Big Data Analytics in Retail Market Size Outlook, Supportive Judgments | Alteryx Inc, IBM Corporation, Microsoft Corporation, Oracle Corporation

Big data analytics in retail enables detecting customer behavior, discovering customer shopping patterns and trends, improving quality of customer service, and achieving better customer retention and satisfaction. It can be used by retailers for customer segmentation, customer loyalty analysis, pricing analysis, cross selling, supply chain management, demand forecasting, market basket analysis, and finance and fixed asset management.

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Global industries were impacted by the Russia-Ukraine War, which started in February 2022. There have been widespread announcements of strict travel restrictions over Ukrainian airspace. The market in 2022 has been damaged by the Russia-Ukraine War. The conflict between Russia and Ukraine raises defense spending and fortifies NATO nations' armed forces. Due to Russia's invasion, the majority of European nations have raised their defense budget. Germany earmarked USD 109 billion, which is more than the whole cost of the military in 2021, increasing its defense spending above 2% of GDP.

Rise in spending on big data analytics tools, increase in need to deliver personalized customer experience to increase sales, surge in adoption of customer-centric strategies, and rise in awareness regarding benefits of big data analytics in retail are major factors that fuel growth of the big data analytics in retail market. In addition, rise in growth of the e-commerce sector also propels growth of this market. However, issues in collecting and collating data from disparate systems are expected to hinder the big data analytics in retail market growth. On the contrary, integration of new technologies such as machine learning and AI in big data analytics in retail is expected to provide lucrative opportunities for the market growth in the coming years.

The big data analytics in retail market is segmented on the basis of component, deployment, organization size, application, and region. By component, the market is categorized into software and services. On the basis of deployment, it is classified into on-premise and cloud. As per organization size, market is divided into large enterprises and small & medium sized enterprises (SMEs). Depending on application, it is divided into sales & marketing analytics, supply chain operations management, merchandising analytics, customer analytics, and others. By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

KEY BENEFITS FOR STAKEHOLDERS
- The study provides an in-depth analysis of the big data in retail market along with current trends and future estimations to elucidate imminent investment pockets.
- Information about key drivers, restrains, and opportunities and their impact analysis on the market size is provided in the report.
- Porter's five forces analysis illustrates the potency of buyers and suppliers operating in the industry.
- The quantitative analysis of big data in retail storage market for the period 2020-2028 is provided to determine the market potential.

KEY MARKET PLAYERS
- Alteryx Inc
- IBM Corporation
- Microsoft Corporation
- Oracle Corporation
- Qlik Technologies Inc.,
- RetailNext
- SAP SE
- SAS Institute
- Teradata

KEY MARKET SEGMENTS
BY COMPONENT
- Software
- Services

BY DEPLOYMENT TYPE

- On-Premise
- Cloud

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BY Organization Size

- Large Enterprise
- Small & Medium Enterprise

By Applications

- Sales & marketing analytics
- Supply chain operations management
- Merchandising analytics
- Customer analytics
- Others

BY REGION
- North America
o U.S.
o Canada

- Europe
o UK
o Germany
o France
o Italy
o Spain
o Rest of Europe

- Asia-Pacific
o China
o India
o Japan
o India
o Australia
o South Korea
o Rest of Asia-Pacific

- LAMEA
o Latin America
o Middle East
o Africa
o Rest of LAMEA

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