Optimize Your Website Experience: Unleashing the Potential of Web Content Management

Organizations can manage the digital content on their website using a software program called web content management, which consists of a number of tools.As content marketing has become crucial to executing digital marketing campaigns, web content management has evolved into a crucial component of an organization's growth.Organizations can have a central interface that makes it simple to edit content and add new media before publishing it with the help of a web content management system.

From 2017 to 2022, the global web content management market is predicted by Persistence Market Research to expand at a strong CAGR, reaching an estimated value of US$ 8,500 Mn.

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Recent Trends in Web Content Management Market
As of 2023, the web content management (WCM) market has seen several notable trends that are shaping the industry. These trends include:

1. Headless and Decoupled CMS: Headless and decoupled content management systems (CMS) have gained popularity due to their flexibility and scalability. With a headless or decoupled CMS, content is separated from the presentation layer, allowing for more flexibility in delivering content across various channels and devices, such as websites, mobile apps, and IoT devices. This trend has gained traction as organizations look for ways to deliver content seamlessly across multiple platforms and channels.
2. Cloud-based CMS: Cloud-based CMS solutions have become increasingly popular due to their scalability, ease of use, and cost-effectiveness. Cloud-based CMS allows organizations to store and manage their content in the cloud, making it accessible from anywhere and eliminating the need for complex on-premises infrastructure. This trend has gained momentum as more organizations embrace cloud computing for their content management needs.
3. Personalization and Customer Experience: Organizations are increasingly focusing on delivering personalized and engaging experiences to their customers. WCM platforms that offer robust personalization capabilities, such as content targeting, user segmentation, and recommendation engines, are in high demand. Organizations are leveraging customer data and analytics to deliver content that is relevant and tailored to individual users, resulting in enhanced customer experiences and increased engagement.
4. AI and Automation: Artificial intelligence (AI) and automation are being integrated into WCM platforms to streamline content creation, management, and delivery processes. AI-powered capabilities, such as content recommendations, automated tagging, and content optimization, are being used to automate mundane tasks and improve content quality. Organizations are leveraging AI and automation to reduce manual efforts, enhance productivity, and improve content performance.
5. Integration with Third-party Tools and Technologies: WCM platforms are increasingly being integrated with third-party tools and technologies to extend their functionalities. Integrations with marketing automation, e-commerce, analytics, and CRM tools are becoming common to create seamless workflows and enhance overall digital experiences. Organizations are seeking WCM platforms that offer robust integration capabilities to enable a connected and unified digital ecosystem.

Key players:

This report highlights some of the significant players widely spread across the globe such as Acquia, Inc., Adobe Systems, Inc., Open Text Corporation, SDL plc, Oracle Corporation, Sitecore A/S, Kentico Software sro, Microsoft Corporation, EPiServer AB profiled. , IBM Corporation and others.
The report covers the sales volume, price, revenue, gross margin, manufacturers, suppliers, distributors, brokers, customers, historical growth and future perspectives in Web Content Management.

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4 Forecast Highlights for the Global Web Content Management Market

• Persistence Market Research forecasts that the service component type segment is set to reach a value of nearly US$ 2,500 Mn in 2022. This indicates strong CAGR growth over the 2017-2022 evaluation period. The service component type segment is estimated to account for more than a quarter of the component type segment's revenue share by 2017 and is projected to increase its market share by 2022 over 2017.
• According to Persistence Market Research's forecast, the healthcare sector will reach a value of approximately $700 million in 2017. This indicates strong CAGR growth over the forecast period. The healthcare segment is projected to account for more than one-tenth of the industrial segment's total revenue share by the end of 2017, and its market share is projected to increase by 2022 compared to 2017.
• Persistence Market Research forecasts that the on-premise segment will reach a value of over USD 5.2 billion by 2022. The on-premise segment is expected to lose market share by the end of 2022. North America accounted for the largest share of the on-premise segment.
• Persistence Market Research predicts that the US web content management market will exhibit a compound annual growth rate (CAGR) of approximately 9% from 2017 to 2022.

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Regional coverage (regional production, demand and forecasts by country, etc.):
North America (United States, Canada, Mexico)
Europe (Germany, United Kingdom, France, Italy, Russia, Spain, etc.)
Asia Pacific (China, India, Japan, Southeast Asia) etc.)
South America (Brazil, Argentina, etc.)
Middle East and Africa (Saudi Arabia, South Africa, etc.)

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Persistence Market Research is a U.S.-based full-service market intelligence firm specializing in syndicated research, custom research, and consulting services. Persistence Market Research boasts market research expertise across the Healthcare, Chemicals and Materials, Technology and Media, Energy and Mining, Food and Beverages, Semiconductors and Electronics, Consumer Goods, and Shipping and Transportation industries. The company draws from its multi-disciplinary capabilities and high-pedigree team of analysts to share data that precisely corresponds to clients' business needs.

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