Press release
App Analytics Market Size to Reach US$ 6,975 Million by 2028 | Industry CAGR of 21.5%
App Analytics Market Research & Forecast Report 2023-2028
Market Overview:
Application (app) analytics captures, analyzes, and delivers meaningful insights by producing real-time analysis through the visualization of data to improve IT operations, customer experience, and business outcomes. It enables organizations to quickly troubleshoot performance questions and root cause issues that can make necessary changes for efficiency. It can also analyze data in different contexts, capture application data without writing new code, handle big data center needs, and examine streaming data and log files quickly. It offers unique data about the response time, counts, exceptions, custom metrics, dependency rates, request and failure rates, page views and load performance, host diagnostics, and diagnostic trace logs. At present, several organizations are using continuous incorporation and delivery development paradigms, which boosts the need to measure the operation of the web, mobile, and desktop applications.
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App Analytics Market Trends and Drivers:
The increasing adoption of app analytics in small and medium-scale enterprises (SMEs) to enhance operational activities on account of the rising cloud-based solutions and remote working models represents one of the key factors strengthening the market growth around the world. In addition, it is used for creating an enhanced user experience, producing omnichannel platforms, and focusing on customer acquisition and retention in the banking, financial services and insurance (BFSI) industry. Along with this, the growing use of online banking applications is driving the market. Moreover, app analytics is employed in the gaming industry to improve the UI/UX of the game by measuring, predicting, and tracking the behavior of the players. The rising demand for online games on account of rapid digitization, increasing reliance on smartphones, and high-speed internet connectivity is contributing to the market growth. Apart from this, it finds extensive application in the entertainment sector to enhance the experiences of streaming services. In line with this, the emerging trend of streaming content on over-the-top (OTT) platforms is creating a positive outlook for the market. Furthermore, the expanding number of e-commerce websites and growing preferences for online shopping are driving the adoption of app analytics across the globe. Besides this, the integration of the internet of things (IoT), machine learning (ML), and artificial intelligence (AI) in app analytics to deliver actionable insights is offering lucrative growth opportunities to leading players operating in the industry. Additionally, there is an increase in the adoption of e-learning solutions through remote and digital platforms, which is escalating the demand for app analytics in the education sector. Along with this, the expanding number of educational apps that offer students with interactive online lectures and study materials is providing a thrust to the market growth.
App Analytics Market 2023-2028 Competitive Analysis and Segmentation:
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Adobe Inc.
Amazon Web Services Inc.
App Annie
AppDynamics Inc (Cisco Systems Inc.)
Apptentive Inc.
Clevertap
Countly
Flurry
International Business Machines Corporation
Mixpanel
Taplytics Inc
Upland Software Inc.
The report has segmented the market based on type, component, deployment mode, application and industry vertical.
Breakup by Type:
Mobile App Analytics
Web App Analytics
Breakup by Component:
Software
Services
Breakup by Deployment Mode:
On-premises
Cloud-based
Breakup by Application:
Marketing Analytics
Performance Analytics
In-App Analytics
Revenue Analytics
Others
Breakup by Industry Vertical:
Gaming and Entertainment
Social Media
IT and Telecom
Health and Fitness
Travel and Hospitality
Retail and E-commerce
Education and Learning
BFSI
Others
Breakup by Region:
North America
Asia-Pacific
Europe
Latin America
Middle East and Africa
Ask Customization and Browse full report with TOC & List of Figure: https://www.imarcgroup.com/app-analytics-market
Key highlights of the report:
Market Performance (2017-2022)
Market Outlook (2023-2028)
Porter's Five Forces Analysis
Market Drivers and Success Factors
SWOT Analysis
Value Chain
Comprehensive Mapping of the Competitive Landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.
Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.
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