Internet Advertising Market Size Boosting The Growth Worldwide | Amazon.com, International Business Machines Corporation, Facebook, Microsoft Corporation, Twitter

Internet advertising is a process of marketing or promoting a business or brand and its products or services over the internet to obtain website traffic as well as to deliver and target the marketing messages to exact customers. An important aspect of internet advertising is the quick promotion of product information with no geographical boundary limits. Various types of internet advertising are banner ads, social networking ads, email advertising, search engine results pages, online classified ads, pop-ups, and contextual ads.

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Governmental organizations are boosting their maintenance budgets for system infrastructure while simultaneously funding initiatives for project development, modernization, and enhancement. As a result of the investments' success, ICT vendors now annually set aside funding for the growth of the online market. Global ICT exports are anticipated to increase 3.9% on average year from US$ 784.3 billion in 2021 to US$ 955.19 billion in 2030. Global supply has increased by 9.5% yearly since 2009. In terms of global ICT exports in 2021, Ireland came in first place with US$ 169. 32 billion. The rankings placed China at number 4, the United States at number 2, and India at number 3. Since 2009, Brunei has increased by 228.2% year over year, while Sierra Leone has decreased by 61.7% year over year.

By 2026, European ICT Revenue is likely to increase by 1.5% annually, from US$ 1,802,413 Million in 2021 to US$ 1,933,429 Million. The European market has increased by 3.1% annually since 2016. In terms of ICT Revenue in Europe in 2021, Germany came in first place with US$ 339,074 million. Positions 2, 3, and 4 in this ranking were held by the United Kingdom, France, and Ireland, respectively. Since 2016, Malta has increased by 16.5% year over year, while Italy has decreased by 0.2%.

The benefits of internet advertising include easy global coverage, affordable prices, 24/7 advertising, and ability to target a very specific segment of people. The extensive adoption of smartphones, emergence of high-speed internet, proliferation of social media, rise in advertising spends on digital media across various industries, and increase in popularity of streaming platforms are the major factors that drive the market. In addition, the growing interest of business owners for online advertising due to COVID-19 to increase brand awareness and to gain competitive advantage fuels the market growth. However, rise in adoption of ad-blockers to avoid online advertising hinders the market growth to some extent. On the contrary, emergence of advertising automation is anticipated to provide lucrative opportunities for the market growth. In addition, rise in adoption of identity-based pay-per-click marketing by businesses to achieve greater success in their marketing is expected to be opportunistic for the growth of the internet advertising market during the forecast period.

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The internet advertising market is segmented on the basis of type, platform, organization size, industry vertical, and region. On the basis of type, it is categorized into search engine advertising/search engine marketing, display advertising, mobile advertising, social media advertising, video advertising, online classifieds ads, and others. Based on platform, it is classified into mobile; laptop, desktop, & tablets; and others. As per the enterprise size, it is bifurcated into large enterprises and small & medium-sized enterprises. Depending on industry vertical, it is divided automotive, healthcare, media & entertainment, BFSI, education, retail & consumer goods, transport & tourism, IT & telecom, and others. Region-wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Key benefits for stakeholders
- The study provides in-depth analysis of the internet advertising market along with current trends and future estimations to explain imminent investment pockets.
- Information about key drivers, restrains, & opportunities and their impact analysis on the internet advertising market is provided in the report.
- Porter's five forces analysis illustrates the potency of buyers and suppliers operating in the industry.
- The quantitative analysis of the internet advertising market for the period 2020-2027 is provided to determine the market potential.

Key market players
- Alibaba Group Holding Limited
- Google LLC
- Baidu, Inc.
- Amazon.com, Inc.
- International Business Machines Corporation
- Facebook, Inc.
- Microsoft Corporation
- Twitter Inc.
- Verizon Communications Inc.
- Hulu LLC.

Key market segments
By Platform Type
- Mobile
- Laptop, Desktop, & Tablets
- Others

By Ad Format
- Search Engine Advertising/Search Engine Marketing
- Display Advertising
- Mobile Advertising
- Social Media Advertising
- Video Advertising
- Online Classifieds Ads
- Others

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By Pricing/Revenue Model

- Cost Per Thousand (CPM)/Cost-Per-Mille (CPM)
- Performance Based Advertising
- Hybrid
- Others

By Enterprise Size

- Large Enterprises
- Small & Medium-Sized Enterprises

By Industry Vertical

- Automotive
- Healthcare
- Media & Entertainment
- BFSI
- Education
- Retail & Consumer Goods
- Transport & Tourism
- IT & Telecom
- Others

By Region
- North America
o U.S.
o Canada

- Europe
o UK
o Germany
o France
o Russia
o Italy
o Rest of Europe

- Asia-Pacific
o China
o India
o Japan
o Australia
o South Korea
o Rest of Asia-Pacific

- LAMEA
o Latin America
o Middle East
o Africa

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