Ceramic Sanitary Ware Market worth $44.6 billion by 2025 | Key players Geberit Group, Kohler Co., TOTO Ltd., LIXIL Group Corporation, Roca Sanitario SA

According to recent market research the "Ceramic Sanitary Ware Market by Type (Toilet Sinks/Water Closets, Washbasins, Urinals, Cisterns), Application (Commercial, Residential), Technology (Slip Casting, Pressure Casting, Type Casting, Isostatic Casting), Region - Global Forecast to 2025 ", The global ceramic sanitary ware market size is projected to grow from USD 32.1 billion in 2020 to USD 44.6 billion by 2025, at a CAGR of 6.8% from 2020 to 2025. Initiatives by the public sectors of developing nations to improve access to sanitation are a major factor for the growth of the ceramic sanitary ware globally. Historically, the awareness regarding personal hygiene was low in developing nations. Therefore, the ceramic sanitary ware market had limited growth and development.

However, due to the multiple initiatives taken by the governments of developing countries, the awareness about hygiene and proper sanitation is increasing. According to the latest data by the WHO, 45% of the global population used the safely managed sanitation service in 2017. This number is expected to increase in the coming years due to the rising public awareness, professional marketing of sanitation to those lacking the access, and initiative of the private sector in public sanitation. Moreover, the changing lifestyle and increasing purchasing power of the middle-class population are expected to drive the demand for the ceramic sanitary ware market between 2020 and 2025.

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The toilet sinks/water closets segment accounted for the largest share of the overall market, in terms of value, in 2019. It is also expected to be the fastest-growing segment during the forecast period. The demand from emerging nations and increasing consumer preference for toilet sinks to meet their basic sanitation requirements are driving the demand for toilet sinks/water closets. They have been further classified into one piece, two-piece, wall hung closets, EWC, and others. APAC was the largest market for toilet sinks and water closets. The increasing disposable income of consumers, coupled with the growing demand for luxurious products, is driving the market for ceramic sanitary ware.

The commercial application accounted for the larger share of the overall market in 2019. Ceramic sanitary wares have a wide range of applications in the commercial sector. Owing to the heavy use and frequent replacement of ceramic sanitary ware in the commercial sector, the growth of ceramic sanitary ware is high in this application. Moreover, with the increasing urbanization, high growth is expected in the commercial application in developing regions during the forecast period.

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Due to its easy operation and low-cost labor, the slip casting segment accounted for the largest share in the ceramic sanitary ware market. The market in the pressure casting segment is projected to register the highest CAGR in the next five years. This is due to the increasing labor costs in North America and Europe. Moreover, the need for advanced technologies to produce ceramic sanitary ware products is driving the market in the pressure casting technology.

APAC is the largest market of ceramic sanitary ware, followed by Europe and North America. The massive industrial growth in APAC has been fueling the growth of the ceramic sanitary ware market over the past few years, which is expected to continue during the next five years. Domestic and foreign investments in key sectors, such as energy, manufacturing, construction, and mining, have been consistently growing over the past decade. It is expected to result in the growth of the industrial sector and the demand for ceramic sanitary ware in the country.

The key market players profiled in the report include Geberit Group (Switzerland), Kohler Co. (US), TOTO Ltd. (Japan), LIXIL Group Corporation (Japan), Roca Sanitario SA (Spain), Villeroy & Boch AG (Germany), RAK Ceramics (UAE), Duravit AG (Germany), Duratex SA (Brazil), and HSIL (India).

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LIXIL Group Corporation (Japan) is one of the leading producers of ceramic sanitary ware. Expansion and new product development are the main strategies adopted by this organization. In August 2018, the company opened a new ceramic sanitary ware production plant in India with an investment of USD 65 million. Approximately 80% of the plant's production will cater to the Indian market, and the remaining 20% will be exported to the global market. This development helped the company to expand its presence in the Indian market. In April 2019, the company launched two new bathroom collections under the brand name of INAX at Milan Design Week. This helped the company to meet the increasing demand from the global market.

TOTO Ltd. (Japan) is another leading player in this market. The company launched high-end washlet bidet toilets in the global market. This new product is sold under the brand name or NEOREST NX. This helped the company to attract more customers.

Roca Sanitario SA (Spain) is also a leading producer of ceramic sanitary ware. The company launched a new bathroom collection made from innovative designs. This collection offers sanitary wares with bold colors. This helped the company to strengthen its product portfolio. Kohler Co. (US) is also one of the leading producers of ceramic sanitary ware. In January 2020, the company introduced five new products, which include touchless faucets and touchless toilet technology, among others. This touchless technology provides flushing with sensors placed near the flush tank. These smart products provide comfort and hygiene to the user.

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