structure of processes, contact persons and costs. It turns out to be a full-time job for weeks: starting with the design of a trade fair stand, coordination, formalities, catering, logistics, on-site service, accommodation, tickets, transport and controlling.

TEES brings valuable capacities back into the company. So, everyone does what they do best: MMO organizes and the TEES customers concentrate on their core business. This creates cost advantages to customers under the TEES umbrella.

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