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Events Industry in Asia Pacific Region Exceed $567.10 Billion At a CAGR 9.2% | 2019 to 2026

03-31-2023 12:17 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Allied Market Research

Events Industry in Asia Pacific Region Exceed $567.10 Billion

The Asia events industry size was valued at $273.8 billion in 2018, and is expected to reach $567.10 billion by 2026, registering a CAGR of 9.2% from 2019 to 2026.
Events refer to public gathering of populace at a determined time and place for a purpose.

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The events industry in the Asia Pacific region is a rapidly growing sector, driven by a combination of economic growth, rising disposable incomes, and increasing demand for leisure and entertainment activities. The Asia Pacific region is home to some of the world's fastest-growing economies, and as such, it has become a key destination for both local and international events.

The events industry in the Asia Pacific region covers a wide range of activities, from large-scale conferences and exhibitions to music festivals and sports events. Some of the key players in the industry include event planners, event management companies, venue operators, and service providers such as audio-visual and lighting specialists.

One of the main factors driving the growth of the events industry in the Asia Pacific region is the rise of digital technology, which has made it easier for organizers to plan and promote events. Social media platforms, mobile apps, and online ticketing systems are just some of the tools that are being used to reach a wider audience and generate interest in events.

Another key trend in the events industry in the Asia Pacific region is the growing focus on sustainability and eco-friendliness. Many events are now adopting green practices, such as using recycled materials, reducing waste, and promoting sustainable transportation options.

Overall, the events industry in the Asia Pacific region is expected to continue growing in the coming years, as more people seek out new and exciting experiences, and as technology continues to transform the way events are planned and delivered.

Regenerate response

The term event refers to organizing a show, which involves public gathering at a predetermined place and time. The most popular events include conference & exhibition, corporate events & seminar, promotion & fundraising, music & art performance, sports, festival, trade shows, product launch, and similar others. The initial stage of a major event involves understanding the audience and their behavior that excite and emotionally engage them. The final stage involves conducting an event appropriately.

In 2018, depending on type, the corporate events & seminars segment garnered the maximum share in the events industry, owing to rise in number of companies and frequent seminars & events conducted by them. In addition, such seminars and events involve interaction between speaker and audience, thus attracting more attendees, which propelled the growth of the segment.

However, the festivals, especially music festival, segment is anticipated to grow at the highest CAGR of 5.0% during the forecast period. This is attributed to increase in popularity of such events among the Asian population, especially the youth and middle-aged individuals, which boosts the growth of the events industry. Furthermore, such music concerts and events offer valuable opportunities for promoters and brands to align themselves with people attending concerts, which in turn drive the Asia events industry growth

Depending on revenue source, the sponsorship segment accounted for the highest revenue in 2018, owing to unlimited opportunities the organizers find to broaden their competitive advantage. Moreover, sponsoring an event increases reach among potential buyers and customers, which augments the growth of the events industry.

According to the current Asia events industry trends, the industry has been segmented by age group, the 21-40 years segment contributed the maximum revenue in 2018, owing to increase in interest toward business seminars and conferences that offer proper guideline & direction to the youth for establishing start-ups along with arrangement of music concerts and festive gatherings.

The Asia events market is segmented into type, revenue source, organizer, and age group. On the basis of type, the events industry is divided into music concerts, festivals, sports, exhibitions & conferences, corporate events & seminar, and others. By revenue source, it is segregated into ticket sale, sponsorship, and others. As per organizer, it is categorized into corporate, sports, education, entertainment, and others. Depending on age group, it is fragmented into below 20 years, 21-40years, and 41 years & above.

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The major players profiled in the report are, ATPI LTD, BCD Meeting & Events, CAPITA PLC, CVENT Inc., Entertaining Asia, Live Nation Entertainment, Inc., Questex LLC, Reed Exhibitions Ltd, Riviera Events, Stubhub, Inc., and Lixil Group Corporation.

KEY BENEFITS FOR STAKEHOLDERS
• This report presents a quantitative analysis of the current trends, estimations, and dynamics of the Asia events industry from 2019 to 2026 to identify the prevailing market opportunities.
• The key countries in Asia are mapped on the basis of their market share.
• Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
• In-depth analysis of the market segmentation assists to determine the prevailing market opportunities.
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the players.
• The report includes the analysis of regional market, key players, segments, and growth strategies.

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KEY MARKET SEGMENTS
• By Type
o Music Concert
o Festivals
o Sports
o Exhibitions & Conferences
o Corporate Events & Seminar
o Others
• By Revenue Source
o Tickets
o Sponsorship
o Others
• By Organizer
o Corporate
o Sports
o Education
o Entertainment
o Others
• By Age Group
o Below 20 Years
o 21-40 Years
o 41 Years & Above

• By Country
India
China
Singapore
Malaysia
Japan
Philippines
Indonesia
South Korea
Rest of Asia
Trend Report :-

Related Report
U.S. Events Market : https://www.alliedmarketresearch.com/us-events-market-A15196

Event Services Market : https://www.alliedmarketresearch.com/event-services-market-A16206

Outbound MICE Market : https://www.alliedmarketresearch.com/outbound-mice-market-A14462

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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

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