Real Estate Online Marketing Expert Issues Predictions for 2006
O'Keefe said, "The online pressure will get tighter and tighter for the online agent or broker. Unfortunately....however there are many opportunities to capture larger market share, despite what the large aggregators are doing".
Available at www.spiderworkz.com/arts/ , the report offers many problems, but also many opportunities for the online agent or broker. Everything from blogs, podcasts and video blogging are covered in the online report.
The predictions cover strategical considerations and new technologies that are sure to help many to succeed in 2006. However, the report warns against coming problems for not only online real estate professionals, but traditional, offline agents.
This years online marketer faces fierce competition from not only local competition. But Tim points out that Big Corporate/Non-Realtor entities, are taking important search positions away from the local agent.
"The local agent faces huge competition as his local competition hires Search Marketing firms like us. But they also are up against big entities that capture leads and turn around and resell those leads to the Realtor community." But Tim points out that the very data that has led to prosperity for so many online agents is also in a way the culprit.
"There is huge competition from US Attorney's office for the National Association of Realtors to make the MLS data more open. You see many Boards of Realtors offering open, non-registered access to the their data. In some markets it is openly displayed in online newspapers."
"Part of the Reason that Realtors run open houses, pay for big four color ads, and have websites is to create a prospect database around themselves. The MLS is a cooperative whereby they can share their prospect with each other to represent the purchase or sale of a home. When there is no lead capture mechanism, they affectively are running a charity because the likelihood of the prospect emailing or calling them is pretty slim."
He goes onto say that as more and more online services offer listings without capture, and as more and more aggregators come online. It will become more difficult to produce sales.
Tim O'Keefe is President of Spider Juice Technologies, Inc and specializes in search engine traffic, lead generation, and conversion strategies. He is available for consults and can be followed by his blog at http://houseblogger.typepad.com/ .
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