Sugardoh Accelerates Next Phase of Growth Through Expansion at Ulta Beauty

Sugardoh Accelerates Next Phase of Growth Through Expansion at Ulta Beauty

AUSTIN, Texas, Apr. 5, 2023 /PRNewswire/ -- Sugardoh, the first sugaring brand in mass retail, is proud to announce its expanded distribution at Ulta Beauty, the nation's largest beauty retailer. As of March 19, 2023, Sugardoh will be available in 1,300 Ulta Beauty stores across the U.S. and on Ulta.com, expanding to an additional 1,000 stores since the brand's initial launch through Sparked at Ulta Beauty in September 2022. This exciting nationwide expansion into Ulta Beauty stores allows Sugardoh to reach a wider audience as one of the most sustainable, eco-friendly hair removal products on the market.

Sugardoh was founded and designed by Aliyah Marandiz, a woman of color fed up with painful, irritating, and toxic hair removal options that didn't nurture darker skin and coarser hair. Marandiz has always been passionate about plant-based, effective beauty solutions. Sugardoh's sweet, taffy-like goop pulls hair gently from the root, making it half the pain of waxing and easy to learn from the comfort of your home. With its gentle, effective formula, and beginner-friendly instructions, Sugardoh has quickly become a favorite among customers looking for a natural, gentler alternative to widespread hair removal methods.

In addition to its commitment to clean ingredients, Sugardoh is also dedicated to sustainability. All of its products are packaged in recyclable materials, and the core sugaring products are 100% compostable - after using the products to remove hair, you can throw the product away in your backyard compost, which will degrade in a matter of weeks.

"We're thrilled to be expanding into almost all Ulta Beauty stores across the U.S.," says Marandiz. "We're modernizing body and facial hair care with a radically simple, gentle, inclusive-yet always effective-approach that embraces you exactly as you are. Ulta Beauty supported our initial foray into retail through Sparked and they continue to support us as the perfect partner as we expand our in-store assortment, reaching more guests than ever before. We're excited to see the impact Sugardoh will have on the beauty industry, and we're committed to continuing to innovate and create effective, clean beauty solutions that are also sustainable and environmentally responsible."

With its expansion into 1,300 Ulta Beauty stores and as the first black-owned hair removal brand at the retailer, Sugardoh is poised to become a household name in the hair removal industry. Guests can now find Sugardoh products at their local Ulta Beauty store or shop online at Ulta.com.

About Sugardoh

Sugardoh, founded in 2020, has quickly become the fastest-growing sugaring brand. Offering a natural, gentle, and eco-friendly alternative to traditional waxing methods, Sugardoh was created by a woman of color fed up with painful and irritating hair removal options that failed to meet the needs of darker skin and coarser body hair. Sugardoh's products are compostable and suitable for all skin types, making it easy to learn and practice from the comfort of your own home. The brand aims to revolutionize the hair removal industry and make clean beauty accessible to everyone. Sugardoh prioritizes community and education, empowering customers to learn this new skill and fostering a positive relationship with their body hair.

2028 E BEN WHITE BLVD #240-1919
AUSTIN TX 78741

Email dani@sugardoh.co

Sugardoh is a relaxed body hair care company on a mission to make compostable sugaring paste your favorite at-home hair removal method. We've designed our Sugardoh products for coarse hair and sensitive skin, which resonates with black, hispanic, and middle eastern populations, but our market size is any human with hair.

This release was published on openPR.