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5 Steps That Need to Know to Run TikTok Ads

03-27-2023 02:55 PM CET | IT, New Media & Software

Press release from: onecommerce


Social media Marketers are inclined more towards TikTok ads, an advertising platform launched by TikTok, as it enables marketers to execute the whole process of placing advertisements from the start to the end effortlessly. It helps marketers to allocate a budget, target the right audience, and also helps to track the performance of the ads. If you plan to incorporate TikTok ads into your advertising plan and want to run your TikTok ads effectively, seeking help from will help your business attain good reach while enhancing good levels of engagement.

Step 1: Sign Up for a TikTok Ads Account

● The first step to advertising your brand/products/services is to head to the TikTok ads Homepage and hit the "get started" tab.
● Once you hit the tab mentioned above, a form gets opened requesting you to enter a few details to open your account.
● After filling in the details asked in the form, you need to submit it.
● If your business satisfies the guidelines of TikTok in terms of starting a business account, a representative will contact you and let you know the status.

Step 2: Sign Up for an Ad Campaign

● After getting into the TikTok ads dashboard, locate the "Campaign Tab" and hit that tab.
● TikTok uses three categories to divide its advertising: Campaigns, ads, and Ad groups. The campaign refers to the overall activity. At the same time, ads and Ad groups refer to the components inside a campaign.
● Ensure to pick a goal for your advertisement. The three objectives of TikTok advertising are Traffic, App Install, and Conversions.
● The next step requires you to select a budget for the whole campaign. You can opt for a "total" or a "daily" budget.

Step 3: Create an Ad Group

● In this step, ad groups need to be created within the campaign.
● Decisions concerning the placements and targeting are made at this phase.
● A campaign can hold different ad groups catering to audiences of various kinds.
● Placing advertisements on Tiktok provides you with the accessibility to advertise on all the related apps like MX TakaTak Vigo Video and News Republic, to name a few. The accessibility of the ads can be limited; too, this applies to TikTok and other apps.
● TikTok can place your ads in the right places to fetch good results. You also have the option to choose the placement of your ads.
● There are two placement types, they are automatic and select placement types. After choosing the placement types, follow the guidelines on the screen.
● Ensure to add all the requested information, such as the display name, URL, image, etc.
● The keyword section is one of the most exciting aspects of this step, enabling you to select up to 20 terms that define your website or application.
● Hence, choose your keywords wisely, as keywords play a significant role in showing the audience the right products.
● Lastly, the "Targeting" segment lets you specify for whom you run this ad. You can also set criteria such as age, gender, location, device, and other parameters you wish to include.
● If you wish to run an ad for a particular set of people, you may create the audience you want by using your current TikTok user ID. Another option you could consider in this regard by using your TikTok user ID is to buy tiktok likes so that you can get more reach.

Step 4: Establish the Details of the Campaign:

● In the "Budget & Schedule" segment, you can choose the budget of the ad group.
● This presents an option for you to allocate the money you are willing to spend days or the total amount of money you are ready to spend during the entire campaign.
● Next, choose the dates regarding when you want the campaign to run. You can select particular hours or days of the week to showcase your advertisements using the "Dayparting" option.
● The available options include "accelerate," which uses the budget as soon as possible over a predetermined period, and "standard," which distributes the budget equally throughout the campaign.
● You are also allowed to choose the ad group optimization goal. This could be conversions (ads displayed to people who are likely to engage in a conversion action), Clicks ( ads will be made in a way to generate as many clicks as possible and will be charged as per the cost-per-click model), and Impressions (Your ad will be designed in a way to make it appear as frequently as possible, charges will be applied as per the cost-per-thousand model)
● Lastly, you also have the option to enable or disable "Smart Optimization." Allowing the opportunity to increase the chances of conversions and if your goal is clicks or impressions, disabling the choice would be a safe bet.

Step 5: Craft Your Ads

● There could be up to 20 advertisements in each ad group. Ad names can come to up to 512 characters and are only used internally (they will not be visible on the ad itself).
● Select your ad format first: picture, video, and Spark ads. Just video or the Spark advertising is there if you solely use TikTok.
● Upload your images or video, or use the video creation tools in ads Manager to make a video.
● You can submit your picture or any of the default thumbnails.
● Following the key in the text and the link you prefer to use.
● Finally, look at the preview of your advertisement on the right-hand side of the display, including any mandatory tracking URLs or links, and then press Submit.
● Before the ads go viral, they will undergo a mandatory review process.

3 Bonus Tips to Ace the Game of TikTok Ads

1. TikTok advises upgrading the creatives every seven days to maintain interest among the audience.
2. TikTok suggests keeping the length of the video to 21-34 secs long, ensuring the first-three seconds are exciting to keep the audience hooked. The well-performing ads convey the critical message in 1-3 secs.
3. TikTok suggests keeping the tone of the videos real, optimistic, and encouraging.

Final Thoughts

Running TikTok ads help businesses yield positive outcomes once you are familiar with running a TikTok ad. Keeping the ads genuine and clear helps convey the message to the audience effectively.
DUBAI, UAE is a marketing company

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