Press release
Pregnancy Test Kits Market to Reach $2.28 Billion by 2028 - Arizton
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The use of pregnancy test kits has rapidly increased, creating enormous opportunities for market expansion. Clearblue Easy has quickly been adopted as a home digital pregnancy test kit. In addition, some other companies- leading market players- started developing digital pregnancy test kits. The constant advances in pregnancy test kits and their technology are expected to boost market growth in the upcoming years.
In pregnancy test kit industries, manufacturers focus on pregnancy rapid tests with advanced technologies that are more sensitive and effective to improve the experience of consumers. For instance, ten years ago, the pregnancy test was designed to show results at a concentration above 25IU/L in a sample after introducing the monoclonal antibody technique used for rapid diagnosis, which improved the sensitivity to around 10IU/L, enabling rapid pregnancy detection. In addition, to differentiate their product offerings, market players also focus on providing value-added and user-friendly features to users.
In recent years, access to pregnancy test kits has been increasing through online distribution channels, which supports the high sales of pregnancy test kits. Online sales channels, pharmacies, online shops, and websites (vendors' own sales websites) are some virtual sales approaches that substantially improve the sale of pregnancy test kits. Online channels reach every point where they are available and meet consumer demand. Due to the online sales channels, social stigma and hesitancy to ask for pregnancy test kits in advanced maternal-age women have reduced rapidly, resulting in increased sales of pregnancy test kits.
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Recent Development Highlights
Mankind Pharma, one of India's leading market players, launched many campaigns in urban areas. In 2022-2023, it focused on shifting to rural and smaller regions to expand its market penetration. According to the Mankind Pharma Estimation, the company accounted for around 70%-80% of the market share in India. The company has a stronger presence in the Indian and APAC markets. Furthermore, the company offers US, Europe, and Africa pregnancy test kits.
In the Saliva-based pregnancy test kits category, Slaignostics- an Israel-based company, offers the world's first saliva-based pregnancy test kits in Europe, South Africa, and Israel, increasing competition for the other market players. The company stated that the demand for saliva-based pregnancy test kits would rapidly increase in the market.
Key Company Profiles
• Abbott
• SPD Swiss Precision Diagnostics GmbH
• AccuBioTech
• Axis Medicare
• AdvaCare Pharma
• Biosynex
• bioMérieux
• Cardinal Health
• Cupid Limited
• Confirm BioSciences
• Cyclotes.de
• Everly Health (Natalist)
• Fairhaven Health
• Femometer
• Geratherm Medical AG
• Germaine Laboratories
• INTEC
• Johnson & Johnson
• Mankind Pharma
• Meril Life Sciences
• MP Biomedicals
• Medsource Ozone Biomedicals
• Healthpoint
• Princeton BioMeditech Corporation
• Piramal Enterprises Ltd (Piramal Pharma)
• QuidelOrtho
• Ro
• Salignostics
• Siemens Healthineers
• SUGENTECH
• Türklab A.S.
• Trinity Biotech
• Wondfo
Market Segmentation
Sample Type
• Urine
• Others
Product
• Line
• Digital
Distribution Channels
• Offline
• Online
Geography
• North America
o The US
o Canada
• APAC
o China
o India
o Japan
o South Korea
o Australia
• Europe
o Germany
o France
o The UK
o Italy
o Spain
• Latin America
o Brazil
o Mexico
o Argentina
• Middle East & Africa
o Turkey
o South Africa
o Saudi Arabia
Table of Content
1 RESEARCH METHODOLOGY
2 RESEARCH OBJECTIVES
3 RESEARCH PROCESS
4 SCOPE & COVERAGE
4.1 MARKET DEFINITION
4.1.1 INCLUSIONS
4.1.2 EXCLUSIONS
4.1.3 MARKET ESTIMATION CAVEATS
4.2 BASE YEAR
4.3 SCOPE OF THE STUDY
4.3.1 MARKET SEGMENTATION BY GEOGRAPHY
5 REPORT ASSUMPTIONS & CAVEATS
5.1 KEY CAVEATS
5.2 CURRENCY CONVERSION
5.3 MARKET DERIVATION
6 MARKET AT A GLANCE
7 PREMIUM INSIGHTS
7.1 OVERVIEW
8 INTRODUCTION
8.1 OVERVIEW
9 MARKET OPPORTUNITIES & TRENDS
9.1 EMERGENCE OF DIGITAL PREGNANCY TESTING KITS
9.2 ADVANCES IN PREGNANCY TESTING KITS FOR EARLY DETECTION OF PREGNANCY STATUS
9.3 PRODUCTS LAUNCHED & PROGRESS TOWARD NEXT-GENERATION PREGNANCY TEST KITS
10 MARKET GROWTH ENABLERS
10.1 THE RISING RATE OF UNINTENDED PREGNANCIES
10.2 GROWING AWARENESS & ADOPTION OF PREGNANCY TEST KITS IN MIDDLE-INCOME GEOGRAPHIES
10.3 RISING BIRTH RATE IN ADVANCED MATERNAL AGE
11 MARKET RESTRAINTS
11.1 LACK OF AWARENESS & ACCESS TO PREGNANCY TESTING KITS IN LOW-INCOME COUNTRIES
11.2 CONCERN ABOUT TESTS ACCURACY
11.3 INCREASING USE OF CONTRACEPTIVES
12 MARKET LANDSCAPE
12.1 MARKET OVERVIEW
12.2 MARKET SIZE & FORECAST
12.2.1 SAMPLE TYPE INSIGHTS
12.2.2 PRODUCT INSIGHTS
12.2.3 DISTRIBUTION CHANNELS INSIGHTS
12.2.4 GEOGRAPHY INSIGHTS
12.3 FIVE FORCES ANALYSIS
12.3.1 THREAT OF NEW ENTRANTS
12.3.2 BARGAINING POWER OF SUPPLIERS
12.3.3 BARGAINING POWER OF BUYERS
12.3.4 THREAT OF SUBSTITUTES
12.3.5 COMPETITIVE RIVALRY
13 SAMPLE TYPE
13.1 MARKET SNAPSHOT & GROWTH ENGINE
13.2 MARKET OVERVIEW
13.3 URINE
13.3.1 MARKET OVERVIEW
13.3.2 MARKET SIZE & FORECAST
13.3.3 MARKET BY GEOGRAPHY
13.4 OTHERS
13.4.1 MARKET OVERVIEW
13.4.2 MARKET SIZE & FORECAST
13.4.3 MARKET BY GEOGRAPHY
14 PRODUCT
14.1 MARKET SNAPSHOT & GROWTH ENGINE
14.2 MARKET OVERVIEW
14.3 LINE
14.3.1 MARKET OVERVIEW
14.3.2 MARKET SIZE & FORECAST
14.3.3 MARKET BY GEOGRAPHY
14.4 DIGITAL
14.4.1 MARKET OVERVIEW
14.4.2 MARKET SIZE & FORECAST
14.4.3 MARKET BY GEOGRAPHY
15 DISTRIBUTION CHANNEL
15.1 MARKET SNAPSHOT & GROWTH ENGINE
15.2 MARKET OVERVIEW
15.3 OFFLINE
15.3.1 MARKET OVERVIEW
15.3.2 MARKET SIZE & FORECAST
15.3.3 MARKET BY GEOGRAPHY
15.4 ONLINE
15.4.1 MARKET OVERVIEW
15.4.2 MARKET SIZE & FORECAST
15.4.3 MARKET BY GEOGRAPHY
16 GEOGRAPHY
16.1 MARKET SNAPSHOT & GROWTH ENGINE
16.2 GEOGRAPHIC OVERVIEW
17 NORTH AMERICA
17.1 MARKET OVERVIEW
17.2 MARKET SIZE & FORECAST
17.3 SAMPLE TYPE
17.3.1 MARKET SIZE & FORECAST
17.4 PRODUCT
17.4.1 MARKET SIZE & FORECAST
17.5 DISTRIBUTION CHANNELS
17.5.1 MARKET SIZE & FORECAST
17.6 KEY COUNTRIES
17.6.1 US: MARKET SIZE & FORECAST
17.6.2 CANADA: MARKET SIZE & FORECAST
18 APAC
18.1 MARKET OVERVIEW
18.2 MARKET SIZE & FORECAST
18.3 SAMPLE TYPE
18.3.1 MARKET SIZE & FORECAST
18.4 PRODUCT
18.4.1 MARKET SIZE & FORECAST
18.5 DISTRIBUTION CHANNELS
18.5.1 MARKET SIZE & FORECAST
18.6 KEY COUNTRIES
18.6.1 CHINA: MARKET SIZE & FORECAST
18.6.2 INDIA: MARKET SIZE & FORECAST
18.6.3 JAPAN: MARKET SIZE & FORECAST
18.6.4 SOUTH KOREA: MARKET SIZE & FORECAST
18.6.5 AUSTRALIA: MARKET SIZE & FORECAST
19 EUROPE
19.1 MARKET OVERVIEW
19.2 MARKET SIZE & FORECAST
19.3 SAMPLE TYPE
19.3.1 MARKET SIZE & FORECAST
19.4 PRODUCT
19.4.1 MARKET SIZE & FORECAST
19.5 DISTRIBUTION CHANNELS
19.5.1 MARKET SIZE & FORECAST
19.6 KEY COUNTRIES
19.6.1 GERMANY: MARKET SIZE & FORECAST
19.6.2 FRANCE: MARKET SIZE & FORECAST
19.6.3 UK: MARKET SIZE & FORECAST
19.6.4 ITALY: MARKET SIZE & FORECAST
19.6.5 SPAIN: MARKET SIZE & FORECAST
20 LATIN AMERICA
20.1 MARKET OVERVIEW
20.2 MARKET SIZE & FORECAST
20.3 SAMPLE TYPE
20.3.1 MARKET SIZE & FORECAST
20.4 PRODUCT
20.4.1 MARKET SIZE & FORECAST
20.5 DISTRIBUTION CHANNELS
20.5.1 MARKET SIZE & FORECAST
20.6 KEY COUNTRIES
20.6.1 BRAZIL: MARKET SIZE & FORECAST
20.6.2 MEXICO: MARKET SIZE & FORECAST
20.6.3 ARGENTINA: MARKET SIZE & FORECAST
21 MIDDLE EAST & AFRICA
21.1 MARKET OVERVIEW
21.2 MARKET SIZE & FORECAST
21.3 SAMPLE TYPE
21.3.1 MARKET SIZE & FORECAST
21.4 PRODUCT
21.4.1 MARKET SIZE & FORECAST
21.5 DISTRIBUTION CHANNELS
21.5.1 MARKET SIZE & FORECAST
21.6 KEY COUNTRIES
21.6.1 TURKEY: MARKET SIZE & FORECAST
21.6.2 SOUTH AFRICA: MARKET SIZE & FORECAST
21.6.3 SAUDI ARABIA: MARKET SIZE & FORECAST
22 COMPETITIVE LANDSCAPE
22.1 COMPETITION OVERVIEW
22.2 MARKET SHARE ANALYSIS
22.2.1 ABBOTT
22.2.3 SPD SWISS PRECISION DIAGNOSTICS
23 KEY COMPANY PROFILES
23.1 ABBOTT
23.1.1 BUSINESS OVERVIEW
23.1.2 PRODUCT OFFERINGS
23.1.3 KEY STRATEGIES
23.1.4 KEY STRENGTHS
23.1.5 KEY OPPORTUNITIES
23.3 SPD SWISS PRECISION DIAGNOSTICS GMBH
24 OTHER PROMINENT VENDORS
24.1 ACCUBIOTECH
24.1.1 BUSINESS OVERVIEW
24.1.2 PRODUCT OFFERINGS
24.2 AXIS MEDICARE
24.3 ADVACARE PHARMA
24.4 BIOSYNEX
24.5 BIOMÉRIEUX
24.6 CARDINAL HEALTH
24.7 CUPID LIMITED
24.8 CONFIRM BIOSCIENCES
24.9 CYCLOTEST.DE
24.10 EVERLY HEALTH (NATALIST)
24.11 FAIRHAVEN HEALTH
24.12 FEMOMETER
24.13 GERATHERM MEDICAL AG
24.14 GERMAINE LABORATORIES
24.15 INTEC
24.16 JOHNSON & JOHNSON
24.17 MANKIND PHARMA
24.18 MERIL LIFE SCIENCES
24.19 MP BIOMEDICALS
24.20 MEDSOURCE OZONE BIOMEDICALS
24.21 HEALTHPOINT (CLEAR&SIMPLE)
24.22 PRINCETON BIOMEDITECH CORPORATION
24.23 PIRAMAL ENTERPRISES LTD
24.24 QUIDELORTHO
24.25 RO
24.26 SALIGNOSTICS
24.27 SIEMENS HEALTHINEERS
24.28 SUGENTECH
24.29 TÜRKLAB A.S.
24.30 TRINITY BIOTECH
24.31 WONDFO
25 REPORT SUMMARY
25.1 KEY TAKEAWAYS
25.2 STRATEGIC RECOMMENDATIONS
26 QUANTITATIVE SUMMARY
26.1 MARKET BY GEOGRAPHY
26.2 MARKET BY SAMPLE
26.3 MARKET BY PRODUCT
26.4 MARKET BY DISTRIBUTION CHANNELS
26.5 SAMPLE TYPE: MARKET BY GEOGRAPHY
26.5.1 URINE SAMPLE: MARKET BY GEOGRAPHY
26.5.2 OTHER SAMPLE: MARKET BY GEOGRAPHY
26.6 PRODUCT: MARKET BY GEOGRAPHY
26.6.1 LINE PRODUCT: MARKET BY GEOGRAPHY
26.6.2 DIGITAL: MARKET BY GEOGRAPHY
26.7 DISTRIBUTION CHANNELS: MARKET BY GEOGRAPHY
26.7.1 OFFLINE DISTRIBUTION CHANNELS: MARKET BY GEOGRAPHY
26.7.2 ONLINE DISTRIBUTION CHANNELS: MARKET BY GEOGRAPHY
27 APPENDIX
27.1 ABBREVIATIONS
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