Global Event Management Software Market Is Anticipated To Reach USD 9.18 Billion By 2030, At A CAGR of 6.24% From 2021 To 2030

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Market Overview:

Event management software is a solution that assists the event planners and organizers in planning all the aspects of the events, from registration, promotion, integration, engagement, and check-in to reporting. The event management software integrates all the tools into a single platform, which are required to plan the event successfully. Some end-to-end event management software covers the entire lifecycle of events from planning to post-event. Some of the key features of event management software are audience polling, online payment, registration, fundraising, reserved seating, etc. The software is generally used by B2B and B2C professional events. The events include but not limited to are networking events, trade shows, round-tables, industry conferences, user conferences, expositions, and internal training.

Event management software is the comprehensive tool that helps the event organizers to find the best venue that fits in the budget, track expenses, improve overall efficiency, and calculate the ROI of the overall event. It also automates the event of the corporate sector. Moreover, the software is also able to integrate with other applications such as finance or lead management. It stores the information and can monitor the entire event planning. The platform allows the event planners to collaborate on conceptualizing and realizing their events and workflows effectively.

Market Dynamics:

Drivers:

- Growing number of SMEs in Asia Pacific region
More than 90% of the total enterprises are small and medium organizations in the Asia Pacific region. In addition to this, there are more than 70 million SMEs present in Southeast Asia. SMEs are becoming more and more competitive each day. Therefore, companies are planning and organizing events to gain actionable insights about the customers. Hence, the growing number of SMEs in the Asia Pacific region is propelling the growth of event management software.

Increasing investment in the events

With the rising competition in the market, the companies of all the industry verticals are focusing on gaining insights from the events. With the rising event management, the companies also want to gain insights from the post-event engagement. The event management software helps the companies to gain actionable data and real-time data from the events. In addition to this, the software helps to analyze customer behavior, engagement, and involvement in the events. Therefore, rising investment in events across the globe is driving the market's growth over the forecast period.

Restraints:

- Availability of limited designs

The available designs of the event management software are very basic and limited in the market. In addition to this, some of the event management software supports only limited aspects of the events. Some of the software is also very difficult to integrate with other key business systems. The difficulty in integration leads to data silos, which reduces the organization's capability. Therefore, the availability of limited designs of event management software may restrain the market's growth over the forecast period.

Opportunities:

- Increasing adoption of the gamification

The event gamification uses the gaming features such as badges, leader boards, goals, and points to increase event engagement. Gamification raises collaboration and participation among individuals. Incorporating gamification in the events improves customer engagement, loyalty, and advocacy. Many event planners want to include gamification into their events. However, they often don't know from where to start how to incorporate gamification into their events. The event management software helps the events planners to incorporate gamification in the event. Therefore, the rising adoption of gamification in the events is anticipated to offer various growth opportunities over the forecast period.

Challenges:

- High price of event management software

The overall cost and price of event management software is very high, which may hamper the growth of the market over the forecast period. There are high subscription fees and set up fees for the event management software. Due to budget constraints, the smaller organizations hesitate to install the event management software. In addition to this, some important integrations come with the high pricing package.

Segmentation Analysis:

The global event management software market has been classified based on type, deployment, organization size, end use industry, and regions.

- The type segment is divided into software and services. The service segment is further classified into professional services and managed services. The software segment dominated the global event management market and held the largest market share of 64.87% over the forecast period. The rising adoption of software solutions in various end-use industries is boosting the growth of the software segment. The software helps the companies to organize the events successfully.

- The deployment type segment includes on-premise and cloud. The on-premise segment accounted for the largest market share of 74.65% in the year 2020. The on-premise event management software refers to installing software in the organization's premises rather than the remote facility. High security and lower total cost of ownership are some of the factors driving the growth of the on-premise segment. However, the rising adoption of cloud-based event management software could affect the growth of the on-premise software deployment over the forecast period.

- The organization size segment is divided into SMEs and large enterprises. The SMEs segment is estimated to grow at the highest CAGR of 8.05% over the forecast period. The rising focus of the small and medium-size organizations to increase overall productivity is driving the adoption of event management software among SMEs.

- The end-use industry segment is divided into government, corporate, education, media and entertainment, event planners, and others. The event planners segment held a major market share of 35.89% in the year 2020. Event planners have to execute more events as compared to in-house events. Therefore, event management software is beneficial for event planners.

Regional Segmentation Analysis:
The regions analysed for the market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa. The North America region accounted for the largest market share of global event management software market, with a 43.69% share of the market revenue in 2020.

- North America held the dominant position in the global event management software market. This is mainly due to the presence of many key players of event management software in the countries such as the U.S. and Canada. In addition to this, matured entertainment and media industry of the region further contributes to the market's growth.

- The Asia Pacific region is anticipated to grow at the highest CAGR of 9.5% over the forecast period. This is mainly due to the growing number of small and medium-size companies in countries such as India and China. Furthermore, the rising popularity of event management software in the region further boosted the growth of the Asia Pacific region.

Competitive Analysis:
The key companies of the global event management software market are adopting the various strategies such as mergers & acquisitions, collaborations, and geographical expansion to gain the significant market share in the global event management software industry.

In September 2021, Aventri announced the launch of the event management solution for small meetings and events. Dubbed Express Events, the solution uses the templates which will allow the event planners to plan the events in five clicks.

In May 2021, Bizzabo announced the introduction of a new Event Experience category and operating system (OS) to make the more creative and personalized events for the event attendees.

List of Key Market Players:
Aventri
RainFocus
Eventbrite
Bizzabo
Certain
Ungerboeck Software
Attendify
Cvent
XING Events
ACTIVE Networks
Key Target Audience
Software Vendors
Application developers
Service Providers
Potential Investors
Value Added Resellers
Report Description:

Global Event management software Market, Industry Analysis, Trends, Analysis and Forecast, 2021 to 2030 is a forthcoming/imminent research report which is to be published by The Brainy Insights.

2020 is considered as the base year of the report. 2018 and 2019 are considered as the historic years and 2021 to 2030 are the forecast years. The global Event management software market is based on revenue (USD Million/Billion), and price. The report incorporates the market study on the basis of revenue and volume. The study covers the market share revenue/market share/volume for each of the segments, regions and countries catering to global event management software market. The regions analyzed for the market are Europe, Asia Pacific, North America, South America and Middle East & Africa. Furthermore, the regions are further analyzed at the country level.

The report encompasses with the relative data & information, which have been validated by the leading industry professionals and experts all across the globe. The research report also delivers an outline of the attractiveness of countries and regions which are deduced and formulated on the basis of their growth rate (CAGR), market size, and attractiveness by analyzing the present and future prospects to market growth and development in future.

The report illustrates the detailed (both quantitative and qualitative) analysis of historical data, revenues, key developments, along with the crucial strategies adopted by key organizations catering to global event management software market. This offers vital and in depth insights in order to depict the overall market scenario.

The report offers the detailed study for the company profiles of key organizations operating in the global event management software market and a comparative assessment based on their product offering, business overviews, geographic presence, business strategies, segment market share, product development & innovations, recent developments, joint venture, partnerships, mergers & acquisitions, strategic alliances, SWOT analysis, and key financial information. This helps in evaluating the overall competition present in the market scenario.

The report provides an elaborative assessment of the porter's five forces analysis coupled with SWOT analysis so as to provide business related data and information's. Porter's five forces model is analyzed to understand the overall competitive scenario that is prevailing in the market. Additionally, the SWOT analysis identifies both the positive and negative attributes of the market development which influences the company growth and development in order to sustain and survive in the long run.

Along with that, the report also focuses on the market related driving factors, growth limitations (restraints), potential industry opportunities, significant trends and development which act as a key potential for the investors.
Potential growth prospects along with the penetration rate analysis of the products (market related i.e., global event management software market is covered in order to comprehend the adoption rate and evaluate the market size.

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