Press release
Gift Cards Market Opportunity Analysis and Industry Forecast 2027 | Fiserv, Inc., Givex Corporation, InComm Payments, PayPal, Inc., Paytronix Systems
Gift Cards Market by Card Type (Closed-Loop Card and Open-Loop Card) and End User (Retail Establishment and Corporate Institutions): Global Opportunity Analysis and Industry Forecast, 2020-2027Full Report : https://www.alliedmarketresearch.com/gift-cards-market
Consistent connection of consumers with shopping, owing to rapid growth in digital commerce and increase in number of new technologies that provide customers with innovative & seamless payment options are the major growth factors for the market growth. In addition, ongoing technological innovations in gift cards enable high sales in companies by making their product offerings more unique & attractive, therefore, propels the gift cards market growth.
However, ensuring secure management & privacy of consumer data is one of the major factors that limit the market growth. Conversely, developing economies offer significant opportunities for gift card solution providers to expand & develop their offerings, especially among emerging economies such as Australia, China, India, Singapore, and South Korea. In addition, technological advancements associated with payment solutions and increase in demand for branded products are expected to provide lucrative opportunities during the forecast period.
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The closed-loop gift card segment dominated the gift cards market in 2019, and is projected to maintain its dominance during the forecast period. This is attributed to several benefits such as benefits providing an opportunity to businesses to make money on products purchased using gift cards and free activation for users, which, in turn, drive adoption of closed loop gift card.
Segment review
The gift cards market is segmented on the basis of card type, end user, and region. On the basis of component, the market is bifurcated into solution and services. In terms of card type, it is divided into closed-loop card and open-loop card. By end user, it is bifurcated into retail establishment and corporate institutions. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The report analyzes profiles of key players operating in the market including Amazon.com, Inc., American Express Company, Blackhawk Network Holdings, Inc., Fiserv, Inc., Givex Corporation, InComm Payments, PayPal, Inc., Paytronix Systems, Inc., Qwikcilver Solutions Pvt Ltd., and Walmart Inc. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
Key benefits for stakeholders
The study provides in-depth analysis of the global gift cards market share along with current & future trends to illustrate the imminent investment pockets.
Information about key drivers, restrains, and opportunities and their impact analysis on the market size are provided in the report.
Porter's five forces analysis illustrates the potency of buyers and suppliers operating in the industry.
An extensive analysis of the key segments of the industry helps to understand the global gift cards market trends.
The quantitative analysis of the global gift cards market from 2020 to 2027 is provided to determine the market potential.
Key market segments
By Card type
Closed-loop Card
Open-loop Card
By End User
Retail Establishment
Corporate Institutions
By Region
North America
U.S.
Canada
Europe
UK
Germany
France
Netherlands
Spain
Italy
Nordic Countries
Rest of Europe
Asia-Pacific
China
India
Japan
Australia
South Korea
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa
Key market players
Amazon.com, Inc.
American Express Company
Blackhawk Network Holdings, Inc.
Fiserv, Inc.
Givex Corporation
InComm Payments
PayPal, Inc.
Paytronix Systems, Inc.
Qwikcilver Solutions Pvt Ltd.
Walmart Inc.
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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.
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