INVESTING IN AFRICA MAKES SENSE - WHAT OPPORTUNITIES & CHALLENGES SHOULD INVESTORS EXPECT?

The African continent is a giant, in every sense of the word. Population, GDP of many countries, size of families, amount of rare earths, raw materials, everywhere the development is positive. But also power failures, violent crime, number of crimes per 100000 inhabitants, unfortunately in this respect the numbers are also in the plus! Fortunately not in all countries, there are also still quite safe countries, such as Namibia, Egypt, Gambia and Eritrea.

FIVE AFRICAN COUNTRIES WITH THE LARGEST POPULATIONS (2020 figures, each rounded up):
 
1
NIGERIA 215,000,000 
 
2
ETHIOPIA 109,000,000

3
EGYPT: 105,000,000

4
CONGO: 102,000,000
 
5
Tanzania: 59,000,000
 
Such large populations also require correspondingly rapid satisfaction of the demand for products of all kinds. Thus, even manufacturers of luxury goods and branded products can register an ever-increasing demand for their original products. Africa is therefore becoming more and more interesting for investors and traders.

RELIABLE INFORMATION ON TAXATION AND GOVERNMENT SUPPORT - THIS IS WHERE THE CONSULTING SERVICES OF https://africainvestco.com/ COME IN 

https://africainvestco.com/ is a highly interesting company for e.g. investors of all industries who want to bring investments to Africa. Africa is a dynamically growing continent with numerous suppliers of raw materials of all kinds, and 80% of all rare earths are found on the African continent. Equally interesting is that populations in some countries have almost the same purchasing power as in Europe. 
 
THE ENERGY INDUSTRY (Let's pick an example industry):

If we look at Africa as a market, it is striking that the hunger for energy in all countries on the continent has increased at a highly dynamic rate over the last 20 years. Daily power outages occur in many countries on the black continent; surprisingly, the situation in comparatively developed South Africa, for example, has become very negative in this respect. While 20 years ago there were only occasional and even locally short blackouts in Cape Town, Durban or Johannesburg, daily power rationing is common procedure. For example, there are proper schedules for various districts of all major South African cities, so that the population could adjust to the daily blackouts. 
 
THE MOST POWER OUTAGES IN AFRICA ARE CURRENTLY IN SOUTH AFRICA
 
Why is it, then, that comparatively prosperous South Africa suffers from permanent blackouts or even brownouts? 
 
The population of all major South African cities has increased sharply, and more and more people have fled or moved to the rightfully wealthy South Africa. At the same time, hardly any money has been spent for decades to adapt the ailing infrastructure to the growing demand for electricity. Thus, it can be assumed that the situation in RSA will continue to worsen in the next few years.

GREEN ENERGY FOR AFRIKA - A HUGE POTENTIAL FOR POTENTIAL INVESTORS

Here, there is a huge potential for potential investors from the energy and environmental management sector. It is precisely for this potential target group that www.afrikainvestco.com offers its services. The company has with the German environmental engineer Peter Weissferdt one of the most profiled and experienced experts in the energy sector and so the government of any country can access the concentrated know-how of 40 years of environmentally friendly energy and environmental technology through africainvestco.com. Peter was delivering the installation and and grid connection of more than 3000 (!) wind, solar and biogas plants including the grid connection up to 400kV. He also was the leading engineer fir a 300MW Offstore Wind famr in the North Sea.

GREEN ENERGY INVESTMENT ALSO IN THE GAMBIA

Mr Peter Weissferdt was also the initiator and engineer in charge for the installation of a 1,25 MW Wind power and 1 MW PV Solar pkant in the Gambia (under control of Africainvestco.com).  

THE DEVASTATING ENERGY SITUATION IN SOUTH AFRICA SURPRISES VACATIONERS AND RESIDENTS ALIKE
 
The precarious energy supply situation of South Africa is surprising, because the country has been a longing destination for many British and other Europeans for centuries. However, other countries are also affected by permanent power shortages, unfortunately this is true for almost every country in Africa. The African continent has all the resources, including huge mountains of plastic waste, to eliminate power shortages once and for all.

MAYBE SOUTH AFRICA SHOULD LET SOMEONE IN TO TACKLE THE PROBLEMS
 
According to environmental experts, the https://africainvestco.com/ is representative of specialists in the energy segment, so can offer feasible and profitable energy supply solutions for each country in Africa, which could lead to an energy flow without bottlenecks, not only on paper. 
 
INVESTOR ADVISORY 
 
https://africainvestco.com/ is represented with different offices on the African continent to inform investors of all industries about lucrative and interesting investment opportunities on the black continent. As an example, I would like to pick out the tourism industry, because in many countries in Africa, tourism is still not among the top ten GDP contributors of any country.

WILL ERITREA INVEST MASSIVELY IN TOURISM IN THE FUTURE?

A country like the rather unknown Eritrea is highly exciting in this respect. The government in Asmara plans to massively promote tourism in this small country in East Africa with 1100km of coastline on the Red Sea by 2030. Up to now, hardly any Europeans or tourists from the usual countries of origin come to Eritrea, a small terra incognito rather unknown to Europeans. This should change gradually. The country also has the potential to attract travelers and especially the 1100km long coastline on the Red Sea is certainly spectacular in terms of development potential.

A POTENTIALLY EXCITING DESTINATION IS EMERGING IN EAST AFRICA WITH 1100KM OF COASTLINE ON THE RED SEA

If the rumors are true, the small country of Eritrea will be transferred to a real size in the tourism industry of Africa. The country is considered clean, orderly and safe. Even the capital Asmara seems downright clean compared to many dirty urban centers on the black continent. 350 islands in the Red Sea and 1100km of coastline promise investors in the accommodation industry a rosy future...
 
EGYPT IS NOW MENTIONED AS A BLUEPRINT FOR ERITREAN AMBITIONS...
 
While it tells Egypt about 12% of the gross domestic product from tourism and and 4 million people work directly in the travel industry of Egypt, another 12 million Egyptians are indirectly employed in tourism. Thus, the travel industry occupies a key role of Egypt. 

TUNISIA HAS ALSO BEEN A SUCCESSFUL DESTINATION FOR EUROPEAN TOURISTS FOR DECADES:
 
Before the outbreak of the Corona pandemic in 2019, sales took a share of 6.4 percent of the gross national product with 2.40 billion euros. Tunisia had developed a higher dependence on the volatile tourism industry in the past, and this can be seen in 2020, with nearly 10,000,000 arrivals to Tunisia in 2019, but only around 2 million arrivals in 2020. That's when the influx of vacationers, investments and foreign currency decreased massively. Nevertheless, Tunisia can be taken as a positive example; just like Egypt, there are numerous direct flights to both countries from Europe's important tourist source countries. 
 
DOES ERITREA IN EAST AFRICA FOLLOW THE SUCCESSFUL VACATION DESTINATIONS IN NORTH AFRICA?
 
Experts from tourism industries recommend here in already taking place discussions with potential investors in tourism to develop unique salling points, for example Eritrea has a spectacular railroad line in the up to 3300 meters high mountains of East Africa. The 1100 km long coastline along the Red Sea promises the establishment of fantastic diving and water sports areas, and the country also has the Dahlak Archipelago, some 350 islands in the Red Sea, which also promise a great deal of potential in eco-tourism. 

DESPITE ALL THE EUPHORIA, AIC'S SPECIALISTS ADVISE PLANNING TOURISM GENTLY AND PRIORITIZING ENVIRONMENTAL PROTECTION FROM THE OUTSET

In this context, it is important for the consultants to develop the potentially promising tourism industry in the most environmentally friendly way possible, because in the future tourist flows will also be interested in the environmental friendliness of hotels and regions. Thus we advise future investors in the tourism of Eritrea to consider qualitatively perfect waste water treatment, waste separation and waste processing in waste incineration plants with appropriate filter technology. The country could get so an environmental price and come thereby substantially positively into the media, as the ecological paradise of Africa No. 1 for example. It might even succeed in developing Africa's first plastic bottle deposit system in Eritrea.
 
PENT-UP DEMAND IN AFRICA IS HIGH 

What is particularly surprising for Europeans, once they travel to Africa, is how many products are exported to Africa from Europe, the Middle East or even from India. This should really come to an end and this is where experts of development including the Africainvestco.com company see the greatest development potential for a noticeable development of entire countries and regions, through the establishment and installation of their own production processes.
Of course, investors from the food industry, clothing industry or even vehicle industry could produce in Africa and thus bring knowledge and skilled workers to Africa. According to the experts at https://africainvestco.com/, this is done far too little, and this is exactly where we come in with our consulting services. 

A FASCINATING INTERVIEW WITH AN AFRICA EXPERT GIVES AN OUTLOOK ON THE GROWTH MARKETS IN AFRICA UNTIL 2030:
 
What insiders have known for a long time is that 'producing in Africa means reducing poverty and significantly reducing dependence on suppliers and foreign currency'. Now we succeeded in meeting Mr. Dennis Elverir, the busy CEO of https://africainvestco.com/, for an interview.
 
1)
Oliver Gaebe, www.bellacoola.de:

'Mr Dennis, you are the head of the Africa office of https://africainvestco.com/ and you have grown up in Finland, lived in London and now you are working successfully with your consulting company in Africa. What is your experience on the black continent and how long have you been working in Africa?'
 
Dennis Elverir, https://africainvestco.com/:
 
'What was for me the really crucial aspect why I moved to Africa with a huge network of experts from all sectors were some trips to different countries on the continent and in all countries there were comparable situations: 
A growing population wants to have the wealth from America or Europe, which is transmitted by the media, also at home. Thus, the demand for brands and products of short-term, medium-term and long-term needs has been increasing for years and is growing more or less significantly depending on the country. Own production lines of various goods hardly exist in Africa or if they do, they do not produce competitively or they are in the hands of the big consumer goods industries.  Whether energy supply and infrastructure projects, tourism development or the production of goods, on the African continent already exists or is emerging not only a huge consumer market, but also an exciting opportunity for investors of all disciplines. This is where we come in and would like to contribute to the progress of Africa, but at the same time also advise potential entrepreneurs and protect them from bad investments...'
 
2)
Oliver:

'In your opinion, in which country on the African continent are the greatest market opportunities for investors and in which countries is the potential for an immediate ROI the highest?'
 
Dennis:

'Dennis laughs at this question: "The potential is very large in every country on the African continent and there are already well-developed economies, with a growing middle class. With almost US$15,000 GDP per capita, Seychelles is one of Africa's tiger economies and also one of the most expensive countries on the continent, followed by Gabon with 9.4 TSD GDP/capita, Mauritius with 8.8 TSD GDP per capita. The relatively rich South Africa has 'only' a GDP of 6.9 TSD US dollars. In all these countries there is already a middle class and it is this class that demands goods and commodities of international brands. Also like Botswana, Namibia or Swaziland (today Eswatini) are to be found under the Top 10 and the dream of most Africans is the possession of a car and modern means of communication and even vacation trips become ever more interesting for Africans with surprisingly before purchasing power. Already today many Africans, e.g. from Senegal travel to neighboring countries like Gambia, but also wealthy Africans from Sierra Leone come by plane to Gambia. These are then vacation trips for three to five days, but ... there grows a huge demand mountain for local vacation offers. With a few words a conclusion can be drawn: More and more Africans want to live like Europeans, Canadians or Americans. In all countries smart investors can earn a lot of money and can expect a fast ROI!'
​​​​​
3)
Oliver:

'Let's talk about the gaps in energy supply on the continent, how could investors immediately and quickly plan for a high ROI, and how has legal certainty in Africa generally progressed for investments?'

Dennis:

'In fact, every country on the African continent is affected by this and it is also an ideal investment area. Even in South Africa, which is rich by international standards, there are permanent power failures. In Cape Town, residents are harassed with electricity timetables. One of our consultants has lived in South Africa for some years and never had that 20 years ago that there is no electricity for hours in Cape Town. There it was obviously overslept to invest in the infrastructure and the growing energy demand. This is true for every country in Africa. Even here in The Gambia, there are always temporary power outages. Sadly, every country on the black continent is an optimal field of activity for investors in green energy production. According to international experts, environmentally friendly energy production will become significantly more important. Here we can act as an intermediary between governments, local utilities and investors to negotiate an optimal deal for all parties. In this way, we can improve Africa's energy supply and create a lucrative long-term environment for investors with a high return on investment.'
 
4)
Oliver:

'There are still many countries across the African continent that have little or no investment in tourism and also have a correspondingly underdeveloped infrastructure. What advice do you have for potentially interested investors regarding these countries?'
 
Dennis:

'Indeed! While many African countries have been able to generate a significant share of their GDP from tourism for decades, other countries have not yet discovered international tourism as a source of income or have never seriously knocked on this door. Here we as Africa Investment Consultant see an immense potential for a broader prosperity of the often very poor population. While countries like South Africa Kenya or even Tanzania have been for years and top and the most famous islands Mauritius as one of the safest tourist destinations in Africa and the Seychelles or the Comoro Islands can score with the most beautiful white beaches, the often beautiful nature in countries like Guinea Bassau or the Congo is not used to bring tourists into the country and thus contribute to a better employment rate of the population and above all directly attract investment into the country. Tourism can even protect the enviroment from cutting down forests and trees.

The poorest country, with a GDP of 681 US dollars, is the Central African Republic, which would certainly have what it takes to earn money from tourism if there were better infrastructure links to various sights and cities. This is also true for the second poorest country after the GDP of 785 US dollars per capita and year, the People's Republic of Congo. Fantastic landscapes and sights and rainforests could boost tourism if the infrastructure and also the security situation were improved. This also applies to Eritrea, which has already been mentioned several times, but which has now apparently decided to make a 180 degree turn and open the door to tourism and vacationers. The country is considered a hopeful country in the vacation industry, because it is relatively clean and safe and with 1100 km of coastline on the Red Sea and its 350 islands it has an insanely large potential in the tourism industry. Here 100000s of jobs could be created and we as a consulting company see the country of Eritrea as the newcomer of the decade in economic development.' 
 
5)
Oliver:

'Let's talk about my favorite sector, which is the tourism industry. In which countries in Africa do you see the greatest market potential for investors from the hotel or travel industry?'
 
Dennis:

'I have already pointed out more or less exactly in which countries the greatest economic growth can be expected if the tourism industry and the visa regulations are changed to framework conditions. In many countries on the African continent, Europeans need expensive and elaborate visas. Sierra Leone should be mentioned as an example. The country has certainly experienced a heyday in tourism until the civil war about 30 years ago, but the Atlantic coast in Sierra Leone is in part breathtakingly beautiful. The country also has real rainforests in the interior and so not only the British market for Sierra Leone could be developed, but also the European market. This is opposed by various restrictions, including an expensive visa and proof of yellow fever vaccination. It is quite easy to travel to Morocco or Tunisia, for example, a passport is enough and Europeans get three months residence status. The small Gambia is somehow in between, Europeans get one month residence status on entry, but there is an entry and departure fee, currently about 20 dollars, from May probably 25 US dollars. This will not necessarily promote the development of tourism. As a consulting company, we recommend that governments and ministries of tourism make the entry process as easy as possible and as inexpensive as possible. The country with the most favorable entry conditions in the world is currently the small country of Georgia, where Europeans are granted residence status for one year from entry without any visa. 

Currently, I see the greatest potential in the East African country of Eritrea. If the general conditions here are set to open up the country and tour operators and airlines also do justice to the new number one tourist growth country, millions of international holidaymakers could be vacationing on the Red Sea every year by 2030. We are already in talks with some investors from the tourism industry who are just waiting to get started. We are very excited to see how this small country will position itself in the international competition.' 

6)
Oliver: 

'We already talked about one of the most unknown countries on the planet in our first interview: Eritrea. As an investment expert, how do you see the chances for investors to expect a high ROI in this country?'

Dennis:

'I have already described and mentioned this in more detail. If Eritrea does succeed in changing the framework conditions for international tourism and attracting investors from the travel industry to the country, the travel industry could develop extremely dynamically and possibly become one of the top five industries in the East African country. However, it is still too early to talk about this; we are waiting for the talks between decision-makers from the tourism industry and the government in Asmara. Without question, the security situation and the cleanliness of even the capital is particularly appealing, and parts of the population speak English, so we give the country a chance to develop into one of the top ten vacation destinations in Africa by the year 2030.'
 
7)
Oliver: 

'How do you assess the situation of Africa in 2030 and what will be your top 5 destinations across the continent in seven years time in the tourism industry and also in other industries?'
 
Dennis:

'At the moment, african island countries like Mauritius, the Seychelles or even the small Cape Verde Islands are very well positioned in tourism and if we take a look at the mainland destinations in Africa, not so much will change until 2030. South Africa will probably also be at the end of the decade and top followed by old vacation destinations like Kenya and Tanzania. The big question for me right now is, which countries will suddenly become shooting stars in the tourism industry? Should the political framework suddenly be simplified or the way for direct investments be paved, countries like Guiena Bassau or Eritrea could suddenly become a surprise in the tourism world of Africa. We as a consultancy are in any case in contact with decision makers of most countries and are available for further information from interested investors, buyers of rare earths or agricultural products from Africa or even international hotel operating companies. Also Algeria is opening the gates for an easy entry and much more tourism... Many countries will have some shares from the huge cake is called TOURISM INDUSTRY. There are many stars in the sky, but I think some are shining much brighter than others in the future.'
 
Oliver:

'Mr. Dennis, thank you for your time and interview. I am also very curious to see where things are going in Africa. Let's wait and see, you as a consulting company will be the first to know how Africa's economy will develop...'

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