Press release
Digital OOH Advertising Market Forecast Report 2023-2028 | Size US$ 35.7 Billion, CAGR 12.31%
Digital OOH Advertising Market
Digital out-of-home (DOOH) advertising refers to the use of digital media platforms to display advertising messages to consumers in public spaces. This type of advertising utilizes digital screens, such as LCD and LED displays, as well as other emerging technologies, such as augmented reality (AR) and virtual reality (VR), to engage audiences and deliver targeted messages. DOOH advertising can be found in various locations, including airports, shopping malls, transportation hubs, and street corners. It provides advertisers with a dynamic, flexible, and interactive platform to reach consumers in real time and can be used to promote products, services, events, and other marketing initiatives. DOOH advertising is a rapidly growing segment of the overall advertising industry and is expected to continue to grow as technology advances and consumer behavior evolves.
๐๐๐ช๐ฎ๐๐ฌ๐ญ ๐ ๐จ๐ซ ๐ ๐ ๐ซ๐๐ ๐๐๐ ๐๐๐ฆ๐ฉ๐ฅ๐ ๐๐๐ฉ๐จ๐ซ๐ญ: https://www.imarcgroup.com/digital-ooh-market/requestsample
๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐๐ ๐๐๐ฏ๐๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐ ๐๐๐ซ๐ค๐๐ญ ๐๐ซ๐๐ง๐๐ฌ:
The rising demand for personalized and targeted advertising represents a key factor driving the market growth across the globe. In line with this, the increasing use of data analytics and artificial intelligence (AI) in advertising is contributing to the growth of the market. In addition to this, the shift toward programmatic advertising is further driving the market growth. The ability of DOOH advertising to reach large audiences in high-traffic areas and engage consumers with dynamic, interactive content has led to the widespread adoption of DOOH advertising by brands and marketers, thus driving the market growth. The market is also driven by the advancements in technology, such as the development of high-resolution displays and interactive touchscreens. Apart from this, the increasing establishment of smart cities and extensive usage of connected devices are creating a positive outlook for the market.
๐๐ฎ๐ฒ ๐๐ก๐ข๐ฌ ๐๐๐ฉ๐จ๐ซ๐ญ ๐๐จ๐ฐ: https://www.imarcgroup.com/checkout?id=1312&method=1
Note: In this report you will get detailed analysis of the market, growth analysis graphs, historical period analysis, forecast period analysis, major market segmentation, top leading key players of the market, table of content, list of figures, and list of tables.
Competitive Landscape with Key Players:
The report has also analysed the competitive landscape of the market with some of the key players
โข APG|SGA
โข Clear Channel Outdoor Holdings Inc.
โข Global Media
โข JCDecaux
โข Lamar Advertising Company
โข oOh!media Limited
โข Outfront Media Inc.
โข Stroer
Key Market Segmentation:
The report has categorized the market based on format type, application, end-user and region.
Market Breakup by Format Type:
โข Digital Billboards
โข Video Advertising
โข Ambient Advertising
โข Others
Market Breakup by Application:
โข Outdoor
โข Indoor
Market Breakup by End-User:
โข Retail
โข Recreation
โข Banking
โข Transportation
โข Education
โข Others
Breakup by Region:
โข North America (United States, Canada)
โข Europe (Germany, France, United Kingdom, Italy, Spain, Others)
โข Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
โข Latin America (Brazil, Mexico, Others)
โข Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, South Africa, Others)
๐๐ฑ๐ฉ๐ฅ๐จ๐ซ๐ ๐ ๐ฎ๐ฅ๐ฅ ๐๐๐ฉ๐จ๐ซ๐ญ ๐ฐ๐ข๐ญ๐ก ๐๐๐ & ๐๐ข๐ฌ๐ญ ๐จ๐ ๐ ๐ข๐ ๐ฎ๐ซ๐๐ฌ: https://www.imarcgroup.com/digital-ooh-market
Key highlights of the report:
โข Market Performance (2017-2022)
โข Market Outlook (2023-2028)
โข Market Trends
โข Market Drivers and Success Factors
โข Impact of COVID-19
โข Value Chain Analysis
โข Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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https://www.marketwatch.com/press-release/surgical-microscopes-market-trends-demand-analysis-and-forecast-2022-2027-2023-02-01
https://www.marketwatch.com/press-release/smart-port-market-size-trends-growth-and-forecast-2022-2027-2023-02-03
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https://www.marketwatch.com/press-release/india-pallet-market-trends-demand-analysis-and-forecast-2022-2027-2023-02-03
Media Contact:
Company Name: IMARC Group
Contact Person: Elena Anderson
Email: sales@imarcgroup.com
Phone: +1-631-791-1145
Address: 134 N 4th St
City: Brooklyn
State: NY
Country: United States
Website: https://www.imarcgroup.com/
About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.
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