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Asia Pacific Digital Out-of-Home Advertising Market 2023, Top Companies Analysis, Industry Demand, Size, Share and Forecast by 2028

03-23-2023 08:26 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: IMARC Group

Asia Pacific Digital Out-of-Home Advertising Market Report 2023-2028

Asia Pacific Digital Out-of-Home Advertising Market Report 2023-2028

IMARC Group has recently released a new research study titled "Asia Pacific Digital OOH Advertising Market: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2023-2028", offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends, and competitive landscape to understand the current and future market scenarios.

The Asia Pacific digital out-of-home advertising market size reached US$ 8.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 17.9 Billion by 2028, exhibiting a growth rate (CAGR) of 13.07% during 2023-2028.

Industry Insight:

Digital out-of-home (OOH) advertisement refers to digitized display advertising powered by digital signage technologies. These advertisements are displayed on real estate present in various locations that are publicly accessible. They are generally installed at bus shelters, medical waiting rooms, airports, railway stations, shopping malls, retail stores, movie theatres, and major roadways. Digital OOH advertisements are an incredibly affordable way to reach a broad audience and build brand awareness. As compared to traditional printed media advertisements, digital OOH advertisements utilize digital screens that are dynamic and can activate the correct message to the target audience at the right time.

Get the FREE Sample Report: https://www.imarcgroup.com/asia-pacific-digital-ooh-advertising-market/requestsample

Asia Pacific Digital Out-of-Home Advertising Market Trends: 

The increasing utilization of digital OOH advertisements in the transportation industry is one of the key factors driving the DOOH market growth in Asia Pacific. In line with this, the rising demand for digital content and information relevant to travelers through interactive commercials and various modes of advertisement, such as billboards, kiosks, and signboards, is acting as another growth-inducing factor. Apart from this, the increasing internet penetration, along with the integration of the Internet of Things (IoT) and artificial intelligence (AI) to deliver contextually relevant, intelligent, and real-time content, is providing an impetus to the market growth. Other factors, including the growing infrastructural development in the region, the increasing number of shopping complexes and malls, and rising expenditure capacities by industries on outdoor advertising, are anticipated to drive the market growth.

Key Market Segmentation:

The report has segmented the market into the following categories:

Breakup by Format Type:

• Digital Billboards
• Video Advertising
• Ambient Advertising
• Others

Breakup by Application:

• Outdoor
• Indoor

Breakup by End Use Industry:

• Retail
• Recreation
• Banking
• Transportation
• Education
• Others

Breakup by Country:

• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others

Ask Analyst for Customization and Explore Full Report With TOC & List of Figures: https://www.imarcgroup.com/request?type=report&id=2866&flag=C

Key Highlights of the Report:

• Market Performance (2017-2022)
• Market Outlook (2023-2028)
• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Historical, Current, and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

More Related Reports:

Radio Advertising Market Report: https://www.digitaljournal.com/pr/news/radio-advertising-market-trends-statistics-share-size-and-revenue-forecast-2022-2027

United States Digital OOH Advertising Market Report: https://www.imarcgroup.com/united-states-digital-ooh-advertising-market

Digital OOH Advertising Market Report: https://www.digitaljournal.com/pr/news/digital-ooh-advertising-market-size-top-players-and-analysis-2023-2028-digital-billboards-video-ambient-advertising

Media Contact:
Company Name: IMARC Group
Contact Person: Elena Anderson
Email: sales@imarcgroup.com
Phone: +1-631-791-1145
Address: 134 N 4th St
City: Brooklyn
State: NY
Country: United States
Website: https://www.imarcgroup.com
Read Newsletter: https://www.linkedin.com/newsletters/industry-news-about-6929400456628637696

About Us                                    

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.

IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.

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