Oral Care Market In-Depth Analysis | Emerging Trends and Forecast 2023

The global oral care market size was valued at USD 51.2 billion in 2021 and is expected to grow at a CAGR of 6.9% during the forecast period 2022 to 2028. The oral care market refers to the industry that produces and sells products designed to promote oral hygiene and maintain dental health. These products can include toothbrushes, toothpaste, mouthwash, dental floss, and other related products. The oral care market is driven by a growing global awareness of the importance of maintaining good oral hygiene and the impact of oral health on overall health. Factors such as increasing disposable income, changing lifestyles, and a rising prevalence of dental problems such as cavities, gum diseases, and tooth decay are driving the growth of the oral care market.

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Oral Care Market Growth Factors:
The oral care market is expected to experience growth as a result of the increasing prevalence of dental caries in both children and adults. According to the World Health Organization, more than 530 million children worldwide suffer from tooth decay in their primary teeth. To raise awareness about oral hygiene among both children and adults, major companies like Colgate-Palmolive and Procter & Gamble have implemented various initiatives, which has led to a rise in the demand for oral care products. The increasing incidence of dental caries is a significant factor driving the demand for oral care products. Poor dietary habits and inadequate oral hygiene practices are common causes of tooth decay, particularly among children. Therefore, the younger population is more vulnerable to dental caries. A recent study revealed that nearly 50% of preschool children worldwide suffer from tooth decay. Consequently, the demand for effective oral care products to treat dental caries in children is increasing. Consulting a dentist for recommendations on appropriate oral care products further contributes to the rise in demand for such products.

Oral Care Market Segmentation:
1) By Product Type: Toothbrush, Toothpaste, Mouthwash/rinse, Denture Products, Dental accessories/ancillaries, Others
2) By Type: Countertop, Cordless
3) By Application: Home, Dentistry
4) By Distribution Channel: Hospital pharmacies, Retail pharmacies, Online pharmacies, Drug Stores and Retail Stores.

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Oral Care Market Regional Analysis:
The oral care market was led by the Asia Pacific region, which held over 42.0% of the revenue share. This can be attributed to the region's high population density. Additionally, the presence of major industry players in countries like India is contributing to the growth of the market. China has the highest population, with 1.5 billion people, followed by India, according to the Pew Research Center. Consequently, there is a high demand for oral care products due to the large population in these countries. Toothbrushes and toothpaste are considered essential products for all income groups.

The oral care market key players are Procter & Gamble Company, Johnson & Johnson Services, Inc., Colgate-Palmolive Company, GlaxoSmithKline plc.

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