Location-based Services Market Size Poised for Takeoff in the Coming Years | Bharti Airtel, Cisco Systems, Google , HERE

The location-based services market size was valued at $28.95 billion in 2019, and is projected to reach $183.81 billion by 2027, growing at a CAGR of 26.3% from 2020 to 2027. Advent of digitalization boosts the need for location-based services (LBS), owing to its capability to offer customized marketing strategy solutions, which, in turn, creates new revenue growth opportunities for players opting for these solutions. Location-based services proliferate the demand for analytical solutions, due to their ability to provide and analyze real-time geo-data. For instance, retailers can strategize their marketing campaigns on the basis of customer locations for the nearest store or location-based offers.

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This is likely to help retailers with new and advanced revenue growth opportunities, which, in turn, is expected to boost the location-based services market during the forecast period. By component, the hardware segment was the highest contributor in the location-based services market in year 2019, due to the advent of digitalization among various industry verticals and high penetration of smartphones among individuals across the globe. Rise in penetration of smartphones and increase in usage of 3G & 4G networks drive the global market growth.

Governmental organizations are boosting their maintenance budgets for system infrastructure while simultaneously funding initiatives for project development, modernization, and enhancement. As a result of the investments' success, ICT vendors now annually set aside funding for the growth of the online market. Global ICT exports are anticipated to increase 3.9% on average year from US$ 784.3 billion in 2021 to US$ 955.19 billion in 2030. Global supply has increased by 9.5% yearly since 2009. In terms of global ICT exports in 2021, Ireland came in first place with US$ 169. 32 billion. The rankings placed China at number 4, the United States at number 2, and India at number 3. Since 2009, Brunei has increased by 228.2% year over year, while Sierra Leone has decreased by 61.7% year over year.

By 2026, European ICT Revenue is likely to increase by 1.5% annually, from US$ 1,802,413 Million in 2021 to US$ 1,933,429 Million. The European market has increased by 3.1% annually since 2016. In terms of ICT Revenue in Europe in 2021, Germany came in first place with US$ 339,074 million. Positions 2, 3, and 4 in this ranking were held by the United Kingdom, France, and Ireland, respectively. Since 2016, Malta has increased by 16.5% year over year, while Italy has decreased by 0.2%.

In addition, key players have focused on developing low-priced GPS and other components to cater to the increasing demand of consumers, which significantly contributes toward the growth of the global market. Moreover, surge in adoption of mobile commerce and social media activities is expected to supplement the adoption of hardware components in the LBS market. However, services segment is expected to grow with the highest CAGR during the forecast period, due to increase in demand for services-as-a-solution in digital transformation activities among industries, especially in emerging economies. Thus, major players operating in the global location-based services market are investing in innovative location-based analytical solutions to gain competitive advantages.
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North America dominated the location-based services market share in 2019, as most of the top players operate from this region. In addition, presence of well-developed location-based IT infrastructure is expected to boost growth of market in this region. In addition, Asia-Pacific is expected to exhibit the highest CAGR during the location-based services market forecast period. The factors that drive the growth of the market in this region include rise in IT spending capability and upsurge in demand for location-based services from the transportation & logistics sector in this region.

The outbreak of COVID-19 is anticipated to have a positive impact on the growth of location-based services market. With the emergence COVID-19, the use of location-based services is likely to enable governments to address the impact of social distancing and facilitate tracking patterns of movements of individuals and traffic patterns. Innovations and advances in location-based services post COVID-19 outbreak with features such as real-time tracking, location-based marketing, and geotagging, have further supported the market growth.

The report focuses on the growth prospects, restraints, and location-based services market analysis. The study provides Porter;s five forces analysis of the location-based services industry to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers.

Segment review
The global location-based services market is segmented into component, technology, application, industry vertical, and region. By component, the market is categorized into hardware, software, and services. On the basis of technology, it is divided into GPS, assisted GPS (A-GPS), enhanced GPS (E-GPS), enhanced observed time difference, observed time difference, cell ID, and Wi-Fi. The applications covered in the study include location-based advertising, business intelligence & analytics, fleet management, mapping and navigation, local search & information, social networking & entertainment, proximity marketing, asset tracking, and others. Depending on industry vertical, the LBS industry is segregated into transportation & logistics, manufacturing, government & public utilities, retail, healthcare & life sciences, media & entertainment, IT & telecom, BFSI, hospitality, and others. Region wise, the market analysis is performed across North America, Europe, Asia-Pacific, and LAMEA

Top impacting factors
Rise in demand for location-based services owing to its diversified scope of applications is a major factor expected to drive the growth of the market. Surge in demand for location-based services among various industry verticals for applications such as location-based advertising, business intelligence & analytics, and fleet management is further expected to offer remunerative opportunities for the expansion of the global LBS industry during the forecast period.

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Diversified scope of applications
The growth of the LBS market is driven by the diversified scope of applications across various sectors. For instance, LBS is used for navigation, traffic management, asset tracking, and proximity-based marketing. In addition, it finds its application in fraud prevention, mobile workforce management, and context advertising. Energy & resource management agencies use LBS for evaluation of land cover, vegetation, water resource management, and geology mapping. The defense & military sector utilize LBS for surveillance, battlefront analysis, and strategy formulation. In civil engineering, LBS solution is used for resource mapping, evaluation of geological information, and estimation of suitable location for building, planning, & construction activities. In addition, transportation, media & entertainment, insurance, and tourism sectors offer a wide scope of applications for LBS.

Increase in demand for location-based services
Location-based services are used to provide information about user;s location through internet by using real-time geo-data. The advent of smart devices, wireless technologies, cloud computing, Internet of Things (IoT), and smartphone applications has led to aggrandized traffic on websites. This has fueled the adoption of LBS to improve services and enhance user experience depending upon the end user;s location, which, in turn, is expected drive the market growth. Therefore, LBS has gained importance across various sectors, including government authorities, defense & intelligence, transportation, telecommunication, manufacturing, e-retailing, energy, and natural resource management. Furthermore, increase in penetration of connected devices and machine-to-machine communication systems has notably boosted the need for real-time location-based data sets. This has significantly driven the demand for Internet of Things (IoT) devices across diverse sectors, which is helping companies to develop smart geo-mapping solutions. Thus, aforementioned are key factors are expected to fuel the growth of the global market growth during the forecast period.

KEY BENEFITS FOR STAKEHOLDERS
- This study includes the location-based services market trends, analysis, and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities of the location-based services industry.
- The LBS market is quantitatively analyzed from 2019 to 2027 to highlight the financial competency of the industry.
- Porter;s five forces analysis illustrates the potency of the buyers & suppliers in the location-based services market size.

Key Market Players
? Alcatel-Lucent SA
? Apple, Inc.
? AT&T Inc.
? Bharti Airtel, LTD.
? Cisco Systems, Inc.
? Google Inc.
? HERE
? International Business Machines Corporation
? Microsoft Corporation
? Oracle Corporation
? Qualcomm Inc.

KEY MARKET SEGMENTS
By Component
- Hardware
- Software
- Services

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By Technology
- GPS
- Assisted GPS (A-GPS)
- Enhanced GPS (E-GPS)
- Enhanced Observed Time Difference
- Observed Time Difference
- Cell ID
- Wi-Fi
- Others

By Application
- Location-based Advertising
- Business Intelligence & Analytics
- Fleet Management
- Mapping & Navigation
- Local Search & Information
- Social Networking & Entertainment
- Proximity Marketing
- Asset Tracking
- Others

By Industry Vertical
- Transportation & Logistics
- Manufacturing
- Government & Public Utilities
- Retail
- Healthcare & Life Sciences
- Media & Entertainment
- IT & Telecom
- BFSI
- Hospitality
- Others

By Region
- North America
o U.S.
o Canada
o Mexico

- Europe
o UK
o Germany
o France
o Spain
o Italy
o Rest of Europe

- Asia-Pacific
o China
o Japan
o India
o Singapore
o South Korea
o Rest of Asia-Pacific

- LAMEA
o Latin America
o Middle East
o Africa

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