A Deep Dive into the Rapidly Expanding Micromobility Market in South Korea

Air pollution is one of the biggest problems which has encircled the whole world. Vehicles have a lot of contributions to add to the air quality, and South Korea is not an exception to this. With the increasing level of air pollution and to save on transportation costs, the country has started looking forward to micro-mobility. And, because of this, the demand for electric scooters will rise at a mammoth rate of around 52%, and reach a value of around $11,179 million by the end of this decade.

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Swing, an electric scooter and micro-mobility start-up of South Korea, announced that it has raised a sum of $24 million to spur its evolution and expansion to Japan. White Star Capital led the funding, which also participated in Berlin-based Tier Mobility, and included existing backer Hashed, amongst others. With the capital, Swing raised a total of about $33 million since its beginning in 2019.

CEO of the startup announced that the startup will make use of the proceeds to surge its fleet of micro-mobility and further penetrate the market in Japan. In 2022, Swing will deploy 100,000 e-bikes, e-scooters, and e-mopeds that will have a changeable battery that is substitutable with each other and mount 200 e-charging stations for its own use and for others as alternatives. Swing presently operates a convoy of 35,000 e- vehicles, like e-mopeds and e-scooters.

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Apart from its app, the shared micro-mobility startup newly introduced a novel app called Dayrider that permits delivery riders to rent e-scooters or e-mopeds for just a couple of days without the annoyance of charging.

Seoul announced in the month of September that it will have an addition of 62,000 e-motorcycles, including e-mopeds, and install 200,000 other e-charging stations by 2025 in an effort to decrease GHG emissions. Seoul also announced that it would substitute 100% of the total of 35,000 motorcycles used for last-mile delivery with electric motors.

South Korea's new rules on e-scooter have upset e-scooter companies. Under the amended act, effective from May 2021, e-scooter riders must be 16 years or over, have a valid license, and wear a helmet. If the new regulations are not followed by the people, a fine will be imposed. The e-scooter users must use bike paths and park the electric scooters away from cars and people. In July, Seoul announced that the illegally parked e-scooters will be towed and a penalty will be charged.

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This release was published on openPR.